A website can do wonders to your business within a matter of time! The excellent content and well-groomed products are all that attracts your targeted audience. By the use of high-end technology and belief in your abilities, you can transform your consistent customers into your loyal customers with a long-term relationship through offering great services and products. It solely relies on the ways you adapt to manage or optimize your brand and website with the correct evaluation of various metrics. With the advancement in technical aspects, there are many alternatives available to make your website in excellent form with high conversions and retention rates. But, before stepping on any conclusion; there is a need to trace out which particular metrics is reliable for your business to mark an improvement in your brand.
Have a look at the bulletins mentioned below to conceptualize which metric is more valuable and retain great importance for your specific brand. The perfect use of Google Analytic Tool can render you with an endless growth of your business if accessed properly.
- New Users V/S Returning Users
For the accomplishment of a great experience for the new users, it is crucial to isolate the conversion rates from returning visitors or you say “the loyal customers” for your business. Have a deep analysis on the prospect that what is the first thing that a new user has landed on. There is a big difference between the new user and returning user because a returning user is generally aware of the website and knows where exactly he should hit. But things are different in the case of new users. They really don’t have any idea as to where visit first according to their intended purpose. Due to the evaluation of the new user experience, an owner can make alternations in accordance to provide them with a better experience next time.
Audience defines the users or customers who land on the website to accomplish their intended purpose. With the help of this Google Analytical Metric, a website owner can determine about the whereabouts of the audience in the way like from which country, state, city, or area they have managed to visit the website. This helps the website owners to make alternations in their products and services by interpreting the place from where the maximum number of audience is driving towards them. It helps the business to grow in a better way and focus on the places where he can attain maximum audience rather than wasting time on the others.
- Bounce Rate
To ensure a successful business website, it becomes important to decrease the bounce rate of visitors. By bounce rate, it means when a new visitor comes on the website and immediately left it without making any further clicks anywhere on the site. This also shows how less time a visitor has spent on the website with no interactions at all. There can be many reasons behind the increase in bounce rate such as unattractive website design, less user-friendly, irrelevant content, increased loading time, and many more. A real owner is the one who analyzes the situation and makes improvements in the weaker sections of the website to ensure a minimized bounce rate. The higher bounce rates have been observed on the blogs. This happens because a visitor reads his intended part and then left the website.
- Traffic Source/Medium
Through this Google Analytical Metric, one can get an idea of from which search engine the traffic is generating the most. Generally, a website can be visited through various sources and the primary sources include search visitors, direct visitors, and referral visitors.
- Search visitors are those who visit the website by typing their intended search query.
- By the term direct visitors, it is understood that these visitors have reached directly on the website by putting the website URL in the search bar.
- Referral visitors are those who visit the website through a reference link mentioned somewhere on the web pages or some other websites or blogs.
All of these three sources are essential for business development and attain different levels of conversion. From this, you can easily analyze from which search engine source or medium you are gaining the most traffic.
- Behavior Flow
Through the use of this Google Analytical Metric, we can interpret about the most visited page or link on our website. This shows where the visitor has visited first and then gives a search on it according to his purpose. It gives a complete idea about the behavior of the client and provides with a flowchart showing on what particular page he has visited the more number of times and accessed the website accordingly with the next page click.
- Landing pages
By this metric, the website owner gets a clear-cut picture of the pages visited the most by entering the keyword related to their intended research. All the people have different purposes and need to research on the website. However, they visit a particular website as per the needs and requirements of the information. It shows which page has been opened for the most times and which page has been opened for the minimum times. Accordingly, the owner can make the changes according to the domain of interest of the visitors to improve their website experience.
- Exit page
It is not necessary that you only get the bounce rates from the home page only, the exit page also matters a lot. To ensure an increment in the conversions, take a deep analysis on the pages where the visitor has left the website. It will help you in making the changes according to the interest of the users and make it convenient for them when they visit you for the next time. Always make sure that you mobilized the activity limited to only two or three pages only. It should be done so because a visitor usually dislikes the websites that take a lot of time to fill details and buying the final product. This can be a major modification that can be initialized by the website owner to ensure huge profits and more customers.
- Site Speed
The presence of a visitor usually depends on the loading speed of the website. It has been observed that a person likes to reach websites that get easily opened without taking much time or say not more than 5-6 seconds. Faster the loading speed, more the visitors. A website with a fast loading speed remains always the top preference of the clients. Always make sure that your website gets opened within a suitable time limit because it not only irritates the visitor but also bring negative remarks to your website.
- Users Search terms
By the help of this metric, an owner becomes able to know which keywords have been used the most for intended research. According to the reports that come after the analysis provide a great help to the website owner in order to optimize and manage his Search Engine Optimization (SEO) targeting that specific keyword that has been searched the most on the search engines. The website owner can ask his SEO person to work on the same keyword in order to bring more traffic to the website and targeted audience.
By this metric, a website owner could track about the purchases made and forms filled by the visitors. It provides a complete analysis of the website activity and makes a track record of the activity implement by the users from a 1 rupee purchase to thousands and lac rupees purchase.
These above-mentioned top 10 Google Analytics Metrics are the most powerful measures to follow to track the website accomplishment and flaws to be mended. It renders a great assistance to the website owner in order to develop his website in the manner it is liked by the visitors or targeted audience. If you are well-known of the metrics need to be improved, nothing could stop your business from reaching great heights with the support of your endless loyal customers. The optimization and management of the website become easy with the knowledge of these metrics and intended goals can be achieved in a matter of time with 100% success rate. All these metrics are interrelated and largely depends on each other. The moment you implement changes in the one metric, the other get resolved alongside effectively.