SMS marketing has become a booming trend nowadays. According to a recent survey, it is revealed that 52% of adult mobile users make use of SMS service in either sending or receiving emails, or both. For entrepreneurs, this type of marketing works a lot in business enhancement. However, it is essential to understand that the SMS campaigns have to have a great and engaging experience for the audience, and should not annoy them. It is essential to maintain a balance between the end user and the purpose behind SMS marketing.
Let’s delve into the DO’s and DON’Ts of SMS Marketing, and adhere to these protocols for larger business profits:
DO’s
Choose appropriate timing
As an entrepreneur, it is essential to have a good SMS campaign strategy along with appropriate timing. With perfect timing, you are going to direct your messages just when these messages are desired for the purpose. Avoid flooding your customers with unnecessary invitations or prompts. Sending three or four prompts in a month is a worthwhile idea. But, the idea is that you should not move at snail’s pace in this process of marketing. This can result in discontentment of the audience, which may eventually put you in a loss. Therefore, have a proper planning and timing knowledge to make your SMS campaign effective for your business. Use business hours for sending messages and ensure rapid growth and development in times to come.
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Declare Call to Action
An SMS is to be short in length so that it can be easily read at once. The message should have the following inclusions: 160 characters and important details without detailed revelations. Always keep in mind that you are pitching a customer not a friend. Make sure that your message is depicting only relevant and meaningful details.
Give access to two-way communication
When you allow your customers to communicate on the same portal, knowing becomes comparatively easy. While doing so, you can throw a lot of goodies along their way and earn profits. Do not forget to add “Unsubscribe Button”, because there are many people who might not be interested in your service and don’t want to hear from you anymore.
DON’Ts
Do not send any message without segmentation
Mobile phones have become necessary gizmos for everyone. Do not send any text or image messages that don’t fit the preferences of the audience. Bring out exciting results without fail with the help of relevant content.
Don’t Re-Schedule the Messages
SMS marketing is all about real-time action. In E-mail marketing, you can send as many as emails you want, but with SMS marketing, you should update the audience with spontaneous news and events right. This will help in providing relevancy and value to the content being marketed.
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Avoid Being Over Elaborative
Never write messages with a lot of information as this may often irritate the readers. Try keeping your message short and precise. In the world of SMS marketing, less is considered more. There are basically three Cs such as Content, Clarity, and Concision that should be taken into consideration while writing the message. If three Cs are absent, there is discontentment in the message.
