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How to Optimize the Articles for Amazing Page Ranks

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    How to Optimize the Articles for Amazing Page Ranks

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    There are a couple of logical rules that go well with respect to the event that you need to expand the positioning of your business when the crawlers visit your website.  Your article should be thought and written in the form of SEO format, if it has to be discovered and read by the readers. Moreover, in any case, then again, it shouldn’t look like as though you have composed your article for the crawlers only, as this would outrightly mean spamming and nothing else.

    Web search tools play significant role in rewarding useful content, and not over-upgraded content.  The article offers a point by point method on how the content can be streamlined for streamline your content for Google and be certain your content is found by your prospective readers.

    1# Choice of keywords

    Keywords are the foundation of your site positioning so you should have just picked them for your worldwide substance system. Following that rationale, you need to utilize similar watchwords or comparative ones in your article to direct people to your site. While reading your article you are going to come across these keywords added in a natural way within the content. It is safe to say that all these keywords are the most applicable ones?

    To check their productivity, use Google Trends. It will give you precise idea on which key phrases the individuals need to look around. At that point, pick your best keyword and spot it in the title. Do likewise for content appearing in the body and include the options watchwords. Be that as it may, don’t try too hard, Google will penalize the keyword stuffing practices!

    To summarize, what makes a difference is truly to permit a subject for each page and, so on, a field of keyword for every page. It keeps away from copy content and feeds your SEO.

    2# Title of the Article

    The title of your article is the main thing Google and your visitors will see and get attracted to the rest of your article. It must address your guests and be upgraded to rank in the most ideal manner. If you do not know how to create an attractive title, try to practice. Don’t you remember – Practice makes the man perfect.

    Truth be told, it must speak to build the snap rate. As we said in the past point, it needs to contain at any rate one essential keyword put toward the start. Moreover, pick the correct keyword identified with the subject of your article. On the off chance that there is no reasonable connection, Google will punish your positioning and visitors visiting your website would simply leave.

    Make certain to compose titles, that is the correct representation size for the web indexes. At that point, be cautious about utilizing a novel title tag for each page to maintain a strategic distance from copied content.

    3# Meta tag

    Meta tagging is the little content you can see beneath your title in the web index results. Indeed, it likewise impacts your positioning. Meta description has the preferred position to summarize your article in 160 characters and ought to contain a source of inspiration.

    It fortifies your title tag so make certain to compose a portrayal which has an unmistakable significance. Like the title, place your watchwords toward the start and support a few, not more. At last, you can make reference to your image to build your image mindfulness

    4# URL

    The URL of your website page ought to be enhanced for giving web crawlers the best depiction of your page content. It ought to contain the suitable watchwords so as to enable your clients to locate your substance all the more effectively.

    #5 Header labels: H1, H2, H3

    The tag <h1> features your title, so you need to focus your exertion on this one. The labels h2, h3, h4… class your caption or subtitles, keeping view the level of importance. They are valuable to rank your article yet this isn’t the most critical point on your SEO listing. By placing your key phrases on these labels, you likewise encourage the guest visits.

    #6 Image document names and alt labels

    Pictures are additionally influenced by SEO rules. Google needs to rank them also to highlight them in the Google Image results. A picture named “picture4595.jpeg” will get no opportunity to be positioned! So utilize an appropriate title that depict your photos. All things considered, the more data Google will get about your site, better it will be. So the alt qualities must be loaded up with appropriate keywords.

     #7 Outbound connections

    Outbound connections toward power sites can support your page authority. It has a twofold favorable position; first it gives web search tool a superior comprehension of your specialty and it expands your site quality and network. Moreover, it carries a special focus on the group of spectators to your article, and encourages you to draw nearer with persuasive bloggers. At last, it nourishes your SEO with pertinent connections.  In any case, be cautious about your outbound connection technique: abstain from connecting toward such a large number of sites or with ones without clear significance and incline toward subjective ones.

    #8 Inbound connections

    Utilizing inbound connections bring a way into your substance and connection articles inside your site. By including inbound connections, you will maintain a strategic distance from copy substance and make an incentive by sharing extra information. It has the twofold preferred position to bring down your bounce rate. Individuals are less inclined to click away from your site on the off chance that they can have all the data on a special page.

    #9 Sharing buttons

    Your social sign is increasing a significant spot for internet searcher calculations. Embedding and sharing buttons on your article can impressively build your social sharing thus your essence on social media channels

    Finally, in the end, what really matters is that you ought to have the right strategy of marketing the content. Writing only for the purpose where the articles will be crawled and not increase the curiosity of readers is definitely not the part of content marketing strategy. In this way, you are going to fail terribly.

    How to Optimize the Articles for Amazing Page Ranks

    Admin Author

    Chris is the Digital Marketing Manager at 6ixwebsoft Technology. With more than 5 years of experience, he associates professionally with the other team members. His guidance is very valuable for the project’s completion. He manages every business prospect with expertise.

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    Is there SEO Beyond the Use of Keywords When It Comes to Content Marketing?

    5 Comments

    SEO is the most essential part when it comes to marketing the content on the web, but many of big and small companies out there fall trap to the very outlawed idea that keywords and key phrases are important part of content marketing.  The kind of quality content that you are continuously flashing out on the digital media, has no purpose whatsoever, if it does not appear on the first page in the Google search.  But how keywords or key phrases register the importance out here? Well, the integration of keywords or key phrases is essential, but these are not the necessity.

    Why the Use of Keywords or Keyphrases is Considered Essential?

    If it is SEO, you have to think beyond the world of keywords and key phrases. We talk of short tail keywords or even the long tail keywords, but very often the context and semantic goes missing somewhere as the result, nothing in terms of logic really comes up for reading before the internet readers. Most of the content is being written around the same or similar keywords, which eventually results into same kind of content marketing. The search engines do not have any logic left with them when they rank the content or the business and place it on the first place. It is entirely luck that plays its role, and your business comes up on the first place all by itself.

    Use of keywords and key phrases has been a problem in the recent times, and specially with respect to the idea of business rankings. During the heydays of SEO, keywords and key phrases were everything. Articles were written around the keywords, and keywords were stuffed to get them ranked on the top. In all such fiasco, there was little or no relevance left with the idea of the topic.  In short, everything was done to gain traffic.

    Everything Changed with New Search Algorithms

    Here came the dawn of search engine algorithms, and there was a complete change.  The spammed keywords and the articles that used them were penalized. The rankings of online businesses began to pull down from the top. New search engine algorithms are using several other elements in determining the ranks, and these include:

    • Security of Your Website
    • Length, Quality and Reliability of the Content
    • Mobile-friendliness of the Content
    • Domain Age and Domain Authority of the Website
    • Relevancy and Frequency of Backlinks to Your Website
    • Images Used on the Website and Image Tags Used

    If we talk of Google only, there are as many as 200 factors that is helping genuine online businesses to keep their fair share up in the search engine results. Google has not divulged all these factors. These elements add value and play more significant role in deciding the ranks.

    Authors and the Backlinking

    Authors have to be genuine, and this means, the ones who write under the veil of author and playing only around the keywords or keyphrases have no space left. The role of genuine authors is to produce the content that matches relevancy of keywords and discusses seriousness of the topic. Content with knowledge and authority and best links will help in contributing more emphasis to the ranking, especially if these are directed from superior authority resources.

    Similarly, if the backlink referring to the website and little views will have only a little contribution than a website that contains hundreds of thousands or even millions. Make sure your online business does not show references of any broken links or toxic links. If you spend time checking and removing the bad backlinks, you have an upper edge over your competitors. Delve into your website and find out that the existing links are working fine and good and now you work hard to produce effective links that have fair chances to gain ranking in less time frame.

    Should You Aim for Technical SEO or Not?

    The content produced should be scintillating, and it should have relevance to your business. It should have specific SEO keywords, and the themes should be consistent.  The content should be of valuable interest to your readers.  Poor technical SEO will yield to problems, and in such websites the upload time is very high. There are several problems associated with technical SEO, and if these are not addressed, there is high probability many website visitors coming to website show a higher bounce rate.

    Search engines have also penalized websites that upload slowly or do not upload at all.  Webmasters who do not deal with the SEO aspects or have limited or absolutely no knowledge about the technical SEO will create the content that is absolutely not realistic or meet the business purpose.

    Keeping everything aside, what really matters here is that you need to have the content that is crawled, and the SEO should be done in the manner that the pages are crawled in natural way.

    Is there SEO Beyond the Use of Keywords When It Comes to Content Marketing?

    Admin Author

    Chris is the Digital Marketing Manager at 6ixwebsoft Technology. With more than 5 years of experience, he associates professionally with the other team members. His guidance is very valuable for the project’s completion. He manages every business prospect with expertise.

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    5 Faux Pas Made by SEOs While Disavowing Links

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    The procedure of disavowing links has been a serious debate in the SEO world, and this debate has been around for many years. All through our living times of modern age and changes undertook in the AI- fuelled algorithms, SEO guys are still hanging in balance when it comes to the disavowing the links. How the process really moves ahead? What kind of mistakes and issues really crop up when going for the process of disavowing links? Let’s take a quick look into the mistakes made by SEO when they are going through the process of disavowing links:

    Mistake#1

    Useful Links are Disavowed – All your hard work is put in disavowing the links that are coming to your website from Spam websites, Adult websites, Shoddy websites, and money laundering websites. It is also quite essential that you take control of these disavow procedures sooner, or else the scenario is going to revolt against your SEO plan of action.  Significant to note here is that Google has the insight on catching the difference between the good inbound links and the bad inbound links.  The common types of links that SEO professionals should aim at disavowing are the non-editorial spammed pages, Links showing the promotional anchor texts, and multiple links on the pages. And if the links are there for the purpose of only building the links, obviously, you are going to end up in gargantuan trouble. The whole story behind is that you should not be disavowing the useful links.

    Mistake#2

    Disavowing in a Haphazard Manner – There are many times when the SEO professionals jostle everything for the reason to make the website pages clean. They start disavowing the links all of a sudden, without applying any kind of logic. Problems begin to crop up gradually.  If you disavow those less strong links, you may somewhere also lose important links. These may soon initiate the problems.  Therefore, it is the responsibility of SEOs to look in detail on every type of link, which is being considered for disavowing purposes. The decision-making process should be based on relevant information and nothing else. You need to judge on the basis of what benefits and risks are associated when you choose to disavow the links.  Remember, good and bad things are everywhere!

    Mistake#3

    Over excessive Reliability on Disavowing Tools – The biggest drawback in the recent development in the SEO industry is the use of tools.  SEOs working in the organization rely excessively on tools, and the decision on disavowing based on the tools will turn everything upside down. There are times when many of those link analysis tools misrepresent everything in the wrong way. Situations may often become worse.  Link analysis tools use machine language to generate disavow links that are not really worthy. These links may not be meant for disavowing purposes. SEOs should not rely on these tools and it should not be the compass. If you do rely on these tools, then you are making the mistakes.

    Mistake#4

    Do Not Jump to Nasty Conclusions After Search Engine Update – Every time there is an update from Google, or any other search engine, there is always a re-evaluation process undertaken, and this may either penalize a web page or complete website. Updates are fine, but you should not make any impromptu or rash decisions that would otherwise make everything too complex and outrightly shabby. The most important thing to note is that while going for disavowing the links, you should be in the right direction. Hasty decisions should not be made at any point in time.  Or otherwise, SEO activities would result in damages that are just not reversible in any case.

    Mistake#5

    Showing Lethargy in Disavowing – How Google thinks or treats the link as valuable or invaluable? The relevancy is talked when the inbound links to your website are from the same business or the links are resolving your purpose. These links should not be out of the place. All these links should be either from the Blogs, or Review Websites or maybe from any other relevant website. You should not welcome any inbound link thinking this is going to make the life of your website on the top.

    What is Your Step?

    Disavowing is treacherous activity. Not many SEOs really can take full control on this type of activity. But still, if you really want to make the outcome of SEO count, then definitely you have to heed to the mistakes listed above. Do not let the misconceptions rule your brains. Mistakes committed during the disavowing of links can become really hazardous, and problems begin to crop up. In a little framework of time, the entire situation is going to turn tipsy and turvy, ultimately, everything will take a downturn and all your efforts for increasing the visibility will come to standstill.

    5 Faux Pas Made by SEOs While Disavowing Links

    Admin Author

    Chris is the Digital Marketing Manager at 6ixwebsoft Technology. With more than 5 years of experience, he associates professionally with the other team members. His guidance is very valuable for the project’s completion. He manages every business prospect with expertise.

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    The Benefits of Assimilating Search Marketing into the Company’s Work Culture

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    Digital marketing endures to progress and with everything in the mind, today it is the search that has become the right type of performance indicator, giving an overwhelming difference to your company. Search Engine Marketing is an integral part of search engine optimization, not much different from mainstream marketing.  The terminology used within industry is making the shift, where search marketing interchangeably used with performance marketing.

    Search engine marketing is seen from a different perspective from the mainstream marketing tactics. Thinking on the strategies, tactics, and other potential metrics used, he entire process of showing up your business in the search engines is different. Despite the fact that comprehensive SEO tools like Silos and Walls are making whopping difference in the SEO standards, still there are several benefits associated with search engine marketing and how do these remarkably integrate into search criteria of your company. Let’s check out these benefits one after the another.

    Benefit#1 – Wider Acceptance inside SEO Industry – Paid searches, metrics and strategies are making a huge difference these days. And since these searches are extensively doing the rounds for a greater number of years, marketing is focused, unidirectional and largely intensified. However, there are skeptics within the SEO industry, who do not consider this search strategy as the valuable means for marketing and often question the competency of digital marketing companies.

    Benefit#2 – Support – There were good times when SEO could be done directly by using Silo, and SEO professionals could interact directly with their prospective clients without much ado. All that could be asked for was approvals and honest feedbacks. In the recent years, the whole scenario across the world saw the change, and such changes were result of changes made by search engine updates.  SEOs as we talk of the activities in present scenario, require UX, IT, content, social media, PR, and many different supporting events. On the contrary, realistic question out here – Do we have any one single SEO guy who can do everything all by himself or herself. The role of extraneous support is always there.

    Benefit#3 – The Thrilling Speed – The results of search marketing cannot come quickly, despite the fact that you are vouching on the support and other serious and inter-related factors. There are situations, where the requirement for organic SEOs will go off in the IT ticketing system, and as far as corporate content list is required – these legitimate SEO activities does not take an upturn. It is evident to find that although SEO is a long term and continuous process, the process requires continuous activities on small scale. Paid search is well known real-time marketing strategy, and this is where addition of new and more strong assets, besides the resources, utilized in specific timeframes, create volumes of difference.  The speed of implementation of paid searches is meant to be overwhelmingly critical for gaining astronomical achievements within the circumference of search teams, where the reliance is heavily on other support systems.

    Benefit#4 – Collaborating between the Organic and Paid Search Marketing – When you collaborate yourself in the organic and paid channels by institutionalizing broader and better marketing teams, the results are quite expressive and unique. Search teams working within institutions should realize:

    • The extent of goals
    • The extent of performance or the yield from search marketing
    • The strategic content plans
    • The means by which marketing plans are executed
    • Collaboration between different means

    Benefit#5 – Expectations out of Paid Search- Have you ever thought why and how the paid search marketers find themselves in utter doubt when they are asked about the outcome of the performance forecasts and the time scheduling in which such forecasts are made?  It is a good idea to break down the silos and direct implementation of various beneficial aspects like the support, speed, and collaboration, there is going to be much higher commitment levels.

    Of course, you should have an insight team to ensure better and more realistic results in lesser time frame. You just cannot expect to have magic done within matter of seconds. The idea behind is to manage and improve the means of advertising online and work on the new age platforms.

    Conclusion

    The addition of search into brand and agency culture brings with it quite a natural distinctiveness, and promising benefits for the teams involved in paid searches and to the whole organization. You ought to think here that the role of Silos and walls pave down when all the paid marketing efforts are associated around your shared, top-level goals. It is quite significant to understand that acceptance and the comprehension relevant to paid searches pave the way through the means of shared vocabulary and nothing more.

    Taking in general sense, SEO companies, over the period of time are intensifying their roles, adding smartness and transformation is happening gradually.  The role of paid searches in these years are aligning with all efforts backed by prominent marketing channels.

    The Benefits of Assimilating Search Marketing into the Company’s Work Culture

    Admin Author

    Chris is the Digital Marketing Manager at 6ixwebsoft Technology. With more than 5 years of experience, he associates professionally with the other team members. His guidance is very valuable for the project’s completion. He manages every business prospect with expertise.

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    The big game of SEO is to make a propounding comeback in the year 2020.  We are driven by the idea of data and artificial analytics. Guess, how SEO companies fool around business in the name sake of high visibility and online branding by doing nothing more than mere SEO tests. Even the best Digital Marketing Companies are driven by nothing else but real time data, and it is absolutely not surprising to find that the data only tells you somethings are going to work, while there are many other things that won’t.   Let’s be out rightly clear in the year 2020, and what is stored with respect to SEO!

    #1 -Super Improve the SERP Appearance Ideologically speaking, Google (as of as now) want to make good money from the PPC Ads.  – And this is where they are planning out strategies for the 2020 to optimize the SERP designs.  Google began showing Favicons adjacent to website titles, and many online businesses were fooled for the reasons that everything was done to make searches user-friendly. All of this activity is done to increase the CTR. For many of us, who do not know, Google had placed a small [Ad] symbol next to the advertisement, and this was a legal compulsion. In the recent past, the color of Ad Symbol changed from YELLOW TO GREEN, which further made the Ad less noticeable, and enhanced the CTR as well as the revenue.

    In this perspective, showing off review snippets (or otherwise the Yellow Star Ratings) in context of SERPs was indispensable, but from September 2019, Google has made it the point to get rid of the Review Snippets in blog posts and online business pages of the website. More importantly, the style of SEO Featured Snippet has also undergone the change.  The information presented should be listable, and quite understandable for the Google.

    #2 – The HTTP/3 + QUIC Protocol – This seems a wee bit technical to many of online business and blog owners, but it is quite essential for you to be far ahead of everyone else, maybe THE MAJORITY. While http 1.1 and the http/2 protocol are the prominent protocols that are mandated in the ethical SEO practices, HTTP/3 is the advanced stage. HTTP/2 allowed loading of scripts and images quickly in one go. Http 1.1 on the other hand loaded images after the script, and that too one after the another.  In 2020, HTTP 3 makes a whopping change, which would allow loading of scripts and images at lightning speed. It may be very surprising to know that Google Tag Manager and Analytics are using HTTP/3 for faster loading.

    #3 -The WebP Format is New Addition for 2020 – If you had penchant for Gif Animations and Flash, well, you have to bid them GOOD BYE.  WebP images as they appear on your website will be given preference over the JPG, PNG, GIF. In this way, websites are going to get away with the 50-60% image weight size.   The compressions used in old image formats are old and many of these even lose image quality. WebP will use advanced and modern development methodology for compressing the images.  More significantly, WebP uses 24 Bit colors, and the animations created in this format has superior quality than the GIF animations. The compatibility of WebP format is again a unique thing to discuss. This compression format also supports Apple’s Safari. And just when you have image rich Blog site, Affiliate website or eCommerce store, WebP is going to be the boon that Google has to offer in 2020.

    #4 – Quality Content as It Had Always Been True – How do you describe quality content?  The quality content as it is said, should need to have at least thousand words, and all information should be provided and supported with Images, Bullet Points, Video Embedding should also be there. More significantly, the content should be optimized for the On-Page and has the users glued on to the page. It should be something that will get your audience go ahead and read. 

    #5 – How Do Backlinks Work for 2020? – Ranking in Google is basically the mixture of signals, and backlinks always made the decision. Using tools for creating backlinks will not work anymore. High quality content using long tail keywords will give you high ranks.  When your ranking climbs in natural way, obviously, your site will have organic visitors.

    In the end, what we intend here is the hypothesis, experimentation, results and repetition.  Most of the SEO trends will and are based on these traditional scientific methodologies, and that is how physicists try to discover and approach the natural laws and phenomenon.  And in the year 2020 onwards, Digital Marketing Agencies who want to deliver something really fruitful have to resort to the ancient scientific method.

    5 SEO Trials You Need to Do Before 2020

    Admin Author

    Chris is the Digital Marketing Manager at 6ixwebsoft Technology. With more than 5 years of experience, he associates professionally with the other team members. His guidance is very valuable for the project’s completion. He manages every business prospect with expertise.

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    Web Development Agency vs. Freelancer- Who Should You Hire?

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    Do you have a business but you are many light-years away from the web interface? You are possibly losing out to millions of global opportunities. And if in case, you are considering taking a serious move in the direction where you intend to develop a website for achieving your long-term business interests, it is quite obvious you need to settle your choice between web development agency and the freelancer. Whom do you really consider as the best and credible option?

    Web Development Agency

    If you are serious about investing and taking your business online, obviously, you need to think of hiring a full-fledged web development agency. And when you are tight on your budgets, book a freelancer. The web developer who is freelancing has several years of experience backing him or her is going to be a great resource. However, when you plan to go with an individual freelancer, there are pretty good chances that you may go into the severity of problems.

    On the off chance that you employ an inappropriate web developer, you may end up bearing extra overhead—crossing over holes in capabilities and the communication. It is critical to comprehend that there is no appropriate web developer style or type. Your choice in choosing a web development agency ought to be founded on various variables, including the range of abilities and capacities your business requires to arrive at website targets, spending plan, and similarity between the services provided by web development agency and your venture. How about looking into the portfolio of various web developers matching it with your business goal? In this way, you will figure out which one is the best for taking your business on to the burgeoning web space

    Web Development

    You Can Learn Also – How to Hire Dedicated Web Developers from a Professional Web Development Agency

    Benefits of Selecting a Web Development Agency

    Benefit#1- Everything Available at Once Place. A web advancement agency conveys an entire group of experienced people with various and most recent computerized showcasing ranges of abilities. Your final result will be made by more than one expert with skill in more than one professional area, including configuration, programming, coding, content compilation and of course the SEO.

    Benefit#2-Continuous Support. After dispatch of your site, an office won’t leave your site in its present condition. They will be around to furnish you with progressing backing and support.
    Benefit#3-Reliability. An organization has long haul objectives, so it strives to give the best support of its customers and fabricate its notoriety. The website composition and improvement organization will keep you refreshed on every module and phase of website development.


    Benefit#4- Efficiency. The web development agency has numerous staff to take a shot at different pieces of the task immediately. This empowers activities to be finished quickly. The agency can likewise bolster a more extensive assortment of plan, tech and showcasing prerequisites.

    Merits of going with Freelance Web Developer

    Benefit#1 –Affordable Solutions Come Across Your Way. To complete web development work, the website development company is constantly a choice, yet their charges are over the top. Despite the fact that these are supportive and mid-sized, they cannot take the financial toll by offering you low-cost solutions. In such cases, employing a specialist freelance web developer for your work turns into the best wager. Employing a consultant is extensively less expensive as the brand worth factor is wiped out.

    Benefit#2 –One on One Contact -Working with private web development consultants guarantees you are speaking with the very individual working for you no data is being lost in the long course of interchanges. He is the one point which will explain every one of your necessities. Unlike in a web development company, hiring a freelancer for one individual will go to your calls he will speak with the concerned office as he probably won’t have the
    specialized learning about the services, at that point, get back in contact with you bringing about a great deal.

    Benefit#3- Instantaneousness and High Quality -A web development consultant is constantly inspired to perform better in each new errand he gets. He is a person who is exceptionally energetic and needs to exceed expectations, as this consultant would carry forwards the serious sentiment – My work and My Organization. To advance his very own name, he will go to the point of greatness and still endeavor to convey better outcomes. This sentiment of being exceptionally energetic and performing amazing is void in the majority of the individuals working for a firm.

    Web Development Agency vs. Freelancer- Who Should You Hire?

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    6ixwebsoft Elle, officially designated to keep an eye on everything happens under the name of 6ixwebsoft Technology. Professionally trained to handle everything from a detailed analysis of the reports to adding new digital marketing services to updating the existing services at 6ixwebsoft Technology.

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    What to Expect in a Kick-off Meeting with Your Website Design Agency

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    Have you chosen your web site design organization, and the proposal is also signed? You also have the desired website design team ready to take on the cudgels. Now, something else is booming in your mind. What is the next step? Where you are going to go from here? As with many web site design tasks, a kick-off assembly commonly steps to think about. But what makes for a successful kick-off meeting and what must you anticipate stepping into to make certain you’re no longer losing any of your or your business enterprise’s precious time?

    Outsourcing the work to the efficient and state of the art website design agency outrightly means that kick-off meetings need planning, tasking, and execution. A skilled business enterprise should offer you some kind of questionnaire prior to the assembly to help get the ball rolling. Ultimately, it’s up to you to make sure these are stuffed out prior to the meeting. These files — the most prevalent being – Brand Landscape Questionnaire — will be the foundation for everything you speak about during the kick-off meeting and will frequently spark additional critical discussions hovering around the website design task.

    The indispensability of Filling Out a Brand Landscape Questionnaire

    A Brand Landscape Questionnaire outlines your logo’s values, target market, and buyer persona info. This record allows an organization to get to understand your agency’s emblem, challenge targets and advertising challenges; and to do a deep dive into competitor research earlier than the kick-off.

    You Can Read Also – The Top 7 Trending Web Designs in 2019 Every Web Designer Should Know

    The information contained within the questionnaire also helps your business enterprise perform by simply doing a comparative study of UXI designs by means of figuring out comparable websites whose look or functions you would possibly wish to emulate. Be positive to consist of your whole team on this system as it’s always great to have all and sundry’s insight from the beginning of the mission, mainly for the ones individuals who could be involved later inside the process.

    What to Expect in a Kick-off meeting?

    In the kick-off meeting, the company will focus itself on the want and desires of your web site, learn about your agency and expand a strong sense of where you need to move subsequent. Just like with the questionnaire segment, it’s critical to involve all critical crew contributors inside the kick-off assembly.

    Additionally, it’s critical which you carve out at least three hours for your kick-off meeting. While this may appear long, several popular organizations have discovered that such meetings generally tend to take slightly longer than planned for, so be organized for a prolonged, but enticing get-together. The worst element you can do look out for the essential and critical first step of your website design system.

    Sticking to the Script

    As referred to in advance, the Brand Landscape Questionnaire is the muse of your kick-off meeting. Hopefully, you and your crew took the time to fill it out and provide thoughtful solutions to the questions protected inside. A genuinely complete questionnaire will touch on the whole thing from your emblem values like purchaser blessings to summary values inclusive of, “Who could your opinion be if it were a person” or “What brands would be its buddies?”

    While the abstract fee questions can also seem a piece out of the left area, it permits your company’s creative team to recognize the tone and voice of your opinion. Other critical details protected in a Brand Landscape Questionnaire include questions pertaining to your target market and client personas.

    The Possible Questions in Brand Landscape Questionnaire

    •What motivates them?
    •What are the problem areas?
    •How does your opinion set itself aside from all people else within the market?

    These varieties of questions, and lots more like them, are just a few examples of the way an organization receives to recognize your agency and emblem as part of the kick-off procedure.

    And your Final Call— There’s the Litmus Test

    In addition to answering questions about your brand, a successful kick-off meeting includes a litmus test of different types of website design interfaces. This is where your business enterprise asks you to select some of your favorite sites and then give an explanation for why you like them. A top enterprise will also select some websites to review with you for comparison.

    What to Expect in a Kick-off Meeting with Your Website Design Agency

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    Ever since Google appeared on the scene, it has kept itself busy bringing innovation at work. Sometimes this innovation comes in the form of updates, and there are often times when replacements happen as part of innovation. It was June 2019 this time, when Google lashed out with a broad core algorithm update and was also quite quick to provide four takeaways on how to recover from a broad core algorithm update. This type of update is going to make a whopping difference to the relevancy of online business.

    There are websites, which have lost rankings from the coming of algorithm updates. Basically, the emphasis is laid on the relevancy of a website and the irrelevancy of the website. The understanding, which is developing here is that the algorithm is not for usual SEO practices. A key to understanding how to recover from Google’s broad core algorithm update is to think about why a web page may no longer be considered relevant.

    How Much Time Does It take to Get Recovered from a Google Broad Core Algorithm Update?

    The first thing that any website owner needs to consider is that the Google Broad Core Algorithm Update is not any kind of penalty. A webpage is not penalized as the result of this update. The update gives an indication of whether the content is relevant, or irrelevant. If the content on the webpage is relevant and works according to your business interest, this update is not for you. Again, you have to keep in mind that updates are not penalties. The reality is, however, that your webpage may lose its relevancy and may even rank lower than previously. A similar situation is encountered when you are penalized by the search engines, but still for you as a website owner, this is not the same as Google update penalty.

    What is the Penalty Then?

    Search engine penalty, or as a matter of fact Google’s own penalty is where Google notifies the publisher of the webpage through the means of search console that typical guidelines have been violated, and you need to act instantly. Google Broad Core Algorithm Update is not something seriously connected to the idea where a web publisher is adopting any unscrupulous means to gain an advantage in business. The update is also not something related to violation of Google’s publisher guidelines, like in the case of problematic content or link spam issue. You will not get any similar prompts when the rankings are lost after there is an update on the core algorithm.

    Google Broad Core Updates: The Underlying Meaning

    If your website business is affected by Google Broad Core Updates, you may have the reason to discuss the position of your business online. The two prominent core algorithm update losses, you can expect are:

    #1 – Loss in the Ranking Position – Many new websites gain positions as the result of which the previously ranked websites lose their positions and begin to fall down gradually.

    #2- Complete Loss of Search Engine Rank Loss – This type of loss is of grave concern as it means that online business owners will not see its website anywhere in search results for particular keywords. This is far more biting and requires much more insight into SERPs.

    You Can Read AlsoGoogle Ranking Algorithm Updates in 2019

    Time for Recovery from Google’s Broad Core Update

    There is a stipulated time frame allocated for recovery from the search engine updates, and this equally true in the case of Google’s Broad Core Update as well. Google’s algorithm is continuously advancing and becoming more innovative with each passing day. It obviously means that very soon you are going to find out how is your webpage or website is performing after making necessary improvements to it. If the improvements are relevant, the time next update appears on the scene, you are going to view your website page gaining a higher ranking than earlier.

    Well, there is also another scenario here! Your website returns back to its original rankings even if you have not made any changes. In this scenario, Google may have made changes to its update and decided to pull back.

    The Caveat!

    Google Broad Core Updates may not appear ostensibly dangerous initially, but when these updates strike your webpage, the results are extremely chilling for your business prospects.

    What Google has It on Broad Core Algorithm Update Recovery

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    6ixwebsoft Elle, officially designated to keep an eye on everything happens under the name of 6ixwebsoft Technology. Professionally trained to handle everything from a detailed analysis of the reports to adding new digital marketing services to updating the existing services at 6ixwebsoft Technology.

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    WordPress security has often been compromised on several occasions. Despite the reasons that compromises have been made by WordPress hackers to hack through the website, more and more individuals like their website designed on WordPress.

    WordPress Hackers

     

    On the off chance that you know how your site was damaged please depict how the WordPress hackers got through in the first place. In different studies directed, greater part of respondents didn’t have the foggiest idea of how the Attacker traded off their site. That is not gigantic amazement given that the vast lion’s share of respondents cleaned their locales themselves, yet it is alarming. It is difficult to be certain that you have cleaned your site totally or that the powerlessness doesn’t even now exist without knowing how the site was compromised in any case.

    Plugins: Biggest Risk Ever

    Modules have a major influence in making WordPress a popular CMS as it is today. As of this composition, there are more than 50,000 modules accessible for download in the authority WordPress module registry. That is a mind-boggling choice of attachment and play programming. Be that as it may, you clearly should be cautious with them, as module vulnerabilities spoke to 55.9% of the realized section focuses detailed by respondents.

    You Can Read Also5 Common WordPress Security Threats and How To Fix Them Like a Pro?

    How to Minimize the Risks Due to Plugins?

    Here are three essential points that you need to keep yourself updated with:

    #1 – Keep Plugins Updated

    Trustworthy module creators fix vulnerabilities immediately when found. By staying up with the latest plugin updates you protect that you profit by fixes before assailants can misuse them. Check for updates regularly each week.

    #2 – Try Not to Utilize Outdated Versions

    You are depending on the module designer to safeguard that their code is free of vulnerabilities. On the off chance that they are never again giving updates, there is a high probability that there are vulnerabilities that have not been fixed. Keep away from plugin modules that have not been refreshed in more than a half year.

    #3- DownloadModules from Legitimate Locations

    In the event that you will download modules someplace other than the authority WordPress vault, you have to ensure the site is respectable. Probably the most straightforward way for aggressors to bargain your site is to fool you into stacking malware yourself.

    Brute Force Attacks: A Problem Much Bigger than Ever

    Basically, the Brute Force Attack is a special kind of guess attack designed to get the password. The WordPress Attacker would require to identify a valid type of Username, and subsequently, make a precise guess of the Password for the specific Username. Despite there are methodologies and several advanced web technologies available, the attack poses a big problem

    Avoiding the Hacker’s Entrance Via Brute Force Attack: 5 Early Tips to Know

    If you want to grapple the problems related to WordPress hacking, especially the ones emerging as the result of brute force attack, then these tips are essential:

    Tip#1 – Make Logins from your Cell phone

    Also known as the two-factor authentication, this kind of approach asks the user of a credible password and active cell [phone number as well. This type of authentication is 100% effective and foolproof in stopping brute force attacks.

    Tip#2 – Try not to Use Obvious Usernames

    The general usernames to keep away from are ‘Administrator’ and ‘Director’, they are the most widely recognized usernames endeavored in beast power assaults. Additionally, abstain from utilizing your space name, organization name and the names of individuals who are composing for your blog or are recorded somewhere else on your site.

    Tip#3 – Empower Login Security in Wordfence

    The free form of Wordfence gives a considerable rundown of login security highlights. By ensuring they are empowered, you gain profits by

    •Authorizing solid passwords
    •Locking clients out after a characterized number of login disappointments
    •Bolting out invalid usernames
    •Counteracting WordPress from uncovering substantial usernames in login mistakes
    •Averting username disclosure through creator filters

    WordPress Security Issues

    It is quite important that you keep things in the right place. Keep things updated. The vulnerabilities relevant to the current version will be kept at bay if you have WordPress version updated. The WordPress team answers quickly when there is a possibility of any kind of threat. There may be situations when your hosting account is bargained. It is very important that your password policy for Cpanel is secured. All information relating to hosting accounts should also be secured. Make sure, you have limited application at work. In this way, the possibility of a threat is minimized.

    Deduction

    WordPress security is fighting a never-ending battle on numerous fronts. learning is power, and this study information enables us to concentrate on what makes a difference most. It is essential to make dynamic improvements on your WordPress website and do not download plugins excessively. With every plugin you download, there is a high probability that you are going closer to nefarious designs of a hacker. It is likewise suggested that you take an all-encompassing survey on your way to deal with savage power assault insurance. Little interests in these zones will pay enormous security profits. At the end of everything else, your objective should be to keep the WordPress website safe and working forever.

    WordPress Hackers Are Using Vulnerable Plugins to Gain Access to Sites

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    Google has always been synonymous with the idea of newness in its products, and this time, it has taken a decision to go for bidding an adieu to the old search engine console. Not two years ago, Google had launched a new version of search engine console, and now, comes a whole new version of search engine console, which is several times more innovative and give internet audience a much higher searching capability in comparison to previous versions.

    Google took two years of intense testing of its new search console, and this obviously means that this search engine monarch is all set to become a superpower in times to come. The old search engine console has already been shut down, and will not be in use anymore. Undeniably, this is a new milestone in graduation. Google has further announced that all previous versions of Search Console Reports, as well as Home and Dashboard pages,  will cease to operate.

    The Purpose of Google Redirection

    Google has made all legitimate attempts to redirect the searches from old search engine console and routing them to the new console with much of ease and development. However, many legacies report that they have still not undergone any updations or migrations in the advanced interface. All these reports will now become accessible by means of a new Google Search Console, titled under the “Legacy Tools and Reports.” The accessibility to legacy tools and reports is possible through the means of the links.

    Precaution: Remember, you may be in a hurry to click on each and every one of these links because not all of them are really working, especially when you plan for setting up domain properties in the new search engine console. Therefore, it is essential that you look into the properties of the old file systems, before making access to the reports.

    Big Change in the SEO Industry

    The closure of the old search engine console by Google is seen as a transformation, in fact, it is a bigger transformation than could ever be imagined. The SEO practices, which were prevalent in the old console will have no benefits left for the digital marketing agencies. Since Google is fast enough to remove the features from its old interface, there are many SEO companies, which are utilizing the age-old marketing practices on the features provided in the old Google console.

    Extinction Brings the Real Distinction

    The old version of the search engine console made by Google is extinct and this is a real true story, but then it does not mean that the extinction means complete halt of Google processes. The simple idea out here is that Google has taken the leap towards innovation with the introduction of its search console. The Beta version of the console is now over, and you are only left with the latest and the most demanding console versions that would give a phenomenal boost to the search engine rankings while keeping the black hat and gray hat practices at bay.

    The disavow tool of Google is still in use and linked to the older version of the search console. The tool has the same power and enormity. You do not have to feel jinxed on the outcome of the SEO practices. The new interface is out, but then the principal functionality of the earlier version has not completely ceased. Maybe, the SEO practices and digital marketing campaigns will have to bear the slightest brunt.

    How Crawling Would Affect with the New Interface

    The mobile-first indexing is Google’s first preference, but you do not have to panic as the search bot is happy to crawl and index your website being the desktop agent. Your website and business will appear much stronger in online competition, of course, you have to be sure that no black hat search engine practices are making the way into your marketing strategy.

    You Can Read Also- Digital marketing Strategy: Planning the Structure

    Other Updates to Follow

    Google has not only stopped with the introduction of new search console, but it has also stroke with its updates on Nofollow Link. These links are going through the transformation phase. In the earlier years, NoFollow Links have been side-lined by Google Bot, but not this time.

    Think of Google Searches making the proceed towards becoming focused and powerful. The new search engine console has much to provide to the online searchers.

    Google Says Goodbye to the Old Search Console

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    6ixwebsoft Elle, officially designated to keep an eye on everything happens under the name of 6ixwebsoft Technology. Professionally trained to handle everything from a detailed analysis of the reports to adding new digital marketing services to updating the existing services at 6ixwebsoft Technology.

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    Why Your Small Business Needs Digital Marketing Services?

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    The world and business is growing. There are more small businesses moving up the ladder than anything else. At the point when small businesses take the call for a starting, their attention is regularly on the most proficient method to get their first gathering of clients through the market competition. They may depend on conventional types of promotional methods, for example, print advertisements and coupon mailers or even huge signs out and about. They may believe that since they realize they are investing their money in these advertising methods; it won’t be long before clients will discover their approach to them.

    While this system may get a stream of business, there are many simpler ways out and easily available. Private business ventures ought to think about the tremendous commercial center of prospects on the web. No private company, regardless of how new, should disregard this tremendous commercial center.

    Advantages of Digital Marketing Services for Small Business Ventures

    Potential clients that are discovered online is a lot bigger than you are probably going to have the option to draw in locally. Utilizing computerized showcasing, you can contact a colossal crowd in a manner that is both savvy and quantifiable. Here are some of the leading advantages of digital marketing companies:

    • You have the capability to communicate with prospects and realize precisely what they are searching for;
    • You have the capability to interact with a global audience;
    • You can set aside cash and arrive at a larger number of clients for less cash than usual digital marketing strategies;
    • Become more acquainted with your group of spectators and enable them to know you actually which can make the brand;
    • You will have the opportunity to look out on reactions to your advertising endeavors inappropriate manner.

    Do You Have the Plans to Postpone Digital Marketing?

    For what reason would you delay placing time and exertion into computerized showcasing? Entrepreneurs may concoct an assortment of motivations to stay away from this type of promoting, yet at last, stalling is still delaying.

    Independent small and start-up business ventures, once in a while, except that they don’t have the opportunity or the cash to be aggressive on the web. They want to just face such a significant number of difficulties at the same time and they are as yet learning the intricate details of business when all is said in done. A considerable lot of them may want to take things gradually and to stay with a couple of essential types of digital marketing strategies, accepting that their business will develop over the long haul.

    They may even think the best system is essentially to trust that clients will appear. Since they are small business ventures, they may think they just need few clients. This isn’t a viable methodology. There will never be an assurance that your business will pull in clients just by existing and regardless of whether it does, you may not draw in the same number of clients as you have to cause your business to wind up productive.

    Your Customers Are Online

    In the event that you have been evading advanced showcasing, is it since you think you are basically not prepared? Do you think you simply need some an opportunity to get set up and after that, you will make sense of the computerized showcasing edge?

    The issue with this methodology is that your clients and potential clients are now on the web. At the present time. Today. There’s a decent shot they may as of now be searching for a professional yours, yet on the off chance that they can’t discover you effectively, they are most likely going to pick another business, probably your competitor.

    Be Accessible to Your Customers

    Unmistakably in the present advanced world, the primary spot the normal customer searches for what they need is on the web. Whatever item or administration they are searching for, they will in all likelihood start their pursuit with Google. In the event that you have no online nearness by any stretch of the imagination, you won’t be found, and you can’t contend.

    If you have an online nearness however your rivals are easy to discover and they are discovered first, and you probably won’t be found by any means. Other than making a site, learning site design improvement is a system that can enable you to push forward your rivals just by being the primary name that a prospect finds in a Google search with watchwords that can lead them to your business.

    Why Your Small Business Needs Digital Marketing Services?

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    6ixwebsoft Elle, officially designated to keep an eye on everything happens under the name of 6ixwebsoft Technology. Professionally trained to handle everything from a detailed analysis of the reports to adding new digital marketing services to updating the existing services at 6ixwebsoft Technology.

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    In a highly competitive and growing digital framework, local brands need to consolidate themselves and make themselves efficient, which is not possible anymore with the tools and platforms. Call them consumers or customers, today what they need is updated information about the products and the manner of representation of these products. In the course of recent years, a surge in the digital marketing platform has taken towards the creation of leads for the Facebook, Google, and others hustling for what was at one time a to a great extent undiscovered pool of promotion spending by local brands and the small and medium business enterprises.

    Tools Used for Expansion of Digital Marketing in Local and International Markets

    With a range of tools available for speeding up the digital marketing campaigns to increase small business presence, it is very obvious to find that marketing on the internet is continuously expanding and taking a quantum jump. Here are a few instances that clearly show up the expansion:

    #1 Idea – Facebook, Twitter Ads are Heading the Way out towards Content Promotion

    There is always the need for high quality and readable content for strengthening and expanding the presence of your brand. But the reality is that when the reach of this content is limited to only a few people, or when the range of readability is limited, business activity will also be limited. Speaking of today, innovative digital platforms such as Facebook Ads and Twitter Ads are priceless tools that are being extended for use in the promotion of the content. Facebook Ads and Twitter Ads are being utilized for targeting higher audience groups to reach, and response time is also very high. With the help of Facebook Ads, businesses of any type can reach out to the prospective audience who deal in a similar range of products and have a business character similar to your own. Moreover, the advertising platform provided by Twitter helps in targeting individuals from specific brands and interest groups. However, one thing is sure – Both Facebook Ads and Twitter require elementary testing, these are cost-efficient channels and one of the significant aspects of digital market expansion

    #2 – Turning out as Content Authority in Your Business

    Brand establishment and strengthening are always talked about in the context of valuable content and nothing else. Here you become the content authority and this eventually helps in establishing yourself as a brand in a fiercely competitive environment. The content can be in the form of pictures, or videos or a mixture of both, visible in the blogs. There are content marketing websites and digital content directories, which are used extensively to market the content offline.

    Consider the B2B segment, brands like Moz- these are the reliable and authoritative places where information comes in every day. The information in these blogs is then marketed in various places, with the ultimate goal to reach out to millions of readers. In this way, Moz is increasing its reach and also developing its pitch. Whereas, in the B2C segment, Red Bull engages itself through the creation of several millions of expressions. YouTube videos have reached tens of millions.

    #3 -Guest Blogging on Products and Services

    Businesses that have a clear and well-defined audience, always find it beneficial to look out for the guest blogging service. This is indeed one of the credible digital marketing strategies, which will place your company’s ideology and philosophy straight up and to the public. With the new age tools of guest blogging and digital marketing, it becomes far easier to market your business and tap the authority. In a short span of time, you can win multiple readers by posting a single blog. This clearly points out that your blog catches the audience’s eyes.

    How Do You perceive the Expansion of Digital Marketing Services?

    Businesses are going out for a change every now and then. These are tapping new market segments, for which they need for digital marketing tools is indispensable. Since there are a variety of online marketing tools available, using these tools with respect to the growth of your business becomes quite relevant. Therefore, making an understanding in this context, while selecting the digital marketing services, what you are eventually aiming at is not only expansion but innovation.

    Local Digital Marketing Services Expanding Like Never Before

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    6ixwebsoft Elle, officially designated to keep an eye on everything happens under the name of 6ixwebsoft Technology. Professionally trained to handle everything from a detailed analysis of the reports to adding new digital marketing services to updating the existing services at 6ixwebsoft Technology.

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    Creating the value of your business, especially on the internet is much easier, more credible and longer-lasting. Reaching out to the audience requires nothing more and better than optimizing websites and social media campaigns, based on demographic supposition. Here’s a dig to the new and awakening strategies for making your business presence valuable:

    Dig#1 –Reach to Your Target Audience – It is crucial for you to know about your target audience and how you are going to target them. You just cannot reach out to anyone and start pushing them to visit your website. That’s spamming. You need to make an organic presence felt as strongly as ever. Targeting the most legitimate and appropriate group of visitors is going to be the first major step. The prospective audience that will give you the facelift over the internet is your gold nest. But before you approach this type of audience, you have to make an in-depth study of their buying habits. Study the socio-economic behavior of your audience. It would prove effective if you take forwarding steps to manage strong lookalike Facebook profile of your audience. In this way, you have the idea about their age, gender, demographics and interest associations. If you cannot do it all by yourself, then resort to the services of a digital marketing company.

    Dig#2–Take a Big Leap towards Website Optimization – Internet is a complex web of algorithms and codes. Businesses running out there over the internet require a strong and strategic optimization plan to give them an appreciable rank and distinctive value. A digital marketing company nearby you becomes your obvious resource. The company will help you to validate relevant keywords, alt text for your images, H1 tag, a title, meta description, and the Text in general. amount of text. All optimization can be carried out by utilizing the organic traffic, or by organizing the paid campaigns.

    Dig#3– Link Internal Pages – Internal linking is useful in reinforcing your site and increment your rankings. It can likewise help in the webpage route, building page pecking order, and it conveys page authority all through your site. The more substance you have the better so ensure you find out about the significance of substance promoting for your business.

    Dig#4– Creating Relevant Backlink – Backlinks can have a gigantic effect on your site’s SEO. A backlink is a point at which another site connects to a page on your site. When you get a backlink from a site that has a higher area authority than you do, it sends a sign to Google that your site is valid which can improve your rankings. Consider it as one of your bosses at a past activity composing a suggestion letter for you. That is the manner by which the web indexes see it. The more proposals or backlinks you have, the more probable you are to climb in pursuit rankings!

    Dig#5– Creating Blogs – A blog can assist your SEO in many ways. Composing longer web journals that are brimming with pertinent watchwords and rich substance triggers a reaction from web crawlers to rank your webpage higher. It additionally includes an incentive for your clients. On the off chance that they have an inquiry and you compose a blog about it, you have recently responded to their inquiry and become a dependable hotspot for data. You’ve made an association before you have even met them. Sustaining site guests is the thing that transforms leads into transformations and makes long-lasting clients.

    Dig#6– Online Advertising and Promotion – If your business is running promotions this is one of our most significant internet advertising tips! Advertisement consistency is the point at which your promotions and greeting pages resemble the other the same or have a similar message. And moreover, it is a general consensus that if you are on Google, you are basically everywhere. Running paid advertisements through the paid Google Ads will bring a phenomenal change in the outcome of your business. You will show up for competitive keywords on the first page. At the point when your advertisements resemble the website pages, they lead to, clients will feel like they are in the opportune spot. There is a chance that your advertisement is profoundly not quite the same as the page it is connected to, all things considered, clients will be confounded and exit out of your site.

    You Can Read Also – How to Hire an SEO Consultant or Agency

    Understand these crucial tips to give your business presence not only valuable but also distinctively separable from your competitors out there.

    Important Tips to Make Your Business Presence Valuable Via Digital Marketing Services

    Admin

    6ixwebsoft Elle, officially designated to keep an eye on everything happens under the name of 6ixwebsoft Technology. Professionally trained to handle everything from a detailed analysis of the reports to adding new digital marketing services to updating the existing services at 6ixwebsoft Technology.

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    Top 7 Social Media Marketing Trends to Experience in 2019

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    There were times when not much real business minded people used to open up on the social media channels, but everything has changed and it is changing for the better. Today marketing on social media gives out good results, especially as new and inventive technologies like Internet of Things (IoT) and Artificial Intelligence (AI) is helping the corporate world to take a quantum jump. And here comes the magnificent year 2019, where economies are struggling, social media offers a better place to economize and prove useful for the businesses. The big and ever-growing corporate world is not waiting or giving a second thought to cash on the benefits of social media marketing. Therefore, talking about the prominent social media marketing trends in the year 2019 starts making real sense.

    Trend#1

    Augmented Reality (AR) Communicates New Means of Communication

    The release of iPhone 8 and X announced the world of Augmented Reality is going to take a quantum jump. The state-of-the-art chip technology used in these smart communication devices will bring the ultimate power of communication into the hands of individuals. The Augmented Reality experience of these smartphone devices will bring transformation. Another case study points the use of Snapchat, which has new generation filters, which gives advantage to the users to take Selfie through the Bitmoji character-and all of it is through Augmented Reality. The time has already arrived when the big corporate world will showcase its products straight into the timelines of social media with Augmented Reality.

    Trend#2

    Instagram Stories Make an All-Time Virtual Gain

    It has been almost 7 years when Instagram made its headway, and now there are more than 700 Million users already logged here. Users between the age group of 18 and 35 are driving engagement on Instagram. Image sharing and telling stories through world-class images continue to trend, and the concept is driven forward by the corporate world too. Image stories on Instagram are not only easy to create, but these also mean to engage and entertain the people. The biggest thing is that such stories help in connecting people with the theme of the brand quite effectively. One of the surveys points out that there are as many as 400 Million people utilizing the Instagram Stories, and this whopping number will grow further.

    Trend#3

    Influencer Marketing is the Rule and the Ruler

    Guess- a few years back, there were doubts among the corporate world and even the consensus seemed that influencer marketing is not going to be a change agent. But the doubt has warded off. Social Media Influencer Marketing is the order in 2019. This type of marketing is helping entrepreneurs to connect to a new audience and visitors.

    Trend#4

    Live Video Streaming is Heading Up

    Not many years ago, there was an understanding among internet users that live video streaming is not the marketing strategy, especially for marketing products and services offered by the corporate. However, that gimmick is almost dead with time. Popular social media platforms like Facebook, Twitter and Instagram have a dedicated platform for themselves. And guess what – they are having super amazing responses. In 2019, live video streaming on Social Media is reliable, and one of the most effective means to market the business.

    Trend#5

    Expanding Virtual Reality Spaces on Social Media

    Powerful and gripping social media channels like Facebook are currently planning to launch Facebook Spaces, which would enable friends to engage more interactively on virtual reality space. Facebook also has the ownership of Oculus, or the VR Hardware and Software firm, and there is innovative technology out to socialize anytime soon.

    Trend#6

    More Personalized and Interactive Way of Approaching to Masses

    Extensive use of personalized content as posted on social media websites are being used to engage the customers. More importantly, entrepreneurs are now finding it quite easy to gather the data of valuable customers through the use of Artificial Intelligence and Machine Learning to learn customer behavior.

    Trend#7

    Increase in Micro-Influencers -Twitter, Instagram, and YouTube have hundreds of thousands of micro-influencers, who bring with them followers, which are a valuable resource for entrepreneurs and corporate companies. Micro-influencers have the expertise in their domains, and which is the reason the opinions matter within the framework of authentic followers. In addition, Micro-Influencers have a high trust factor and much more potential to promote the brands in a shorter span of time.

    You Can Read Also- Digital marketing Strategy: Planning the Structure

    Take the Next Step!

    Finally, the year 2019 and onwards will be the years for the brands to speak about themselves and their product lineage on the social media marketing channels. As the brands continue to exploit the use of social media marketing channels, it will prove quite useful for entrepreneurs to connect to people and tell about their unique and innovative product line, which would later translate into more business.

    Top 7 Social Media Marketing Trends to Experience in 2019

    Admin

    6ixwebsoft Elle, officially designated to keep an eye on everything happens under the name of 6ixwebsoft Technology. Professionally trained to handle everything from a detailed analysis of the reports to adding new digital marketing services to updating the existing services at 6ixwebsoft Technology.

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    Hire Dedicated Programmer from India

    Hire Dedicated Programmer from India

    Sep 24 2019
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    Hire Dedicated Programmer from India

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    The programmer is an indispensable resource, which brings valuable development concerning web applications and integrated business solutions. Hiring a dedicated programmer for your web development is considered as one of the potent strategies, based on which, your business can make a whopping throttle and enhance the face value. A programmer, whether it is for building web-based applications or otherwise, will be a complete transformation.

    Indispensable Reasons to Hire Dedicated Programmer

    There are unlimited benefits that come your way when you hire a dedicated professional for developing customized web applications or CMS. A few of these benefits include:

    Benefit#1

    Round the Clock Availability of a Professional

    A dedicated programmer is a loyal resource for your online projects and automation. A dedicated professional has an upper edge over a regular freelancer for the reason that the freelancer may not be available on a call just every time. Since a freelance programmer has engagements with other clients, there is hardly much time left for him or her to work on your web development project. The freelancer may not be able to manage any kind of last-minute adjustments or alterations, like fixing the bugs or removing Malware, etc., which require immediate attendance.

    Benefit#2

    Works with Dedication

    You may have hired a freelance programmer earlier and found him not worthy and efficient especially when it comes to managing the time resources. You have often found him missing the deadlines, which gives you the reason to grin. But all issues relating to time mismanagement may not happen with a dedicated resource that you hire from India. The resource will focus his or her entire energy on correcting technical issues, which require immediate concern and completion within the deadlines. In succinct, a dedicated programming resource will look seriously on your time-sensitive requirements.

    Benefit#3

    High Levels of Trust Built-Up

    When you have a dedicated programmer working on your projects, there is always a deep sense of feeling lurking somewhere in your mind that the programmer is trustworthy and you can always vouch on him for any or all your requirements. The dedicated resource will always ensure the safety of information, ideas and all your business secrets. You can always approach him as and when you find there is a query, which needs an answer.

    Benefit#4

    Everything Begins to Become Budget Friendly

    If you are working on tight budgets, you always need to save money. Budget becomes crucial here and dedicated web application programmer is going to be the best available resource. The programmer will provide a no-frill solution. There are also absolutely no hidden costs that may give you tantrums in the later stage. And in the end, you expect good quality work and transparency.

    You Can Also Read: 10 Best Practices To Make Your eCommerce Website Running Smoothly

    Benefit#5

    Improves the Performance of Your Business

    It is your decision to go with a dedicated programmer, and this outrightly means, you have trusted him in favor of your business. He is there to achieve the goals and develop safe and secure applications. The resource will not design only standardized applications, but you will have the advantage of developing applications that go well with your current business trends. Whatever decision you ultimately made is going to work for keeping your business up in the competitive and widely grown online market space.

    The expertise of a Dedicated Programmer

    A dedicated programmer working on your web applications is like a titan, who has not just one quality, but there is a complete Macrocosm inside him. He is the personality, who works on multiple tools and languages. These could be WordPress, PHP, JavaScript, HTML, CSS, CakePHP, Laravel, RubyonRails, CodeIgniter, and Smarty. In this way, you have the mission-critical web as well as mobile application development solutions handled effectively.

    The downside of Not Hiring a Dedicated Resource from India

    Hiring a dedicated programmer, which is not from India, may also benefit you, but then who is going to be responsible for quality, consistency and the budget. Dedicated programmers from other countries do not come really cheap, and even if you have a resource who falls in your budget, he may or may not have the necessary expertise. Dedicated programmers from Indian sub-continent come with a balance of knowledge, professionalism and you will find them in your budget. Nothing changes for betterment, but with a dedicated programmer out there, you have a reason to smile and feel excited.

    What is the Verdict?

    You don’t need to wait for endless days just because you are finding it hard to come across a PHP programmer, who is going to work dedicatedly on your projects. Why not hire Dedicated Programmer from India, and save yourself time and money? You will feel confident that all your projects stand completed within the timeframes you wanted them. In the end, the single most benefit of hiring a dedicated programmer is that your business has global security.

    Hire Dedicated Programmer from India

    Admin

    6ixwebsoft Elle, officially designated to keep an eye on everything happens under the name of 6ixwebsoft Technology. Professionally trained to handle everything from a detailed analysis of the reports to adding new digital marketing services to updating the existing services at 6ixwebsoft Technology.

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    What to Ask When Hiring a Digital Marketing Agency

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    Business requires you have to viably showcase your image and what you are doing as such as to make progress. As increasingly more business is directed on the web, and progressively potential clients scan for items on the web, you have to have a strong web presence and this can only be achieved with the help of digital marketing agency.

    When it means that you will pick out an SEO Company or a digital marketing agency for your online business, you have a purpose to resolve. And since there are several most recent advertising procedures springing up every day, your choice of digital advertising company can only be correct, if you ask yourself a few realistic and hard-hitting questions at the beginning of everything.

    Question#1 – What is the Marketing Need of Your Organization?

    Decide YOUR COMPANY’S ULTIMATE MARKETING NEEDS. You have to plan and pose yourself a few inquiries, for example, what do I might want to accomplish with an office and the manner in which a great deal of am I willing to spend to achieve this? Seeing precisely what you might want will assist you with searching out and tight down precisely what you might want, rather than burning through your significant time and assets. When you’ve decided your organization’s needs – regardless of whether that be expanding your business’ quality on-line or overhauling your image – you’re ready to begin effectively searching for the TOP NOTCH DIGITAL MARKETING AGENCY.

    Question#2– Will the Agency Meet Your Organization’s Marketing Needs?

    Discover AN AGENCY THAT MEETS YOUR NEEDS. You will consider “how would I select an office for me? in the first place, survey the bundles an organization is offering – do they space in accordance with what you need your business to accomplish? this can be a significant inquiry to have confidence in as though their showcasing methodology isn’t what you’re searching for, the office isn’t ‘The One’, regardless of what extent you’ll like it. Keep in mind, it’s truly not value spending partner an excessively high price on an advanced advertising bundle that isn’t applicable to your needs.

    Question#3– Is the Digital Marketing Agency Worth of Selection?

    DO YOUR BACKGROUND ANALYSIS before you progress forward. It is fundamental that you simply play out an exhaustive foundation examination of the agencies you have been researching. Do they pursue what they lecture? the primary way you’ll have the option to see if or not an office is directly for you, is watching the outcomes they’ve delivered themselves. For example, in case you’re anticipating contracting an office to hold out substance promoting, be that as it may, do they run their own blog? In case you’re thinking about contacting them for web-based life, be that as it may, do they handle their own internet-based life – is it fruitful? consistent goes for SEO; nonetheless, do they rank in quest terms for their industry? Did you find them on the principal page of Google? On the off chance that they don’t “try to do they say others should do”, they won’t have the option to win what they’re promising or be fit for the administrations they offer. Be extra cautious in case you’re thinking about enlisting agencies from abroad. Offices abroad more often than not charge low costs, in this way you may believe you’re getting a lot, nonetheless, you’ll have to manage poor administration.

    Question#4– Are you really making the right kind of inquiries?

    Pose RIGHT Inquiries. You might think, what to ask digital marketing agency? You will most likely have a hundred and one unique inquiries; however, it is imperative to guarantee you are posing the correct inquiries. Posing these essential questions will give you the confidence and reason to believe the work ethics of any agency.

    Question#5– Have you asked these imperative questions?

    •Would I be able to see some crusade models?
    •Who will finish the work?
    •To what extent do you keep customers overall?
    •What results would you be able to guarantee me?
    •Would I be able to see some battle models?

    These questions are imperative to ask yourself when you reason out that you are planning to go with a particular digital marketing agency.

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    Question#6– Have you planned a Request for Proposal?

    Once you have trimmed down a choice of an SEO agency that you are glad to continue with, connect with the organization to express your advantage. The question will help you to convey a ‘demand for proposition’ (RFP) to your chosen agency so as to assist your choice with choosing the best from the best. An RFP enables you to gather data from different organizations and select the organization that best meets your criteria, both with respect to aptitude and spending plan. This ought to make it clear that the agency works best for your business.
    Make sure you ask these questions to yourself. Don’t make a clumsy decision.

    What to Ask When Hiring a Digital Marketing Agency

    Admin

    6ixwebsoft Elle, officially designated to keep an eye on everything happens under the name of 6ixwebsoft Technology. Professionally trained to handle everything from a detailed analysis of the reports to adding new digital marketing services to updating the existing services at 6ixwebsoft Technology.

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    How to Hire an SEO Consultant or Agency

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    Being on the webspace means that your business is open to the world of huge business activity. You have clients, there is business all around and more importantly, you have credible options to grow your business activity to any levels. Eulogizing is fine; you can reap all benefits if you have a performing website. Your website can only perform well if all the ethical SEO activities are being carried out. And this is where you have to make the choice of a reliable SEO consultant or agency. Here again, the schism is that how you are going to hire one?

    Understand the SEO and What it Really Means! The moment you think of hiring an SEO consultant or an agency to do the job, you need to have a good understanding of yourself. There is a beginner’s guide on SEO, and you should read it before making the hiring process ahead. Soon after you have understood the basics of SEO and its practices, focus on the content practices. Understand important factors like content style, content form, and content marketing. You ought to realize how important and crucial the content is for SEO. When you have the basics clear in your mind, you can appreciate yourself and feel confident that you can hire the right SEO consultant.

    Find the SEO Consultant or Agency Experienced in Your Type of Business – The SEO consultant that you wish to hire should have an understanding of your business and everything related to it. Once that happens, you will be on the upper edge. Such an SEO consultant will make a detailed analysis of the competitive nature of SERP landscapes, and try to make the search queries effectively by making it noticed in the map listings. Furthermore, your business has a better chance of winning at the huge and vast internet space, if the SEO consultant you go with is innovative and is already bustling with fresh ideas. In fact, there is no point hiring a consultant who has already worked with your competitor. In such a case, your efforts to increase the online business promotion will fail because there is no innovation happening at all. Everything will be copy and pasted and there will be the superimposition of ideas.

    Understand the Critical Difference that Exists Between the Consultant and SEO Agency – SEO Consultant is a full-time freelancer, who works alone and help businesses to improve their search engine rankings by applying strategies that drive organic traffic. The consultant will do site audits and SEO edits, but inspite of having executed them they shall not always be in the front of implementing the SEO strategies. On the contrary, a full-fledged SEO agency comprises account managers, content writers, content curators, and business analysts too. The agency has got channel specialists, who have innate capabilities in running SEO and SMO campaigns. In short, your online business will have leverage when you go for the services of an SEO agency instead of a solo SEO consultant.

    However, there is yet another aspect too. SEO consultant and SEO agency happens to be a loose syntax term that can be used interchangeably. For the good of your online business, knowing the subtle difference between these two connected terms is going to be both money and time savior.

    Check the Skills of SEO Consultant or SEO Agency- Ultimately what drives home the point is the kills. Your purpose of hiring the SEO consultant or a complete agency will depend on skills. You need to check out the essential skills and the nature of the experience that the SEO agency or the consultant carries with it. Off-page and on-page activities are fine, but then everyone out there at nook and corner is doing the same stuff. You do not want to go for such activities and apply it outrightly for your business model.

    Competition is all-time high, and it is the time that you should start searching for an appropriate SEO consultant or agency that can work for your online business, and boost the profits. And just don’t go with any company that you find on the internet, offering SEO consultancy. One day you will feel that you are siphoning out your hard-earned money without gaining any results.

    How to Hire an SEO Consultant or Agency

    Admin

    6ixwebsoft Elle, officially designated to keep an eye on everything happens under the name of 6ixwebsoft Technology. Professionally trained to handle everything from a detailed analysis of the reports to adding new digital marketing services to updating the existing services at 6ixwebsoft Technology.

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    Digital marketing Strategy: Planning the Structure

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    Digital marketing Strategy: Planning the Structure

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    Want your business website to rank on the top in search engine results? Want high conversion rates and effective interpersonal communication with your prospects? It is quite necessary that you have a proven digital marketing strategy in place. And for a powerful strategy, you need a well-structured plan. Haphazardness and erratic planning will not help you gain the results that you aspire to win on a digital footprint. Majority of companies, almost as many as 45% of them do not have an effective digital marketing plan or a cumulative strategy available with them, while many others who already have them are not showing up good business results.

    Want Results? Structure Your Digital Marketing Plan

    There is no single full-proof strategy, which goes well or is described as result-oriented. We are living in the world of cut-throat competition, and that is where you will require an integrated digital strategy in place. Such types of strategies are multi-channel and multifaceted in nature, and therefore become the grounding foundation of your online marketing activities. Here are the sections that help inconspicuously describing a successful digital marketing plan:

    Everything Begins with a Plan – If you are already carrying out digital marketing, you need to review the activities being carried out. And for starting the digital marketing, you have to set up Analytics, KPI dashboards, and accounts on Social Media channels.

    Define Your Reach – You have to plan out the strategy to expand the market reach of your business. The strategy planned should be such that it should reach the new demographic locations. With new locations, you definitely have an advantage for your business as more prospective visitors will visit your website, which means you are going to register amazing boost.

    Interact, Interact and Interact – Your actions speak loudly at the behest of your business. Whatever type of integrated digital marketing strategy you plan, social or across the realm of your business websites, there should be a higher rate of customer interaction.

    Register Higher Conversions – When the rate of interaction increases, you need to plan out the strategy for conversions. Micro strategies like retargeting and nurturing the prospective customers will help you to persuade your prospects to visit your websites and make a purchase.

    Engaging is Always Advantageous – Besides expanding the new league of customers, you do not want to let loose your existing customers. There is a high possibility that your existing customers drive more sales, for which you need to have an improvised communication either on social media platforms or via email or on the popular forum media websites.

    Execute Content Marketing – On the digital platform, whatever you want to say, you have to get it published in the form of written content and pictographs. Content cannot only be published on your websites alone. Publishing the content on high PA/DA websites is instrumental in driving the results. Well, the whole idea here is to jump to innovative online marketing strategies.

    Digital Marketing Techniques for a Profound Strategic Management

    Now that you have an insight into the digital marketing strategies, you need proven and reliable techniques that will give the necessary impetus to your plan for a digital marketing strategy. To begin with, your management strategy should always be focused on the customer. And why not! Customer is always at the center of everything you do for business. The first point here is to look at customer segmentation and geo-targeting. Next comes the implementation of the customer acquisition strategy. You need to acquire those customers who are relevant in the context of your business. Once it is done, there is a conversion strategy already waiting. Customer acquisition is only fruitful when they are converted and not otherwise.

    And what if your customers just COME IN and GO! Your business seems like it is going nowhere. This is the opportune time for you need to plan a very stringent customer retention strategy. The loop is complete. However, there is much more that needs to be added to your digital marketing technique, and a clear reference goes out for developing an insightful inbound marketing strategy.

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    Create business revenue models, develop the marketing mixture and come up with a strong idea of the online value proposition.

    When everything is implemented, you have done your part, and results could be seen on screen as well as in your business outputs. Profits are going to soar!

    Digital marketing Strategy: Planning the Structure

    Admin

    6ixwebsoft Elle, officially designated to keep an eye on everything happens under the name of 6ixwebsoft Technology. Professionally trained to handle everything from a detailed analysis of the reports to adding new digital marketing services to updating the existing services at 6ixwebsoft Technology.

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    SEO Techniquesn today’s rapidly shifting world, SEO techniques are swiftly changing. If you are trying hard to drive a result with static SEO techniques then it is hard to achieve the desired ranking. Hacks that could have won you a front-page result in 2019 are mentioned in this blog.

    With often changes in Google algorithms, SEO techniques that have won you a front-page result will not be the same anymore in 2019. If you are still using those so-called hacks to land your site in a top-ranking then you will not only put the ranking of your site at the risk but also subject to Google Penalty.

    To stay at the top of the ball of SEO, it is vital to keep updating yourself with the latest SEO techniques and improve the ranking of your website quickly.

    In this post, we have round-up top SEO techniques to help you skyrocket your rankings and boost your number of monthly visitors from organic search. However, before you dive into the details on improving your web page ranking, take out some time to check your current page ranking on search engine results. Look for reliable keyword rank checker to determine your page ranking based on keyword searches.

    No doubt your goal as an SEO expert is to make your website reach the top of the search engine results. A higher ranking of your website means more organic traffic. Try these practical SEO techniques that can help you drive the best results for your website!

    Optimize Your User’s Voice

    Google isn’t an advertising company. They are a big data company where every tool, platform, and the device has been purposefully designed to get the data from users and use it to build a stronger search engine.

    To drive more traffic to your site, you need to focus on what your target customers want. When you understand what they want, you can develop content that attracts them in.

    So how do you get feedback from your ideal customer if you are just starting and don’t have any real customers to ask?

    Here are the ways to get user’s feedback:

    Use Social Media Platforms Like Quora
    See your most popular pages in Google Analytics
    See what posts get the most shares
    Listen to visitor’s comments on your blog posts

    Optimize Your Landing Pages

    There is no surprise in this fact that a well-designed landing page can improve your lead generation and sales. The better and appealing your landing pages are, the more gateways you open up for incoming search traffic.

    A landing page is what creates a strong relationship with the users, so make sure it is appealing and attract more traffic to your site. The basic characteristics of a good landing page are:

    No Navigation as you want users to stay on the page.
    It should have creative, informative and useful content.
    A call to action is important. Make sure it is so influencing that users will sign up for the product, services or download a lead magnet or another type of action.
    Use long-tail keywords naturally throughout your content to avoid getting penalized for keyword stuffing.
    Design is king. If your content is good but your design sucks, you will most likely fail.

    Have a Responsive Website

    While everything is just a tap away on android, it becomes more important than ever to make sure your website looks good and performs well on mobile devices.

    In 2016, Google introduced an update to its search algorithm that significantly boosts the organic search result rankings to websites that are mobile-friendly or responsive.

    While talking about eCommerce, the numbers are even more surprising. It has been observed that 45% of all eCommerce sales are completely depending on mobile devices.

    To make sure your site is mobile-friendly, make sure to check it on your mobile phone and watch out its page loading time. It should load in less than a second. Enter your website URL and Click the run test to check the performance of your responsive site.

    Use Appealing Infographics to Increase Your Traffic

    Quality Infographics can increase your website traffic and boost up your business growth 200%. Usually, most people don’t pay attention to the content that has been used in the graphics. Instead, they focus on the graphics, so good design is important but you need quality facts to back it up.

    Why do search users and consumers prefer infographics? It is because the human brain processes visual data thousands of times faster than plain text and they are easier to recall.

    Post Valuable Content On Social Media

    If your blog is new, it can be difficult to rank well in Google search results for high volume keywords because your DA and PA are still very low. The best way to drive traffic to your site is to use social media platforms to gain the credibility of your content.

    The higher your PA number means its more likely to rank well. The key factors that contribute to improving the ranking of your PA are the content length, links, keywords, readability and more.

    However, not all social media platforms are created equal when it comes to building authority and traffic. Best platforms that you can use to promote your content are Slideshare, Blogger, Quora and so on. These sites allow you to improve your search rankings and build the following rank in a short period.

    Conclusion

    SEO success is all about using and giving the useful content to the targeted audience. However, remember that human being on the other side of the screen and write for what they want to read. Focus on the user intent and try out these proven SEO techniques that can drive your best SEO results.

    If you are not sure where you need to start and what things will work best for you, then it is best to turn to 6ixWebSoft Technology that can easily help you achieve the best ranking on search engines. The team of 6ixWebSoft understands your business goals and integrates the best technologies to ensure your proven results.

    5 Ways to Increase the Organic Traffic To Your Website With Effective SEO Techniques

    Admin

    6ixwebsoft Elle, officially designated to keep an eye on everything happens under the name of 6ixwebsoft Technology. Professionally trained to handle everything from a detailed analysis of the reports to adding new digital marketing services to updating the existing services at 6ixwebsoft Technology.

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    Have you owned a website that is powered by WordPress? Is it secure? Have you ever used any tools to measure the security of your WordPress Website? Don’t worry! If you are still worried about the security of your website, then consider this blog to know how to prevent a WordPress Hack.

    WordPress sites are drastically lacking when it comes to security and are often increasing the risk of a WordPress hack. Be it due to insufficient security expertise of the developer or the use of many plugins available.

    While it is true that more than 30% of the total websites on the internet are powered by WordPress but 1 in 5 sites on the internet are popular targets for both experienced hackers and script-kiddies alike. On one side, WordPress is the most popular CMS among the developer’s community, whereas, on the other hand, it is a popular target for malware. The versatility and flexible features of this CMS make it a popular choice among developers but at the same time, you need to take out some time to understand the basic security issues or malpractices that are commonly present in thousands of WordPress sites and can help prevent a WordPress websites from hacking.

    Common Security Threats and a Perfect Solution For Hacking

    Using Weak Passwords

    Using a weak password is one of the most significant security vulnerabilities that can put your site at great risk. A weak password plus the default admin username is all your hacker wants to hijack your site.

    The best way to avoid unnecessary hacking is to keep your passwords strong and unique. Keep in mind that every extra character of a password considerably reduces the possibility of getting it cracked. Make sure the password of your admin must be strong and contain numerous types of characters, symbols or numbers. It must be explicit to your WordPress website and not used anywhere else to minimize the risk of hacking.

    Using Free Hosting Services

    Website security begins with a secure hosting provider. Choosing the right choice of hosting plan is important to build a secure online presence. A secure web host will not only have industry-proven security processes in place but also ensure you complete back-up in case something goes wrong with your website. Almost every provider has an effective disaster recovery strategy to avoid your website suffers an incident.

    4 Popular Choice of Web Hosting Solutions To Host a WordPress Website:

    Shared Hosting: A single server has been shared among multiple user accounts. And if the single account gets hacked, the entire server gets compromised. Generally shared servers are not protected as there are just too many loopholes.

    Dedicated Hosting: You own the server and only your website is hosted on the server. Since you own the server, the security of the server is limited to your expertise and ensure cybersecurity.

    VPS Hosting: You get a dedicated portion of a server. It is similar to a dedicated server and you are the one who is responsible for its security.

    Cloud Hosting: In a cloud hosting solution, you own a portion of a network of connected servers. Cloud hosting solutions are secure by definition but as a dedicated server, you have to dedicate a lot of effort and time to security.

    Using Unauthentic Sources

    One of the most common ways that hackers use to exploit your WordPress Website is through insecure or outdated codes. To keep the hackers at bay, you should install plugins and themes from trustworthy sources such as from the WordPress.org.

    Choose and install reliable plugins to safeguard your website from various attacks. Moreover, avoid the use of free versions of WordPress themes and plugins.

    SQL Injections

    SQL injections occur when hackers get access to your WordPress MySQL database. Through various SQL injections, hackers create a new admin-level user account or may insert new data into the database, including links to malicious websites to cause damage to your site. The most common protective measures against SQL injections usually involve controlling and getting user-input channels as these are the main platform for SQL injection attacks.

    Unlimited Access to Login

    WordPress never restricts how many times a visitor can try out usernames and passwords. The visitor can try to log in multiple times. This is the reason behind many unintentional user-caused WordPress security issues.

    To prevent this practice, add an extra layer of protection to the WordPress websites. Make sure the site admins should install a limit login attempts plugin that prevents hackers from exploiting this issue and mount a brute force login attack on your site.

    To extend the security of your WordPress website, use the two-factor authentication process. Two-factor authentication(2FA) is an industry-standard security practice that uses two-layer credentials to minimize the chance of hacking.

    Conclusion

    WordPress security tips to ensure an effective and secure website but many people forget that protecting a website is an ongoing process. Your WordPress needs continuous attention in the face of new tools and tricks emerging in cyberspace.

    However, if you are new to WordPress, I would strongly suggest you hire WordPress developers that use a security audit plugin which strengthens the WordPress environment against security threats.

    5 Common WordPress Security Threats and How To Fix Them Like a Pro?

    Admin

    6ixwebsoft Elle, officially designated to keep an eye on everything happens under the name of 6ixwebsoft Technology. Professionally trained to handle everything from a detailed analysis of the reports to adding new digital marketing services to updating the existing services at 6ixwebsoft Technology.

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    Have you been tired of investing in poorly performing PPC campaigns? Know what does 2019 is holding for PPC marketers and stay ahead of the crowd by focusing on your online advertising…

    Pay-Per-Click is one of the most rewarding marketing techniques that help you drive instant deals and boost traffic for your business. However, what if your campaigns are not performing well?

    Last year, it was a big year for PPC trends and marketing. There are various changes have been noticed in PPC advertising. Google rebranded Adwords as “Google Ads”, updated its interface and added several new campaign types and targeting options to help you make the most out of your campaign. From releasing a range of new features including LinkedIn profile targeting to change the advertising look, it was a big year for PPC.

    However, all that’s in the past! What’s new 2019 brings for PPC Marketer is the biggest question here…

    With lots of changes in PPC marketing, this would be another big year for the marketers. This year’s major focus of PPC campaigns would be on two key areas including Audience and Automation. However, that’s just the beginning.

    Let’s get into the deep and reveal the biggest trends that you need to follow while investing in PPC campaigns according to 2019 PPC trends…

    Focus Audience, Not Keywords

    Now the time has gone when marketers design keyword-driven PPC campaigns to promote any brand via search engines. However, if you are still believing in the same strategy, then juggle the best strategies to capitalize on this parameter as this era is almost coming to an end in 2019.

    With the latest amendments in PPC 2019 trends, the use of Keywords is completely replaced by adopting the audience targeting strategies for the ads. The key to success in 2019 is to create a detailed strategy of the various audience types and audience lists and how you can layer them to shape your paid search strategy. Keywords will remain important, but the audience targeting on the search network is equally important in 2019 for securing high performance. Make sure you include every aspect while targeting the audience to reap the best benefit of your campaign.

    Automation Vs Human Intelligence

    Google reveals that its search ads should be “user-friendly ads” that works for everyone. They believe automation is a powerful way to improve the performance of your campaigns. Google has invested heavily in building out its automation options and the results are simply extraordinary. To make the most out of the PPC Automation, your campaigns need to be set up to help the algorithms that work in the favor. In short, effectively implementing and accurate conversion tracking, writing great ad copy and find your ideal audience and keywords is a great way to improve the performance of your ads.

    Automation is the smart trick, that PPC automation can be a huge opportunity for your business in 2019. It can enhance the performance of your paid ads and save you from countless hours of mind-numbing work, enabling you to focus your efforts on more important human tasks including writing copy and building landing pages.

    Text Ads are No Longer So Impressive

    It is completely understood that brand awareness is a vital aspect of any successful online marketing, but the way PPC marketers are promoting your brand has completely changed in 2019. More campaigns are now designed in a video format to reach the targeted audience. The aesthetic appeal and low costs involved in video making make it a common choice of PPC marketers.

    One of the main media channels is YouTube to start video advertising. With several shooting and editing tools, it’s never been easier to create an ad, but video campaigns can increase the visibility and increase the value of your ads.

    Think About Remarketing Strategy

    Remarketing is an important part of the digital marketing strategy for years, but consumers are now better to understand what all these ads are about and how they work. To make the most of your remarking in 2019, you need to rethink how you approach remarketing.

    While many businesses assume that the percentage of web traffic exists your site without converting might convert into a potential buyer if you present the same content again and encourage them to make a purchase.

    Well, this might be helpful if everyone who clicked is interested in buying products right now…

    If the truth is told, only 6- 7% of the people who visit your site are ready to buy at that moment. However, what about the remaining crowd that interested to click but not ready to buy? Can remarketing help you with them or help you convert them into a purchase?

    You can also read: 7 Tips To Optimize Your Landing Page For Higher Conversions

    The answer is of course yes…But with 2019 PPC trends, it won’t work to ads with the goals get to “Buy now” or “Convert Now”. Instead, you need to design ads that can easily convince people and encourage them to take action. If done properly, remarketing in 2019 drives you more results with the audience-based marketing approach.

    Keep an Eye Out For Latest PPC Features

    With 2019 PPC trends, you can expect a lot of new features and tools from every PPC marketing platform. This will present real opportunities for marketers who are ready to reap the best benefits of PPC campaigns.

    This is especially true if you are a local advertiser. In fact, from the last few years, Google is already hinting and giving clues of various new features for the local advertisers, so keep your eye stick peeled to the latest PPC trends.

    Conclusion

    There are massive features and tools 2019 will offer to the savvy advertisers to lift their brand. If you are not sure how to implement or take advantage of these PPC trends, or how will they affect your online marketing efforts? Then 6ixWebSoft Technology is one of the award-winning companies in India that can easily get your desired results. They’ll incorporate all the latest trends to manage your ad spends and decrease your cost per conversion.

    5 Most Important PPC Trends That You Need to Follow In 2019

    Admin

    6ixwebsoft Elle, officially designated to keep an eye on everything happens under the name of 6ixwebsoft Technology. Professionally trained to handle everything from a detailed analysis of the reports to adding new digital marketing services to updating the existing services at 6ixwebsoft Technology.

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    Wondering whether AMP is worth to invest in to improve the ranking of your site? Well, long back Google announces the algorithms specifically designed by keeping in mind to improve your performance on search engine result pages- that is AMP.

    With this additional feature to the optimization tool, your web pages could load four times faster than the previous speed and ultimately enhance the user’s experience. If you are not familiar with Accelerated Mobile Pages(AMP), then dive into this blog post and examples showing results different companies had with AMP.

    Accelerated Mobile Pages(AMP) is an open-source project specially designed to allow your responsive sites to render nearly instantly on mobile devices including smartphones, laptops and tablets and so on. It is designed to enable the publisher to load their website content more quickly on mobile devices. AMP is the smartest technique to get rid of the slow lagging problem that users with old tired desktops have.

    In this fast-paced era, the digital market works better with mobile devices and drastically affect your website’s SEO. While search engine optimization refers to the strategy through which customer traffic is maximized to a specific site to online visibility, though Google AMP has been proven to have several positive effects on SEO. The most common reason would be because of the “Quick connotation that AMP is associated with it”. The label comes with Google AMP- “Accelerated Mobile Speed” indicated that the search engine being used is timely and efficient, thus acting as a potential ranking factor for SEO.

    Let’s understand how Google AMP and SEO function and how it can benefit your company and its online customers…

    Importance of Google AMP in Your Business Performance

    If your customers are tired to load a webpage on a mobile phone that takes an obscene amount of time, then Google AMP is for you. For Users, there’s nothing more frustrating than browsing a website that takes a long time to load the page. They don’t wait, rather quickly move on to your competitor.

    Most unhappy internet users are not content with the average loading speed of the site even when they have an excellent internet connection. The best way to fix the solution is to optimize your site and standardize your mobile version of the site with AMP.

    How Does Google AMP Affect Search Ranking?

    While managing your business online, speed is a currency for the most successful businesses. For instance, as India’s largest online shopping portal, Amazon believes that the faster you deliver what people want, the more people will buy from you. And the same goes for website content. If you click on the link, the site doesn’t open in average load time of 3 seconds, you are likely to leave the site and never wanted to return.

    You can also read: Google’s AMP for Email Everything You Need to Know About It

    While over the years, 80% of internet users have started accessing the sites from their smartphones, this means that the web is now much more revolves around the cell phone than ever before. And with the introduction of Google AMP, the world is ready to reap the benefits of quick loading times.

    While Google does not says that all websites should have AMP pages, but you can enhance the ranking with the quicker page load times.

    A recent study reveals that even a 1 Second delay in mobile browser load time can badly harm your search engine ranking and performance of your business. It can lower conversion rates by 3%, bringing down page views by 9% and boost the bounce rate by 7%. Google’s ranking algorithm is highly cognizant of this fact and knows that engagement and speed are ineradicably linked.

    To get the good search results, it is important to integrate AMP coding to your site to alter your user’s experience. It will not only boost up web loading speed but also made it easier for users to access the page more confidently. If you are noticing a heavy bounce rate on your site, that means it is an alarming time especially when your web page takes 8 seconds to fully load.

    An ideal page loads in less than half a second when Google’s Accelerated Mobile Page is enabled, instead of taking the 3 seconds to load your page. A vast majority of publishers are opting for Google services as it gives them an easier platform to promote their business across the internet without having to use an app.

    Conclusion

    Always remember that faster loading web pages lead to more page views which ultimately results in more customers viewing your services. But you can keep your worries aside, as SixWebSoft Technology, a certified web development company can provide you all the solutions to make AMP optimized content on your website that is more authentic and compelling.

    What Is Google AMP and How It Will Affect Your SEO?

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    6ixwebsoft Elle, officially designated to keep an eye on everything happens under the name of 6ixwebsoft Technology. Professionally trained to handle everything from a detailed analysis of the reports to adding new digital marketing services to updating the existing services at 6ixwebsoft Technology.

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    Creating a landing page is quite an easy task but what if it’s not working for you? Surely, you want things to look good on the landing page, but there is no use of such pages that fails to bring results. They are not a good landing page at all! The key to success is to optimize your landing page with the right strategies.

    Landing page optimization for inbound marketing campaigns is the process of creating well-designed pages for the targeted audience and optimizing each element of the page to maximize the percentage of visitors that ensure higher conversions. The ultimate goal of optimizing landing pages is to develop better pages that can efficiently engage the targeted audience and help you drive more leads through paid searches.

    If put simply, the landing page optimization can improve your conversion rate, which raises the ROI of your PPC marketing campaigns. There are two benefits of spending your efforts on landing page optimization – more PPC leads and better quality scores. So it is clear that landing page optimization is important to Search Engine Marketing, but that it won’t be easy at all.

    How would you Optimize Your Landing Page to Boost the Conversion?

    Optimize Design and Layout

    Make sure the look and feel of your landing page are appropriate. Your page theme should coordinate with your website design to strengthen your brand. You can personalize the landing page by choosing a relevant color palette and background color. Upload a company logo and carefully select the main display image for your landing page.

    Optimize The Content Of Landing Page

    Energetic copy and language are essential for PPC landing pages. Make sure your ad creative got viewers excited enough to click the PPC ad and keep that momentum going. This doesn’t mean that you have to use aggressively promotional content. Just use uncommon and impressive language to get people tempted about your offer.

    Some visitors will only read headlines, whereas, some prefer to read till the end if they find any relevance between your headlines and body content. So be sure to write strong headlines with clear and concise copy that communicates the unique benefits of your offerings.

    Optimize Images and Videos in Landing Page

    If you have to spend any amount of time online, you must notice how your competitors are emphasizing on the importance of images. The great images can improve your user’s experience and enhance the aesthetic appeal of your website. Even some pictures have the potential to distract visitors and hurt your brand image. So be careful while choosing the images or video content for your PPC landing page.

    Today, a large part of the traffic will belong to video. So don’t miss the opportunity to capture all the traffic. While creating a video, make sure you can repurpose them for your ad landing page. For instance, an explainer video that shows off your product can find a home on your landing page as well as in your blog posts, YouTube or other social media platforms. It is easy to get tons of marketing mileage from a single video.

    Optimize the Size of Landing Page

    While optimizing the PPC landing page, consider the right side of the landing page. The visitors get overwhelmed reading large blocks of text. Instead of choosing your page, they left the site quickly before making a purchase. The ideal copy of the landing page should be under 200 words. Rest, it’s up to you to determine what’s appropriate for your audience, the product you’re selling.

    Optimize your Landing Page Form

    The form of the landing page is the most important element on your landing page. By optimizing your landing page, you can greatly increase your conversion rates. keep these points in mind while customizing the landing page form:

    Choose the right fields: You want to include all the necessary field including custom and standard. Keep in mind that adding more fields gives you more lead information, but may reduce your conversion rates as visitors are less interested in filling the detained form.

    Use Call to Action for your Form: Let your visitors know what they will get when they complete the form. For instance, “Get My Free Guide”.

    You can also read:
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    Optimize the Settings of Landing Page

    There is no use of having an appealing and impressive PPC landing page, until or unless your page doesn’t have correct page settings. Your page should include:

    The right landing page URL
    Analytics code and scripts that enable you to track traffic to your landing page.
    Focus the footer of your landing page and add desired links to your page.

    Good Navigation

    Some experts will advise you to remove all the navigation from your PPC landing page except for the CTA. However, that isn’t the right solution for everyone. The important thing that you need to consider is to use the right strategic navigation.

    7 Tips To Optimize Your Landing Page For Higher Conversions

    Admin

    6ixwebsoft Elle, officially designated to keep an eye on everything happens under the name of 6ixwebsoft Technology. Professionally trained to handle everything from a detailed analysis of the reports to adding new digital marketing services to updating the existing services at 6ixwebsoft Technology.

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    Imagine how frustrating it would be to open your Google Analytics dashboard tomorrow and notice the website traffic is flatline. That’s not so surprising!

    In this fast-paced digital era, while everyone is trying hard to keep themselves ahead from others, it is common to see the often decrease in your website traffic especially when you are not following Google Algorithms. Usually, it happens, when search engine giant slaps your site with a penalty and badly affects the ranking of your site.

    Also read: Google’s AMP for Email: Everything You Need to Know About It

    Everyone is afraid of Google’s penalties. If you are also thinking that Google Penalties only happen when Google comes up with the new algorithms, then you are wrong. There are a lot of sites facing Google penalties even though there is no major change in the algorithm. You know why? Most sites are following spammy practices like buying links, using duplicate content, scraping content, stuffing too many keywords and so on.

    No matter, what’s your business nature and what type of website you have, there is always a scope of being penalized when Google updates its algorithm. Even, we all have heard about the stories that how a recognized website has dropped in traffic due to simple SEO updates. Well, it’s the worst nightmare of every website’s owner. Your all hard work put into a website can be easily accounted for nothing if you have not taken the Google rules seriously.

    There are many reasons why your website is performing terribly low or not showing the results. Don’t worry, you can easily protect your site even from the Google SEO updates and penalties.

    Here are the ways to safeguard your website from Google SEO Updates:

    Never Use Poor Quality or Duplicate Content

    Google hates such websites that have poor or thin content. Your website content will be marked as low-quality content if you are using automatically generated content, thin affiliate pages, doorway pages, copying content from other resources, using a content spinner or post-low-quality guest post. You may need to bear heavy penalties in terms of traffic that the website could have generated, organically.

    Generally speaking, never attempt to copy content at all, otherwise, you will be easily subject to penalized. If you are using any content source, then make sure you reference the source in the article, so Google and other search engines know that you recognize that some of the content is not unique.

    Don’t Buy or Sell Links

    While it is always an easy and simple way to buy links from other websites targeting your website or vice versa, but it can drastically affect the ranking of your website the moment Google comes up with the updates. Google works on smart strategies pretty much aware of what is a genuine link and which one is purchased link.

    Secondly buying or selling links does not add any value to your content, because they are typically unrelated and not even gain many clicks.

    Fight Negative SEO

    Your competitors can hurt your SEO efforts and can even get you penalized by Google by doing negative SEO on your site. The most common practice of negative SEO is to link a lot of spammy sites to you. And if Google finds a spammy site linking to you, it might think of your site is also a low-quality or poor performing site. This will not only affect your website ranking but also increase the risk of penalties.

    So if you notice any spammy sites linking to you, it is an alarming time to disavow those links now. Create a simple text file will all the spammy incoming links and then upload it using the Google disavow links tool page.

    Watch Guest Blogging on your Website and Others

    Guest posting is a popular practice among SEO experts for the do-follow internal linking purpose but the problem is as same as with buying and selling the links. If you want to protect your site from Google penalties, then limit guest blogging. The unrelated guest posts can harm your website ranking and drag down instead providing any aid to your website.

    Watch Your Site From Hacking

    Your site can also face a Google penalty if it got hacked. While the only moto of hacking your site is to stuff your website with lots of spammy backlinks that ultimately triggered the Google penalty. This will drop your website traffic and a site got completely wiped out of Google’s index. Getting hacked is the worst reason for facing google penalties as it is truly not your fault. The best solution is to protect your site to avoid such Google Fines.

    Final Words

    Facing the Google penalities is always scary, but you can’t live with the fear of this costly penalties when Google comes up with the latest algorithms. Build your website with honest practices and you definitely receive a good result. You can easily decrease the chance of getting penalized by simply keeping these points in mind.

    You can hire a reputed digital marketing company that can easily reevaluate your site and keep these common issues at the bay. With every Google update, they will assure that your site will remain safe and avoid drops in website traffic.

    Potential Ways to Safeguard Your Website From The Google SEO Penalties

    Admin

    6ixwebsoft Elle, officially designated to keep an eye on everything happens under the name of 6ixwebsoft Technology. Professionally trained to handle everything from a detailed analysis of the reports to adding new digital marketing services to updating the existing services at 6ixwebsoft Technology.

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    Selling your business product and service online is seriously a tangible task for business owners. The only single way to survive in competitive eCommerce space is to have a strong online presence. With the perfect functional website, you can not only compete with local and regional brands but also conquer the international market.

    So, let’s learn what important things you need to focus while designing an eCommerce website.

    Everyday a consumer’s experience with the marketplace becomes more mobile, social and visual, which helps to improve the process for the customer. However, at the same time, the latest developments in eCommerce also increase the complexity of the process for business owners trying to keep their website up-to-date as per the latest Google rules. While there are many features that businesses can incorporate in an eCommerce website, but it is important to focus your efforts, in the beginning, to ensure you can scale your business online that can integrate more features in the future.

    This guide is useful to everyone who wants to learn how to build a web design that can convert. No matter whether you are a brick and mortar retailer planning to expand the business or a company that operates only through the internet, you need to keep in mind all these tips to make it run efficiently.

    Pick Best Website Framework for your E-Store

    Start your eCommerce website building by choosing the right framework. While some of the most popular CMS are Shopify, WordPress, PrestaShop, Drupal, Joomla and so on, that help you develop an effective site but choosing the best one can be a challenging task here. All these Content Management Systems have different pros and cons to offer. The ultimate choice of the framework solely depends on your business goals and the type of features you want.

    If you are new to eCommerce, you probably find Shopify to be the easiest solution. On the other hand, WordPress has a streamlined interface, hundreds of attractive website themes, other useful plugins, and an excellent support community.

    Choose the Hosting Plan

    Selecting the right choice of hosting plan for your website is an important step…So take your time to take this step and make sure you understand how does it work.

    When it comes to choosing the hosting plan, it is worth to get started with free hosting plans with minor annual maintenance fees. However, when your business starts growing or expanding, you need a dedicated service to avoid the bounce rate.

    There are a number of hosting panels available that you can select to go live such as HostGator, Godaddy and so on. With so many choices to choose from, it is advised to go with the hosting provider that has been specialized hosting in eCommerce sites to ensure the smooth functioning of your website.

    Also read: Everything you need to know about eCommerce website design and development

    Choose the Domain Name

    Don’t rush to go live! While there are millions of websites exist on the internet, a domain name is the only thing that makes your website visible to others. While choosing the domain name, here are certain points that you need to keep in mind.

    ●Keep your domain name simple that is easy to remember and spell. Complex site names are difficult to locate and may increase the chance to lose leads.
    ●Choose a unique and memorable domain name for your site. This will help visitors to revisit your site again and again without guessing your domain name.
    ●For eCommerce, it’s better to choose the domain name that describes your niche and tell customers, what your site is all about.
    ●You can prepare a list of competitive eCommerce sites for reference and pick the best name for your domain.

    Test Everything Before A Launch

    Before, during and after the launch of your eCommerce store, you should invest some time in testing and analytics. Think like the customers and figure out what’s missing and how it can be resolved quickly. Include detailed testing to avoid putting your site at great risk.

    Create Impressive Web Design

    The first thing that attracts the attention of visitors is your website design. No matter, what size of business you are, what services and products you are offering- if you have a boring website design, the visibility of your online business will be doomed.

    The visual appearance of your eCommerce can greatly affect your business as this is the first thing that buyers observe about your brand. To create an engaging web design, you can hire a professional web design agency that can better understand your business goals and able to cater to the services accordingly.

    Offer 24*7 Customer Support

    Your customers always want to know whether they will have good support after they make a purchase from you. Your guaranteed 24/7 online support after the purchase and consulting before a purchase can easily turn your potential buyers into loyal returning customers. The latest yet helpful type of support that most eCommerce sites are providing these days is a “Live-Chat” feature that works 24*7 alongside email queries and telephonic support.

    Integrate Secure Payment Option

    Use easy, simple and reliable payment gateways. Online stores can’t exist without payments, therefore, provide a wide variety of payment options so a customer can easily make a purchase without having any second thought in his mind. Also, you can allow customers to create an account without bombarding lots of questions on your customers. Make your customers feel secure and safe and only ask for necessary questions to ensure a seamless purchase.

    Promote Your Brand On Social Media

    When it comes to promoting your eCommerce business, reap the best benefit of social media platforms including Facebook, Twitter, Instagram and so on. Promoting your business on social media platforms has not only become the latest trend in the market but also considered as a powerful way to connect with lots of potential customers in a creative, fun way. Further, you can use tools like Google Analytics to track your progress and marketing efforts on various platforms.

    Develop a Responsive Site

    While everything is just a tap away on your Android, Smartphones or iOS, it becomes important to have a mobile compress site. With the increasing traffic on mobile sites, it’s time to conquer the large section of users by simply developing a mobile-friendly site.

    Optimize Your Website

    The key to generating heavy traffic on your site is to get your website optimized by professionals. Using SEO keywords into your meta description, product titles and your site, you can easily increase the chance to rank on top searches. And the increased visibility will quickly turn into more conversions and sales.

    Building a successful eCommerce site is not rocket science. It all requires the right developing and marketing tools and strategies that build a platform to help you reach your targeted market. If you incorporate all the essential points, you can easily build a successful online store and get a higher conversion for your business.

    If you find these points too complicated to follow, you can look for the best web site designing company that can easily help you accomplish your business goals and provide a user-friendly website for your business.

    10 Best Practices To Make Your eCommerce Website Running Smoothly

    Admin

    6ixwebsoft Elle, officially designated to keep an eye on everything happens under the name of 6ixwebsoft Technology. Professionally trained to handle everything from a detailed analysis of the reports to adding new digital marketing services to updating the existing services at 6ixwebsoft Technology.

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    5 Ways To Measure That Your Social Media Campaigns are Paying Off

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    There is no denying this fact that social media campaigns have become the biggest marketing tool for businesses to create brand awareness. With the rapidly increasing popularity of social media marketing, many businesses are engaged in investing a hefty amount in these campaigns with the hope to enhance conversion rate. However, have you ever notice whether these campaigns paying off your efforts or just putting your investment at the risk? Measuring the success of various campaigns is a core aspect of a marketer’s job. It is important to evaluate, how your marketing efforts are contributing to the business’s bottom line.

    While it’s pretty common to know that the majority of online businesses are conducting their social media marketing completely in the dark. Investing in social media campaigns with no clues as to how social media contributes to the success of their business is a great risk. If the truth is told, it’s not entirely their fault, measuring ROI on social media campaigns is a challenging task.

    Why Does Measuring ROI on Social Marketing be Troublesome?

    Some say that measuring the ROI of social media is just impossible! Like traditional billboard advertising, some businesses throw up their social media campaigns and hope for the leads. Trusting that something good will come from their marketing campaigns is good, but it is important to measure whether they are driving any profit to your business or not.

    Tracking and measuring the success of social media campaigns is not as difficult as it may sound. Many companies marketers try to measure social media success through the social channel and determine the metrics including “Likes” and “Comments”. However, business is primarily concerned with website visits, emails, calls, sales and the number of subscribers.

    That’s not all! While measuring ROI with social media, it’s important to incorporate other advertising channels as well. If you are using PPC advertising, try accessing social media in terms of cost-per-impression. If you are focusing on lead generation, then try measuring in terms of cost-per-acquisition, and so on. This adds credibility to your efforts and makes it easier to compare social media marketing with other forms of online marketing.

    Also read: Why Does Social Media Marketing is Important for Any Business?

    What are the Best Ways to Measure Your Social Media Efforts?

    Measuring the performance of your social media campaigns is never impossible. You just need to know about the right tactics to uncover the real conversions and quantify efforts. Here’s the key to determine real ROI from Social Media Marketing:

    1. Have a Clear Objectives

    Creating brand awareness through social media (sharing, liking or followers, etc.) is important but not always.

    Many businesses believe that their social strategy is connected to business outcomes. So to show value, you need to set social media objectives that are further aligned with business and departmental goals. Your social media objectives should be based on business conversions, brand awareness or perception, Customer experience, security and risk mitigation.

    2. Set Your Business Goals

    Know what exactly you want to drive from your social media campaigns. Experts recommend using the S.M.A.R.T framework to define your business goal. Each goal must be specif, measurable, attainable, relevant and timely.

    For example:

    Brand Awareness

    What it is: Increase awareness of your new product before it launches and takes attention away from your competitors.
    How and when to do: Boost your social share voice by 10 percent quarterly.

    3. Examine the Right Performance Metrics

    To track the performance of your campaigns, you need social media metrics to determine whether you are achieving your marketing objectives and meeting goals. The so-called “Vanity” metrics can help you evaluate the overall health of your social presence and allow you to measure yourself against competitors.

    Other metrics you could track to prove ROI including audience reach, audience engagement, site traffic, leads generated, sign-ups and conversions.

    4. Know-How Much You Are Spending on Social Media

    Before blindly investing in social media, it is worth to determine the scope of your investment and know whether you’re getting a good return. Majorly there are three things that you need to measure your return against Social Media:

    Cost of Tools and Performance: While most tools are free to use but do you pay for a premium version to access the additional features of the social media platform. If yes, then, it is worth to evaluate whether it is justified to invest that much amount in premium versions or not.

    Fairly Allocation of the Budget: The easiest things to track is the cost of each ad. While all the cost has been recorded in the platform’s dashboard, though, you can easily manage each campaign and measure ROI from a single platform.

    Content Creation: From meetings to creating and promoting content, to running ads- include the cost of every minute that your team is spending on social media. Calculate how much time your business spends on social media every month or year to know whether they are paying off your efforts or not.

    5. Use Social Media ROI Tools

    To evaluate the ROI on your social media, it is worth to know about the right tools that drive you right results:

    Social ROI Calculator: It is a free tool that helps you calculate your return. From knowing total facebook visits from campaign, landing page conversion rate to close rate, you can evaluate everything.

    Google Analytics: Track website traffic, conversions and sign-ups from social media campaigns with this tool.

    Facebook Pixel: It is a piece of code for your website that allows you to track conversions from Facebook ads including everything from leads to sales.

    5 Ways To Measure That Your Social Media Campaigns are Paying Off

    Admin

    6ixwebsoft Elle, officially designated to keep an eye on everything happens under the name of 6ixwebsoft Technology. Professionally trained to handle everything from a detailed analysis of the reports to adding new digital marketing services to updating the existing services at 6ixwebsoft Technology.

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    5 Ways to Optimize Your Facebook Ads to Achieve Your Business Goals

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    Have you been pissed off with low performing Facebook Ads Campaign? We understand your pain of running plenty of paid campaigns that perform terribly.

    If you have been wondering how to run an effective campaign that will generate more leads and sales, then you have come across the right place. This Blog has covered everything to help you optimize your Facebook campaigns to enhance your conversion rate.

    Over the past few years, Facebook has become one of the best places to locate qualified leads. All thanks to millions, trillions of users actively using this platform and targeting features. But as like with other marketing campaigns, how well your Facebook campaigns perform, will totally depend on what strategy you choose to market your business.

    So before dig deep in leading the Facebook Campaign optimization technique, let’s talk a bit about the overall strategy of how do Facebook ads work? Do they follow the same technique as other marketing platforms or you need to adopt some unique tactics to drive results with Facebook Ads.

    Here’s why Your Facebook Ads are not working?

    Well, there is a common misconception among various people that Facebook advertising works just like any other kind of advertising. You have a product or services, made a Facebook ad, post it and you make sales. This is not the way Facebook ads work! It is highly popular and actively used the social platform, first. So when the potential customer is online, they first look for funny videos, chatting, or sharing a status update about anything. The only least thing that they do is looking for Facebook ads. And if they happen to see the one- that is too sales or promotional, they probably ignore it right away.

    Don’t worry! The game is not over yet! All you need is to be more intentional about your ads and what you’re offering and you need to know how to optimize your ad to drive leads. This blog will tell you exactly how to do that!

    Also readGoogle Adwords VS Facebook Ads: Which One Works Best For Your Business?

    Determine Your Marketing Goal

    Facebook ads can be fun and exciting but if your marketing campaign is not clear, your ad will quickly turn into a frustrating experience. Determine whether you want to enhance sales, leads or web traffic or clicks.

    Some brands conduct ads for creating awareness of the new product range, but there is no call to action. They just want people to remember their brand. Usually, this type of ads is beneficial for reputed brands who have already achieved a strong foothold in the market like Adidas, Colgate, Reebok, etc. However, if you are a small business, an ad like this is a waste of money.

    Test Your Ads

    To be truly effective with your ads, it is vital to test your Facebook ads. If your ads aren’t performing well, you probably need more data. However, the problem is, Facebook is not a great platform for testing. The interface has been designed in a way that if you run a lot of ads at once, the interface just gets too complex.

    Instead of draining your time in testing the Facebook ads one by one, it is worth to seek out the best digital marketing company equipped with all the latest tools and techniques to efficiently run a series of Facebook ad tests.

    Target Your Audience Carefully

    Once you know the object of your marketing campaign, it’s time to decide whom you’re targeting. While Facebook is a wide platform where one forth population of the world stay in touch. Of course, you could just put your ad in front of millions of people as Facebook ad audiences can be enormous.

    Surely it has a large audience potential but keeps in mind that more people, more expensive your campaign is. So make sure you are targeting the right people to enhance your conversion rate.

    Display Your Ad At Right Place

    Detail audience targeting is important but at the same time, it is necessary to choose where to show your ads in the placement section. Experts generally recommend sticking with automatic placements to drive best results. Once you opt for automatic sticking, you can set a budget and schedule it. Then, clicks continue.

    Use Multiple Ad Formats for Designing

    The most creative and fun part about Facebook ads is its design that actually draws the attention of the visitors. While Facebook gives you 8 different formats to use and each brings its strengths.

    Photo Ads:

    You just need to create a simple and single-image ad that can easily influence the audience. You can add your image or use free stock photos along with appealing headlines that convey your message as well.

    Video Ads:

    Video ads are great at quickly capturing the attention of the users. When creating video content, make sure your content is compelling and captivating that can immediately draw in your audience right away. For mobile videos, the phone itself provides you a natural frame but you can also do something with square crops, stacked videos, 3D framing effects and so on.

    Story Ads:

    People love short, simple, and meaningful story ads. And when it comes to story ads, viewers want it all. While they are quick and easy to understand, though, users remain engaged in the content longer and able to seek useful information.

    Conclusion

    Facebook ads are smart techniques to get highly qualified leads for your business at the lowest price and allow you to retarget your interested shoppers to keep them coming back at your store. Just keep in mind the right strategy while investing in Facebook ads.

    Hopefully, this blog will help you understand how to optimize your Facebook ad campaigns and ensure you are investing rightly to enhance business leads.

    5 Ways to Optimize Your Facebook Ads to Achieve Your Business Goals

    Admin Author

    Chris is the Digital Marketing Manager at 6ixwebsoft Technology. With more than 5 years of experience, he associates professionally with the other team members. His guidance is very valuable for the project’s completion. He manages every business prospect with expertise.

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    In this fast-paced life, hundreds or thousands of brands are available for a number of the product range. Every day you see and notice hundreds of brands but probably when you have been asked to name the few, you do so quite quickly and quote the few popular names. This is because you don’t only know these brands but also some specific associations are connected with them that always make you recall their name when required. You know which ones are considered the most reliable, affordable or high-quality brands for different product categories.

    Having a solid, trusted brand reputation is important for your company to thrive. If your targeted audience doesn’t know and trust your brand name, how will you enhance your customer base and sales? If you want to set a strong foothold in the market, it is important your website is so appealing, functional and have all the information to draw the attention of the users.

    Why Creating Brand Awareness is so Important For Your Business?

    Creating brand awareness doesn’t mean that you need the same level of brand awareness as same as the top brands in the world have, including Coca Cola, Nike or Colgate. Raise your profile above that of your competitors. More you will raise your profile, the more you’ll be able to draw the attention of the users.

    How Does Website Help you in Creating Brand Awareness?

    Your website is the most important element of your brand awareness strategy but it doesn’t mean that every strategy will happen on your website. Your brand awareness strategy should involve a mix of inbound strategies (content or design to attract more organic traffic) and outbound methods (where you will need to attract the attention of the users).

    Let’s get into deep to understand different ways to grow your business’s brand awareness through an appealing website.

    Post Regular Blog Content

    Many businesses keep their clients updated by educating them through blog posts. While businesses have lots of information to share, though they believe that by sharing it, they can easily influence a visitor and establish themselves in the industry as an expert. The regular content post can build a strong trust level in customers and makes your brand to spring to their mind first when they are in need. The real challenge is, many businesses believe in this strategy but not sure how to execute it. This is what blog post is for and resolving your purpose to update your customers and make a strong image in the customer’s mind.

    Blogs are the perfect opportunity to write long-form content that engages your client longer into the perfect copy of content offering the relevant information to them. This is the common strategy that businesses use to keep themselves in a limelight. In short, your website blogs can do better than SEO techniques, if drafted carefully with a fresh copy of the content.

    Value Proposition

    The value proposition is a promise to deliver value. You must be wondering, how it can be related to business brand awareness. Well, it is highly likely that you are not the only single-brand selling or providing the services separately in the market. There are other brands also targeting the same group of audiance, therefore, make your services appear unique by focusing more on the value of the product and services.

    Value Proposition is the only smart strategy that can add an extra edge to your brand and it can be anything from offering 24 hours customer services to zero return policy to free home delivery! Make sure your value proposition is strong enough to encourage visitors to make a quick decision.

    Also readWhat Is Social Listening and How It Can Boost Your SEO?

    Build a Keyword Strategy

    The professionally developed website always carries out the string keyword strategy to ensure good ranking in the search engines. By consistently showing up in the search results, you prove to online shoppers that you are a trusted player in your industry.

    Of course, you will need to do some keyword searches ahead of time make sure you show up for relevant search terms in SERPs. Find out what terms your customers use to search for specific products and services and then create a content strategy that targets those terms. By doing so, you can easily attract more visitors to your site.

    Run Pay Per Click Ads

    This is the most effective and rewarding campaigns to generate instant leads for your business. Conducting a paid campaign is only possible when you have an appealing and functional website.

    Similar to keyword strategy, when visitors search for keywords related to your brand, services or products, you need to target your advertisement to that place. Even if searchers never click on your ad, having your ads present means they will see your name associated with the information they are looking for.

    Design Appealing Infographics

    A compelling infographic has many benefits and providing information that is easy to grasp. Engage readers through interesting graphics longer. Providing an easy way to share on social media and other platforms.

    In today’s modern era, where visuals have great potential to attract, retain and engage the users for longer, many businesses are using this tool to create brand awareness. To enhance the effectiveness of the image, you can add the brand name and logo to the graphics. Whenever it will be shared far and wide, still do good work for your business.

     Grow Your Brand Awareness and Establish Your Reputation

     Increasing brand awareness is a way for businesses to raise their conversion rate and boost traffic to their site. when you tell your story through an appealing website integrated with all the latest marketing strategies, you have the opportunity to craft a narrative around your company. Your reputation is highly important if you want to keep your foothold in the market longer.

     

    5 Efficient Ways to Use Your Website to Boost Brand Awareness

    Admin

    6ixwebsoft Elle, officially designated to keep an eye on everything happens under the name of 6ixwebsoft Technology. Professionally trained to handle everything from a detailed analysis of the reports to adding new digital marketing services to updating the existing services at 6ixwebsoft Technology.

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    8 Reasons Why India is World’s preferred Place for Outsourcing Web Designing Services?

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    Outsourcing your web development needs indeed is one of the most important decisions that any company makes. However, to stay ahead of the competition, control cost, increase quality, reduce time-to-market and offer innovative solutions, your company should consider outsourcing. You can easily get all of the above benefits by outsourcing web designing services in India.

    With often improvements in technology, over the years, India has made a name for itself in the outsourcing market by providing high-end quality IT solutions at the lowest cost. That’s too in case you need to outsource website design projects as they are likely to accomplish the task within a certain time frame. While most Indian companies have an in-house team dedicated to handling each detail of the project, companies preferred to outsource the web development services in India. Above all, the cost-cutting is one of the general reasons why a company decided to outsource their tasks.

    Here are the reasons why India is the most preferred destination to outsource web designing services:

    Highly Skilled Experts

    The prime reason being India is the popular choice for outsourcing is, it is the place where people are qualified professionals and experts at the tasks that they accomplish. You can search for someone who can take responsibility for your task without compromising the quality. By keeping in mind the low-cost budgets, the companies in India have a long term experience in serving quality web development services in abroad. By collaborating with any reputed Indian web development company, you can easily manage your online business with ease.

    24*7 Supports and Assistance

    While you are outsourcing to your outsourcing partner based in a country like India, you will get 24/7 support on your web development projects because it has a different time zone. While outsourcing the web design services in India, you can utilize manpower 24 hours a day. The Indian outsourcing partner can manage everything easily because they are working on your projects that your staff is not so trained to handle or maybe left halfway because of difficulty level.

    Also readCustom Website Or Template Design: What Makes Your Website Look Great?

    Focus On Competition

    While having your outsourcing partner working on your project, you will rest assured that all the latest techniques have been integrated at the lowest cost. This way they save you time and money and allow you to focus on more important or core tasks where you can focus on what your competitors are up to and work on improvising your contributions.

    While handling the task, it is difficult to keep your eyes on everything and have less time to research on what your people are doing and what they need. Therefore, outsourcing companies come into the role and provide an edge to your company.

    Increase Flexibility

    Are you busy managing the business strategies and your staff is out there to enjoy the Christmas holidays and you have an emergency? How will you get the quickest and easiest solution to manage your business problems? By outsourcing a team in India, you can have the team of experts working for your company and regardless of whether it is a holiday or working day, they will accomplish the task within the limited time frame.

    Value for Money

    Any outsourcing marketing company aims to deliver extra value for money. This is why all of the websites designed by professionals are both SEO optimized and mobile-friendly. They help your clients to get their business or website on the top pages of search engines like Google, Yahoo or Bing. They also support them to make the website look professional and great on any device.

    Besides, they also design the business logo to be significant and appealing. They know what exactly you need and have the experienced team to deliver your products to ensure the best ranking on the search engine research pages.

    Stress-Free Mind

    As the outsourcing of website designing and development of the business is managed and maintained by the third party, there is no further need to carry the burden on you. You are free to focus on other important factors of your business. After all, you are the one who is going to decide and take the final call about how your business should be managed.

    Less Paperwork

    When you outsource your web development services, all you need to do is just sign a contract and let the team handle your task. There is no need to think where the currency has been arranging for the latest software and applications. There is no more hiring, training, and firing of the IT staff. There is no insurance paperwork to keep track of. Just sign a contract and put your entire burden on other shoulders.

    Increase Efficiency of Resources

    The outsourced web design company can handle all complexities involved with making your logo a big brand. Outsourcing a web design company take all the responsibility to hire different sort of professionals for your project requirements. You just have to brief them about your business goals and objects, they will go far and beyond to deliver what you want for your needs.

    There are various web designing companies available in India that offers you cutting-edge website development services at the lowest cost. However, sometimes outsourcing it to the potential company seems like a nerve-wracking task for the business owners.

    Hopefully, this blog has explained to you all the benefits of outsourcing web design services in India and how it can add a great edge to your business.

    8 Reasons Why India is World’s preferred Place for Outsourcing Web Designing Services?

    Alex

    Alex is an experienced Web Designer at 6ixwebsoft Technology. He has a great knowledge of multiple designs and layouts for website designing. His professionalism and profound knowledge of web designing make him unrivaled. No web design is impossible for him to create.

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    Whether you are operating an independent hotel in an isolated country or managing the chain of hotels in most popular destinations around the globe, it is important to have an optimized hotel booking website that helps you boost your reservations and ensure more business. However, with the often changes in Google Algorithm, it is difficult to have an optimized website.

    Having a site that performs well and helps you reach your targeted audience in real-time requires integrating all Google rules. If you want to develop a hotel booking site that captures the attention of your target market and drives bookings, then it is best to read this blog and learn how to prepare it for 2019.

    Integrate Google Algorithms to Enhance Functionality of Your Website

    Website is an integral part of your online business, so you need to create each component of your eCommerce site carefully to make the most out of this. Considering the growing number of travelers searching for hotels online and the rapid evolution of search engine functionalities, it won’t be easier to create a site that perfectly fits the latest 2019 Google rules.

    When it comes to developing a hotel booking site, SEO is crucial to the success of any hotel marketing strategy. The site should be updated as often as needed to keep up with the swiftly shifting traveler’s search behaviors and rising trends in the SEO environment.

    However, how you can make sure that the right guests find your hotel booking site on search engines, while hundreds of other property booking sites competing for attention? In this blog post, few most important strategies have been listed below to help you optimize your website for better online visibility, brand credibility and drive better business results.

    Content is King: Keep it Unique and Keyword-Rich

    Google loves to rank those sites higher on search engines that provide relevant yet keyword-driven content. You can’t fool Google, so make sure the pages that relate directly with the specific search queries have a quality yet user-friendly content to drive higher ranking in the search results.

    For example, if your web-page content is all about luxury properties or family accommodations, then your property won’t rank higher for travelers searching for a hostel facility.

    Google evaluates the content quality by measuring how long the user is engaged to your page and how many pages they clicked. The longer the user stays at your site, the more content they look at on different pages. This will turn into richer SEO value and enhance the ranking of your site.

    To attract more traffic to your hotel booking website and to engage them longer, your content needs to answer the specific queries they have. Make sure your descriptions include the type of words that potential visitors used to type in their searches and tag your property pictures with the accommodation type keywords. Google search algorithm just loves fresh, unique and regular content, so just adhere to that!

    Optimize the Images for Search

    Undoubtedly, high-resolution images can easily influence the potential would-be guest to book a hotel at your site. However, what if those images start taking longer load time? Your visitor will quickly jump to another site and more chances to lose your business.

    Usually, Google scans file names on a website to check its relevance. Make sure your image names are using descriptive but simple language. Front example, “Hotel front view”, “Room View”, so on. Secondly, it is important to customize your “alt text” to explain what your image is all about. The right description of the image will also add SEO value.

    Aside from considering the file name, now you have to consider the size of the image. Larger files can slow down the response time and affect google ranking. So for a hotel booking website, the JPEG format is ideal. It offers the best picture quality even when the file size is small.

    Use Internal and External Links To Build Strong Online Presence

    When your page is linked with other forms of content, search engines tend to find your web pages more quickly. A strategic approach to linking can greatly affect the ranking of your site. If done rightly, it drives more traffic to your booking site.

    Internal Linking

    It is used to driving a website visitor from your hotel page to your blog post or vice versa. Secondly, internal links also assist visitors to navigate your site easily by allowing them to click through to a relevant page. Try to build two to five internal links per page to enhance the navigation of your site.

    External Linking

    It is a smart way to connect with other businesses and build a strong online presence on the search engines. This could be simple as a local tourism website will recommend your hotel or your website promotions for an upcoming festival in your area. Make sure you only link to other trustworthy sites, as websites with poor SEO can drag down your position.

    Make Your Site Responsive

    According to Google, now more searches are made on mobile devices than on desktop computers. With the rapidly changing digital scenario, mobile searches will become even more important.  This is why Google predicts that their algorithms will primarily use the responsive site’s content to rank pages.

    A mobile-friendly website can ensure fast minute booking accommodations on your site and provide excellent user-experience to the guests.

    How to Make Your Hotel Booking Website Ready For 2019?

    Admin Author

    Chris is the Digital Marketing Manager at 6ixwebsoft Technology. With more than 5 years of experience, he associates professionally with the other team members. His guidance is very valuable for the project’s completion. He manages every business prospect with expertise.

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