Are you one who is all set to go with your digital marketing campaigns? Wait!!! Does your website good enough to support your digital marketing strategy? If you are not sure how it can affect your marketing campaigns and what factors you need to focus on, then you are landed at the right place as this blog has covered everything to explain to you how important your website is for successful digital marketing campaigns.

In this digital era, your business is nothing without a good website. If you are website is not user-friendly, you can never succeed in your digital marketing strategies. Therefore, you need to make sure that your website design is effective and appropriate enough to support your marketing campaigns. According to prospective buyers, your website is the most important element to decide whether you are capable enough to meet their needs or not.

Importance of Website in Successful Digital Marketing Strategy

You may have the most creative digital marketing strategy, but you will never achieve your desired results if your website is poorly designed. The prime aim of every online campaign is to increase the traffic on your site and get your targeted audience to your website and encourage them to take final action. However, if your website is not user-friendly, aesthetically pleasing or perfectly ranked in the search engine, you will lose the budget that you have put into the marketing campaign.

What Factors Do You Need to Review in Your Website Before Launching a Marketing Campaign?

Any web design company in India will tell you the importance of reviewing the website design before beginning with your marketing campaign. You can look for the website designing services from the reputed digital marketing company to get your website analyzed by highly trained professionals.

Here are the few most important things that you need to review or consider redesigning before gearing up the online digital marketing campaign:

Search Engine Optimisation (SEO)

Let’s begin with the most important point of SEO, which is the major reason behind redesigning a website. While making changes in the web design, it will improve your Google ranking. So just start with deleting duplicate content as Google will not at all accept the plagiarised content on your site. After that, make sure that you use meta descriptions, title tags, and alt tags to make it crawl in search engines easily. These basic elements of SEO are an integral part of your web design and majorly affect the ranking of the site.

Conversion Rate Optimisation(CRO)

So true, a website design affects the rate of conversion. Here experts have touched two main things that can drastically affect the CRO- authority level and simplicity of the web design. For example, if you want to book a family holiday package and site is asking you to pay hundreds of dollars with stock images, will you feel comfortable to make a payment? Neither your visitors do! So it is important that your website design look and feel authentic and make your visitors feel comfortable to buy what exactly he/she is looking for.

Secondly, another aspect is to keep your web design simple and functional. Now, this is where you need to look for professional digital marketing services in India. If you make the complex design to enhance the functionality of the site then it will slow down the page load speed of your website. So hire the professionals that can strike down the perfect balance between design and functionally. The simplicity always appeals to the users while the smooth functioning of the site will satisfy the CRO.

Also Read: How to Redesign Your Website for Maximum SEO Growth?

Branding

Keep in mind that your marketing campaigns are not only to generate leads but also to create brand awareness. And users can quickly get a feel whether your website is good or bad to proceed with it. To avoid missing the lead, make sure to keep your business statement and goals are clear to the visitors.

You can look for the best web designing services in India to further enhance your brand awareness without compromising with the quality of your website.

User Experience (UX)

Did you know that the design of the website has a major impact on the user experience for your visitors? Instead of bombarding the visitor with the ads, it is worth to keep the navigations simple and easy to use. Besides, make sure you have incorporated appropriate images that cannot affect the page load time. If you are not sure about the images, choice of colors and themes, then you can look for a good web development company that can easily meet your specific needs and satisfy your users.

The Bottom Line

The simple way to a successful online digital marketing campaign is to have a perfect web design that can support your marketing strategies. Spending a huge budget on the marketing campaigns is completely useless if your website is not user-friendly. So, instead of taking a charge to evaluate the things on your own, let the professionals examine your site and create a perfect web design to help you achieve the desired results.

Does your website ranking on the top pages yesterday and suddenly it is deindexed by Google? It is the worst nightmare for SEO experts!

When you put all the effort, time and money to maintain the ranking of your client’s site and at the second moment, you find it’s no longer visible on Google searches, it feels weird. Well, several factors can make your website to be de-indexed by Google.

Naturally, everyone wants a quick remedy to fix the website and thankfully, there are ways to recover your previous position with time and diligent. However, before jumping to recovery solutions, it is important to understand why Google has initiated this step. A remedy may take a minute or a long time to reindex all the individual pages, but the moment you understand the reasons, you can quickly bang on to your position. And if you find yourself a little occupied, then you can hire a google web design company or consider a website designing services to make your task easier.

The following are the detailed reasons for which your site may have been de-indexed along with the recovery solutions:

Cloaking: Different URLs and Content

When you provide two different URLs or Content to the users and search engines, this is considered as cloaking. It is treated as an action against Google’s guidelines.

Solution: The best solution to eliminate this error, ask your web designing company to simply delete such pages, so Google can see only those pages as your visitors do.

Low Quality or Duplicate Content

If you are using poor quality content or duplicate content, Google will quickly de-index your pages. Sometimes, website owners can’t bother to create their original content and copied it from another site and stuff it at their site. Besides, duplicate content doesn’t only mean to be copied from other sites. In case if you are using the same content for creating multiple pages of your site especially location-oriented or product target pages, then it also marked as a duplicate content.

Solution: Google’s suggestion is to employ a good writer and generate your unique content as per Google’s guidelines to maintain the ranking of your site.

Using Machine Generated Content

It is completely wrong to say that content spinning software is safe to use. They might shuffle the words, paragraphs, but somewhere it makes your content meaningless and plagiarized. There are such website owners that feel fine to pick the existing articles and blogs, spin it and use it on their site. Before doing this, you should understand that Google badly punished this manual action and put your pages into spam.

Solution: If you are also using the content spinning applications to generate quantity content, then either remove all those pages containing that content or rewrite the content in your own words.

Google Algorithm Updates

Everyone knows that Google often coming up with the search, indexing and ranking updates. Several guidelines have been released till date by Google to improve your website’s ranking and quality. And if you keep ignoring those updates or not following the updated website algorithms then you might be de-indexed by Google.

Solution: If your site has been recently de-indexed by Google, then check if this happens due to the latest algorithm update? If yes, then modify the pages and upgrade your website as per the new Google algorithms to make your site rank well in search engines.

Also Read: Google Ranking Algorithm Updates in 2019

Buying Linking Practices

Google imposed the penalty upon website practicing link buying or exchanging links. This is a common shortcut to gradually improve the ranking of your site in a short period, but it will be considered as the violation of Google’s guidelines and may result in de-indexing.

Solution: To avoid this problem, make sure that your links are building naturally over time and use free tools to audit your links over time. You can also consider the website designing services to safeguard your site from broken links or spammy links.

Building an appealing website and making it rank on top pages might be easier than maintaining the quality and rank of your site. With several updates in the Google Algorithms and several digital marketing techniques, it is tough to maintain the ranking of your site. To avoid major pitfalls including de-indexing, spamming or poor ranking, it is worth to get in touch with the good web designing company that can ensure you excellent services.

Hopefully, this blog will help you understand the reasons for being de-indexed by Google and how to recover the position of your site with these solutions!