SEO is arguably the most dynamic of all digital marketing domains. Since it draws traffic organically, it is the cornerstone of all online commercial activity. This also means that companies constantly need to keep track of the latest trends and policy changes relating to website ranking and indexing.
Recently, a new decision by Google has sent shockwaves across the global SEO industry. According to Google, all websites will now be ranked according to their quality in terms of mobile presentation.  Mobile-first indexing is a clear move by Google to cater to the ever-growing portable devices market and it will impact websites worldwide.

Let us explore what you need to do to get the best benefit here:

Go Completely Mobile-Responsive
Responsive web designs began to emerge once it became clear that portable devices were the future of web browsing. Now, they have a significant hold in the market and continually expand outward. It would not be a surprise to any expert to see mobile-devices become the dominant form of online browsing. Naturally, businesses need to cater to this market and present their websites in an attractive manner. Thus, the need for getting mobile-first indexing.

Now, Google decision to index websites mobile-first has made mobile-responsiveness mandatory. Here are some of the major features of a responsive mobile website:

• Adaptive site grid based on device screen size.
• Self-adjusting texts and images.
• Design alterations for optimized experience on portable devices.
• CSS media queries for designated changes in design protocols.

So, a good responsive web design creator working to benefit from mobile-first indexing should be able to accommodate all these things into your website. More specifically, they need to look at factors like zooming, site dimensions, image and text autoscaling, mobile-friendly menus etc.

Find a Good Mobile Optimized Website Creator
If you are just starting out with your website, you are better off getting a mobile responsive design right off the bat. This is so because the bulk of your web traffic is going to come from portable devices. Naturally, if the person browsing your websites does not have a good experience, they are not likely to bring you their business.
When you are searching for a website builder, you might find a lot of options out there. Out of these, most people are going to go for the Google version of the software. However, instead of plying the software yourself, you should seek out professional help.

Unless you are a programmer by default, you are not likely to be able to use the software to the best effect. At best you are going to be able to make your website responsive at the cost of a lot of time. It is better to let pro programmers handle this stuff.

Another very important factor for websites vying for top mobile-first indexing is speed. It is estimated that the average internet user on mobile devices does not wait more than 2 seconds for a website to load. Naturally, you need to keep up with these demands. Otherwise, you will be losing business unnecessarily.

Curate Your Content for Mobile Platforms
Now, we have discussed the various technical aspects of the website. We have also talked about the practical business-oriented aspects. It is time we focus on what all visitors to your website will be looking at – the content.

By now, you understand the mobile users have a very short attention span. Therefore, companies need to market their products in a highly engaging and engrossing manner. This information must be presented in an attractive way and needs to have the right visual and informational stimuli to keep the visitors hooked.

In other words, you need to increase your content’s immersiveness. There are many ways of doing that. The best content curators make use of a number of media both textual and visual to make their content more appealing. Another very important trick is to keep using the trending media like GIFs, memes, videos, HD pictures to substantiate the anchoring text.

Obviously, since you will be engaging with clients or potential clients in an interactive manner, you should get on social media and really capitalize on it. In this regard, the best way forward is to use short catchy headlines without making them seem clickbait. The same goes form the core content. It needs to be short, crisp and power packed. This is a sure way of capitalizing on Google’s mobile-first indexing quality change.

What’s the Verdict?
Mobile-responsiveness is the way into the future. You should go and get it done now before things get too complex for your website to catch up to. Remember, the idea is to cater to audiences in the best way possible. Do ample research on mobile-first indexing and find reliable mobile-responsive developers and content creators to bring your website ahead of the curve.

Education is easily one of the most profitable industries in India right now. This is evidenced by the fact that thousands of institutions are coming up all over the country. While an institute’s reputation is based to a certain degree on word-of-mouth, things are changing fast.

Nowadays, students are far more likely to search the internet for the best institutes in their streams rather than ask around their locality. This has opened up a world of opportunities for educational institutes all over India.

The smartest educational entrepreneurs know that the internet can take their business to the top of the industry. They are always looking for opportunities to expand their business through online channels. They are not only cost-effective but also have a wider outreach than other mediums.

Unfortunately, until now, there were no unique packages dedicated to institutes in Delhi and India. But now, 6ixwebsoft is offering a novel digital marketing for institute package that provides all the benefits of online marketing at a great price. Let’s look at the most important parts of this package in detail:

Guaranteed Leads for Institute

It is no secret that institutes pay a lot of money to get leads for filling their course batches. It is also no secret that most of them don’t really turn into actual enrolments. However, the digital marketing for institute package offers virtually unlimited guaranteed leads to clients.

All the leads in the guaranteed leads for institute are verified as genuine and so the Return on Investment for this method is significantly higher. This means that institutes can actually capitalize on this and get the value they deserve.

Also, by relying on the digital marketing for institute package, you can rest assured of at least a certain number of leads as decided by you and the service provider. This means that your overall Return on Investment would be significantly higher.

SEO for Institute

These days, there is no institute that does not use online facilities and does not have a dedicated website. However, this also means that there is stiff competition in the industry. We all know that only the first few ranked results are checked out.

So, it is necessary to have pitch-perfect on-page and off-page SEO to really capture the market. The higher you rank on Google and Yahoo, the greater your chances of getting bulk applications to courses. SEO for institute can help your institute rank among the top results.

This will naturally boost your reputation immensely and lead to much more business than you would enjoy otherwise. At the same time, it will give you a great standing amongst rival institutes while also proving that you are progressive, forward-looking and can teach your students the same.

SMO and PPC for Institute 

Social media is a phenomenon that the most popular institutes are using to great benefit. Yet, this is still a rather untapped field as it requires a lot of knowledge to make SMO effective. Similarly, PPC effectiveness requires you to know the right places where the adverts can be placed.

Both of these factors, if used effectively, can vastly improve the online presence and overall visibility of your institute. So, the SMO and PPC for Institute can be a blessing for your institute and help you develop a great reputation as a centre for learning. Also, you can use things like student testimonials and targeted PPC for your institute to greatly enhance the overall digital outreach for your institute.

Website Design for Institute

Despite the wide application of the internet, there are still institutions that do not have a dedicated website. This is nothing short of business blunder and should be fixed as soon as possible.

Also, while there are many institutions that have websites, most of them are built on ancient designs that are no longer attractive. It would not be surprising if a student were to not apply for your institute just on the basis of you have a less-than-impressive website.

To get a competitive edge over your rival institutes, website design for institute is a must. While this is a part of overall website design, it is still very education-centric and enhances the reputation of your institution immensely.

ERP for Institute

ERP or Enterprise Resource Planning tools are essentially software that make managing leads and effectively turning them into confirmed enrolments an easy task. Currently, many institutions use basic software like MS Excel, MS Powerpoint etc. ERP software can optimize the lead management process and help you manage your growing business effectively.

Naturally, if you go for the digital marketing for institute package, you will need the right software to help manage the massive inflow of queries. ERP for institute can help you capitalize better than anyone else and bring your institute to the level of professionals.

Should You Go for the Digital Marketing for Institute package?

The Digital Marketing for Institute package being offered by 6ixwebsoft is an all-rounder. It gives you every facility that you are going to need to take your business to the next level and then beyond. By tapping into the limitless potential of the internet, you can expand your business immensely. This will naturally lead to a great increase in business and also the reputation you hold in the market.

The future of every industry is online. Education is no exception to this rule. Sooner than later, competitive institutes are going to realize that they need to cater to their potential students through online channels. You can gain a major advantage over your rivals by opting for the digital marketing for institute package.

Since the package provides for all-round digital marketing through guaranteed leads for institute, SEO for institute, SMO and PPC for institute, website design for institute and ERP for institute among many others, it can give you the best value for money possible. Are you ready to become a well-known centre for learning? Then take the digital marketing for institute package and watch your business grow beyond your wildest dreams!

Compare the Top Frameworks Bootstrap VS Foundation

About Framework: – A framework is simply a normal way of dealing with a familiar type of problem. In our case, in the planet of front-end development, it means making Cascaded Style Sheets (CSS) and JavaScript. It involves everything from managing to letter, push button, form fields, to rotators and mobile routing.
When it comes to being a developer and designer, you always reach an intersection of which CSS framework you must use? There are numerous out there to select from, but two of the most generally mentioned ones are Bootstrap and Foundation. In this article, we will compare the two CSS frameworks, Bootstrap vs. Foundation. By reading the following points about how using a framework can help speed up and update your development and design process.
What do you mean by CSS Framework?
Making a website or app sometimes can take a lot of time and development. A CSS framework normally uses by developers and designers as a device to increase the process. A CSS framework, also sometimes referred to as a front-end framework, is a package that makes up of predefined HTML, CSS, and JavaScript which must use when to begin to make out a project. With this, you don’t have to code from an empty slate each time you require to build a website or web application. In this, we are exclusively focusing on front-end frameworks which have to deal with what the companies observe.
A CSS framework consists of the following workings:
• HTML code which helps make up the formation of the pages.
• Typography method.
• CSS to visually change how components appear.
• JavaScript to change active elements such as drop-downs, mounting menus, etc.
• Receptive media question.
• Cross-browser compatibility fixes.

Benefits of Framework:-
1. Code Faster: – The complete end of a framework is to offer a periodic structure so that, as a developer, you can start your coding work efficiently and speedily.
2. Uniformity: – If you’re working with a group of members, a framework offers structure and consistency among projects. So you can easily switch projects, deliberate what naming principle to use, and what elements have access.
3. Solidity: – You don’t have to drag a group of third party scripts into your code (i.e. rotator) because those attributes are already involving within the framework itself.

Drawbacks of Framework:-
1. Modifications: – Sometimes necessitate lots of change to make it work, could end up the price you more time.
2. Documentation: – Necessitate documentation for alteration when updating.
3. Feature: – Lost a feature you require, in which you have to initiate another third party benefit.
4. Unnecessary code: – Possibly needless code for your perfect situation.
5. Collaborative: – Power makes teamwork harder.

Bootstrap: – It is the definite organizer among the available frameworks these days. Given its enormous recognition, which is still increasing every day, you must make sure that this astonishing toolkit fails you, or go away you alone on your way to construction successful websites. It formerly created by Mark Otto, a Twitter developer, as their method. In reality, it originally named Twitter Bootstrap, but within the past few years, drop the “Twitter” part. It is an open-source front-end framework consists of HTML, CSS, and JavaScript. It is modular base and has latest version 3 with fewer style sheets.
Though, with Bootstrap 4 they have switched over to the Sass CSS preprocessor. It bases on a 1,170px grid system which is an open layout. The first strength of Bootstrap is its tremendous reputation.
Officially, it’s not automatically better than the others on the list, but it provides many more resources than the other four frameworks collective. In short, Bootstrap is everywhere.

Foundation: – It is the second significant option in this comparison. With any solid company, this framework has a truthfully active well foundation. After all, Foundation uses on many large websites including Facebook, Mozilla, eBay, Yahoo, and National Geographic, etc. Foundation created by a company called Zurb. They use Foundation on every customer project to help them prototype quickly.
In 2011, they released their framework to the community as open source. Foundation is a truly proficient framework with business support, preparation, and consult accessible. It also offers many assets to help you learn and use the framework quicker and easier. It is open-source under the MIT license. It is modular base and consists of Sass stylesheets. It bases on a 940px grid system which is an open layout. Foundation also offers users with starter templates permit them to begin creating their web project even faster.

Comparison between them:-
1. The Grid System: – The most famous part of a front-end framework is the grid system. It’s the heart feature that enables designers and developers to quickly prototype layouts and makes rapid changes with confidence. Foundation always has a little ahead of the arc in this place; it is the first big framework to go quickly to respond and also the only great mobile-first framework for a period. On the other hand, Bootstrap also has these qualities in place now. The sentence structure for creating grids a little different, so this is a place where the individual preference may come into play, but it’s easy to make corresponding code snippets that do almost the correct same thing in both frameworks.

2. Sizing Units: – For manipulative widths, lettering, and other things, Bootstrap uses pixels and Foundation uses rims. There are practical differences between these two methods that are vital to understanding, but both are proficient of generating the same results. Pixels may be a little bit more well-known to graphic artists and new web designers, but some use the rim unit. For responsive deign use the rims for proportions.

3. Features and Components: – Both frameworks show to the very detailed list of pre-built elements, but some slight differences help you make the decision.
Foundation has built-in form confirmation through the stand. That’s not to say that Bootstrap not also have form confirmation, but for some, the pre-made Foundation solution may good head start. Foundation also contains substitution, which is a vigorous resolution for available images, although it may more than you require. Bootstrap isn’t moderately as feature-full, also feel like many of Bootstrap’s features are in a complete state. In other words, the defaulting look of Bootstrap elements appears more suited to speedily building a one-off website and accumulation a theme.

Gone are the days when people have to hire developers to edit or add even a little stuff on their website. Now, websites are more flexible and scalable that an owner can effortlessly add or edit content on the website. Content Management System literally is an application that allows us to create or modify digital content and publish them on a website. Importantly, Content Management System is a crucial feature for website owners who have launched their websites in hope to get abetter opportunity for whatever he/she is seeking. Every website is launched with a motive; you should opt for every option considering your requirements.
Open Source CMS is important for those who frequently modify and add digital content to their website and technically, almost every website needs frequent updates. Whenever anyone talks about open source CMS, usually three words pop in mind: WordPress, Joomla, and Drupal. But, hey which one is the best. Would you believe me, if I say none of them? Yes! None of them, the best open source CMS depends on your requirements. Having larger numbers of users and appreciated widely would be futile if it does not offer the facilities that you need. Or in other words, ‘the best’ is arelative term here.

WordPress as CMS:

In many ways, WordPress is most popular content management system and one of thereasons is as simple as, it has made website simple and unfussy;however, in the beginning, it was created for bloggers but now it has become more than a blogging platform. Now, WordPress occupies everything under the sun, whether it is areal-estate website or other business websites, WordPress is effectively providing robust and flexible CMS. It is easy to install and manage as even a novice can easily operate the CMS to edit or add digital content. For small business owners, WordPress websites are the most suitable and beneficial choice, as it is free and offers almost everything people need to sell their products and services. So, if your hands are tight but you need an inexpensive website that performs for your business then you should go for WordPress.

Joomla as CMS:

Joomla is also a cost-effective CMS, but when you develop a website using Joomla then it may cost you little as it offers lesser themes and plugins for free. Joomla is identical for social networking and ecommerce website. Both e-commerce and social networking websites need robustly flexible as they need extra features than just a simple website. Joomla is perfect for adynamic website.

Drupal as CMS:

It is among most powerful website. Powerful to provide best website security and features, that is why most of the prominent organizations and companies are availing this one for authentic website experience. Whether it is the Warner and Bros. or white house, they all believe in Drupal for better web experience. Drupal is best for all websites though it is sometimes not as cost-effective as WordPress, but if you need best web experience and a website that effectively goes in all, consider Drupal.

If you need a website or an assistance to fix web problems, then get a quote from 6ixwebsoft Technology.

Marketing has always been a crucial concern for entrepreneurs, and nowadays, it has become more complex yet more essential than it was in the past. Radio ads, direct mails, telemarketing and cold calling has become the approaches of past, but with the significant intervention of internet, digital marketing has become more surrounded to the internet. The contemporary approaches to digital marketing are strictly based on internet campaign and the benefits that we get are inevitable and necessary.

Inbound marketing is essential for those who selling products or services online, though they may limit to the specific geographical region; the digital marketers are equipped with many effective tools and strategies that assure for measurable results. HubSpot is among such tools that efficiently helpful to execute the marketing strategies successfully. Being most successful and popular Marketing Software, HubSpot is completely dedicated to inbound marketing, rather telemarketing and other outbound marketing.

Since its inception in 2006, HubSpot has become most robust and effective tools for marketing. Consider Search Engine Optimization, which is a major inbound marketing. In many ways, HubSpot provide profound assistance to SEO campaign, for instance, the software has a keyword grader, which is helpful while researching keywords. Moreover, HubSpot also provides link-grader to manage and comprehend the amount of link presents on a website. Thus, you can measure the effectiveness of link base.

When it comes to on-page SEO, HubSpot goes handily in all. It helps experts to come up with most effective set up of title, its length, and the best way to avail HTML. Moreover, Hubspot also analyzes entire website, suggest the portions and pages that required to be improved.

Perks of hiring a professional Hubspot service provider worth more than the price you pay, as such service is not just beneficial for a month or years but the modification that this service will do would remain as long as you are selling your products or services online. Nevertheless, for digital marketing you just cannot rely on a tool, you need professional supervision and effective strategies.

If you are looking for a digital marketing firm that substantively, manage all your marketing needs and enhance your online presence, then get a quote from 6ixwebsoft. We are not just limited to HubSpot but we avail numerous tools and strategies to list your website on top of the Search Engine Suggestion Page. Being leading Digital Marketing Company in the USA, we have dedicated professionals that ensure for result-oriented services.

A search engine is a medium which enables users to search information on web. Whatever query is entered in a search engine a list of relevant websites appear based on keywords present in the content.

This was the method used by Google, most popular search engine, to determine the relevancy of an article. But basing the search on only keywords may not result in good content web page. In past writers cram pages full with hundreds of keywords and no fruitful content. As a result search engines are now using crawlers who look for common words or phrases related with the main keywords. These are known as LSI keywords.

What is Latent Semantic Indexing?

Latent semantic indexing is a retrieval method which looks for patterns of word distribution in different documents and indexed them as per relevancy for crawlers to determine what the content is all about. It helps crawlers in understanding user search habits and provides users with best and most relevant quality content for the search queries. For example if the keyword is laptop then LSI keywords would be Dell, Microsoft, Samsung, Desktop, Tablets, Price, Model, Bags, comparison etc.

Latent Semantic Analysis assumes that words that are close in meaning will occur in similar pieces of text. Using exact keywords to search the query does not gives accurate results thus analyzing the search query and using different words related to the main keyword provides better results and also helps keeping out the spammers.

Contrary to popular belief, these are not just synonym or keywords that are similar in meaning. These can be brand names or the current demands in the market. LSI keywords change all the time based on the current trends.

How to find LSI Keywords?

If you are a content writer then you need to know about LSI keywords and incorporate them in your article. This does not mean you should not maintain keyword density. Try to incorporate keywords and LSI Keywords in your content to make it search engine relevant. There are several tools available in the market for searching LSI keywords but the best one is Google itself.

When you enter any query in Google it shows highlighted words and related searches so as you get the idea which words are used by Google for searching your query. Searches related to the query, mentioned at the end of the page, give you the idea about LSI keywords. If you want LSI keywords for phone then enter phone in search query and Google will show you the result as below
You can also type a keyword without pressing enter key Google would show related search words list.
Google Adwords Tool also known as Keyword Planner Tool is also very useful in finding LSI keywords. Search for any keyword and it shows keyword ideas at the end.

How LSI keywords can help with SEO

Replace keywords with LSI words as it will decrease your keyword density which will increase chances of Google picking up your content and increased page views. Always keep keyword density within 1-3%.

Use LSI keywords to strengthen your ads. Repeat keywords in ad campaign make it less noticeable.

Keeping your site indexed by Google is only way to be found in search and increase more traffic to your website. This is can be done with LSI and it also reduces your chances of being penalized by Google.

Use of LSI keywords in Meta description also helps in gaining attention of Google and making your page more recognizable.

Tips while using LSI

Inserting LSI keywords without any strategy, just to fill up content is never good. It looks manipulative and spam.

Choose the right keywords using Google and then use these words in title, heading or as a question but stay away from over optimization.

Insert keywords in such a way that they appear completely natural and relevant to your content.
Write quality content without worrying too much about keywords and you would automatically end up with these keywords in the finished article.

With the help of Google Webmaster Tools you can see issues and the keywords your content is ranked for.

Above of all avoid repetition of same keyword over and over. Using LSI keywords is good but excess use and sole focus on keyword is never recommended.

Photography is an art and photographers are creative by nature. But with advancement of technologies and more and more gadgets available in the market, everyone has become a photographer and the industry has become highly competitive. Expenditure on marketing activities has increased to get more business but in the end these extra marketing activities are eating your profit and not giving better returns.

So what to do? How to capture the right target market and increase ROI? The answer is to go for SEO services. Every business has a web presence nowadays and it’s better to focus on building up your web image as the number of internet users are increasing day by day.

What is SEO?

Search Engine Optimization or SEO is the new age marketing method where instead of spending a lot on different marketing activities you spend on internet activities to build up your Google ranking and attract visitors to your website. The higher you rank in Google, number of visitors and conversion would increase thus increasing your sales.

Before hiring any photographer for any event people visit internet to check on reviews, quality of services and experience of the service providers available. They check portfolio and testimonials before finalizing a photographer for their special event. Such is the level of impact internet plays on a business and in succeeding it.

How SEO can help you

Attracting your target market

Reduce expenditure on marketing activities

Build up your brand image and name

Increased number of visitors and potential customers to your website

Getting your desired payment for services delivered

Developing your local client base through Google local business listings

What 6ixwebsoft Technology can do for you

6ixwebsoft Technology is a USA based company providing web solutions for clients within and outside USA for more than a decade. We provide web services such as Website Development, Responsive Website Development, Web Design, SEO services and so on.

We are experts in well researched, customized SEO approach as per specific business needs and providing the best services in the industry. Our vast years of working in this industry has given us experience of dealing with any business from any sector or industry.

6ixwebsoft Technology has a well developed methodology to help its clients achieve their goal. Our step by step methodology is

Research knowing the ins and outs of a business, its mission and goals, target market and competitors would help in developing successful strategy for SEO work.

Blueprint what can be done is proposed in quantitative terms and how much time is required are all discussed and finalized in this stage with the clients.

Implementation Our SEO consultants and developers work on website and optimization techniques giving you periodic reports.

We provide full SEO services for photography websites. Photography is different from other product selling websites and therefore requires unique emphasis on certain key points. For example using image keywords and optimizing images carefully so as Google can index the website. We promote site through different social media channels and develop links to different photo bloggers to develop more visibility and traffic.

Reverse image searches is very important for photographers to check out if their images are used without licensing and to curb their losses. All images on the website are watermarked to curb non licensing usage.

These are some of the services you get with 6ixwebsoft Technology. Our motto is to provide best web services within the industry at affordable costs. High customer service, affordable costs and best SEO solutions are the key points through which we are known.