Tag Archives: Blogging

Top Notch Tactics for Brands to Engage with the Blogger Community

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Blogging has been the notable online platform used as a personal digital diary by internet users to express their views and knowledge on the various aspects. It is considered one of the most influential ways to speak up without a voice. Blogs can be a personal point of view or for an intended purpose asked by someone. Blogger community can be fruit for any brand in making an engagement with their target audience in an effective and effective manner.

Due to the enhancement in the fashionableness and universality, the viewpoints of the users have also altered accordingly in terms of tapping the blogs. According to many online kinds of researches, an array of blogging in India can look forward to becoming the ‘new fourth estate’ because it is believed by many users that blogs are more relevant and trustable than other forms of media.

With remarking blogging as an intense business, several brands have influenced this platform for making communication for various intentions. In the previous years, you could have easily found the blogs without the incorporation of any type of advertisement on it. But in today’s world, people or say bloggers have started polishing their blogs with beautiful and attractive advertisements keeping in mind the marketing skills for the commercializing purpose. Along with the popularity gained in the blogging aspect, brands have also started to use the blogging space as an essential part of their marketing strategies.

Read Also: How To Increase Traffic To Your Blog Posts Quickly And Easily?

Given below are the 5 things that brands should consider closely while coordinating with bloggers in the respect of marketing execution:

Formation of the ‘interest’ groups
Nowadays, the first and the foremost goal of brands are to choose the relevant type of blogs for their media plans. The moment it gets finalized, there comes the urgency of formulating special interest groups along with the selected bloggers. Two things will crop up due to this, the first one is that brand will be provided with the opportunity of creating a niche presence in the social media space prevailing already. Secondly, the brands will receive more focused and positive outcomes.

Mostly the best idea is ‘Meet-ups’
There are a wide group of restaurants and food joints which are betting in a great manner on blogger meet ups. For an instance, a recent campaign was initiated by Philips India for the promotion of its Philips Saeco Poemia Coffee Machine. For gaining a couple of social media activities, the brand coordinated with a popular personality Kalyan Karmakar, the renowned food blogger. A brew camp was organized by him wherein he debated on the world of coffee and much more. Setups of these meet-ups not only limited to creating networking opportunities, but it is also associated with bringing effective results.

Freedom to be creative is mandatory
Brands always look for the approaches in which a complete independence can be provided to the bloggers to be creative. In this, they are not directed to write the same way they have been asked. The bloggers are given freedom to write in their own creative way and bring out the best out of them.

There is a classic example available for this context. Burgs took an initiative a couple of months back in which they invited food bloggers to represent their own signature style burger. The burger that won the award was sold for a week consistently in all its outlets around the city.

Drive more focus on the valuable content formulation
The most advantageous thing to associate with the bloggers is the outcome that comes in the form of rich content development. Brands can count on bloggers for innumerable ways that indicated the content associations beyond the text.

Amalgamate with social
For brands, it is highly recommended to integrate their each and every marketing campaign to social media platforms. If the brands are keeping an eye on producing niche content, it is required to make some noise about it. This should not be just limited to Press Release grounds but also be exceeded to create its digital presence. By the use of social media, brands can start an activity with the bloggers leading to an unconventional way.

Top Notch Tactics for Brands to Engage with the Blogger Community

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6ixwebsoft Elle, officially designated to keep an eye on everything happens under the name of 6ixwebsoft Technology. Professionally trained to handle everything from a detailed analysis of the reports to adding new digital marketing services to updating the existing services at 6ixwebsoft Technology.

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How to Increase Traffic to Your Blog Posts Quickly and Easily?

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Though you are the best blogger and create exclusive blogs and post them weekly or on monthly basis. You love your audience and care for them. But, there comes a time when being the best is not enough and your best blogs go unnoticed.

You must be surrounded by many questions striking your mind – Am I not writing or presenting my blog work well? Is this merely a time waste? If this thing is happening to you exactly, then always remember the problem is never about your blogging but about the aspects that don’t produce more traffic to your blog.

A decade back things were easy and attracting huge traffic to your blogs was not tough at all. Even the people doing this stuff were very few in numbers. With the advancement of time and technology, one can observe that more and more people have come up with their blogging concept and that’s too very unique. The best way to get traffic on your blog posts is to do something that others are not thinking of.

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If this happens in a matter of 30 minutes? Yes! You heard it right. There are a few tactics which can contribute to increasing traffic to your blog posts at a quick.

•   Incorporate dramatic style to your content

If you present your thoughts in a more story way and less in a technical way, things will automatically spice up and get you more audience to look upon your blogs. You will be able to get more and more traffic to your blog posts.

•   Make an appropriate choice in the blog topic

The audience reads about the things that attract them the most. Dull topics can result in lower traffic. Go for the writings that are demanded the most in the market.

•   Add an attractive heading to your content

Prior to publishing the content or blog, make sure you have given your writing an eye-catchy heading. The heading that is attractive and effective both are read the most. In just a matter of minutes, you will be able to make these changes.

•   Opt for visual

It has been proved by the science that humans remember and like things which are presented in the form of visuals such as memes, infographics, videos, comics, etc. In this fast world, nobody has enough time to read things. Making your blog post in the visual can allow you to increase traffic on your writings.

•   Enhance the loading time of your blog

When it comes to ranking websites, Google prioritizes only high-speed loading websites. According to the researches, it has been observed that 47% of readers expect a page to load within 2 seconds.
For speeding up the loading, all you have to do is reduce the number of plugins you’ve been using right at the moment. You can switch all these plugins with one plugin like Jetpack.

•   Provide ease to social sharing

Whenever writing on social platforms like Twitter always use short and brief content and if possible, incorporate hashtags and usernames to it.

•   Make every visitor turn into a lead

While concluding the blogs, keep in mind that you use strong words that drive them to read your other posts and even subscribe.

•   Spring up with the gilt-edge number of posts

More the number of posts, the more is the traffic. But you should know what exactly the number of posts you should upload. The most prominent way to do that is to notice the number of subscribers and their activities more closely. Check deeply whether you are getting unsubscribe requests more on posting too much. This will help you in a quick to trace out the number of posts to be posted at once.

•   Get in touch with the bloggers who send you traffic

It has been proved that for SEO and web marketers, the neat tool is Monitor Backlinks. This helps in getting notified when you are losing or gaining a backlink every time. You can also make a comparison with your competitors in terms of ranking.

•   Be a regular responder to your blog comments

According to the researches made, it is said that the more you respond to the blog comments, the more traffic you will receive. If it is seen from the point of view of an SEO, it sounds the most ideal thing to do.

The other way to have control over the traffic is by adding a link in the comment URL section that will direct them to the page you want to make them see.

•   Develop your competent and efficient brand on Quora

Quora has been known as the best platform for putting questions and answers according to your whims and also helps in building up an appropriate following. On Quora, you can have instant publicity to 1.5 million monthly visitors.

If you are acknowledged enough about your topic, then answering the questions will not take time more than 15 minutes. Also, you can follow the topics related to yours.

Need help with your project, Contact Us today!

How to Increase Traffic to Your Blog Posts Quickly and Easily?

Admin

6ixwebsoft Elle, officially designated to keep an eye on everything happens under the name of 6ixwebsoft Technology. Professionally trained to handle everything from a detailed analysis of the reports to adding new digital marketing services to updating the existing services at 6ixwebsoft Technology.

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