Google is the granddaddy of all website SEO. If you don’t follow the Google SEO guidelines, you are not going to rank on their search engine. As you may know well, these SEO parameters are frequently updated to provide better overall service and visibility to all parties using the Google search engine. Naturally, it is very important to keep up with these updates to ensure your website gets the search engine visibility it needs.
On the 12th of March, 2019, Google released a Core update which will impact all websites on its index. So, this is a big one and you need to adapt to the new changes. Now, before we go further, let us quickly distinguish between the two types of SEO updates Google releases.
What Are the Two Types of Google Ranking Algorithm Updates?
Broadly speaking, Google has two varieties of updates for its SEO guidelines. These are – Officially Named Updates and Core Updates. The first category of latest SEO updates have to do with fixing specific SEO guideline redundancies. These updates are usually named after the letter P. For example, the Panda update was meant to downrank websites with low-quality content. So, a Panda recovery would involve scaling the quality of your on-site content.
Similarly, the Penguin update removed the benefit from offsite spam links and penalized websites which used them. So, a Penguin recovery involved deleting spam links and getting a more authentic and relevant interlinking between your website and any other off-site pages you link to. The recently released update was not a P named update. So, you don’t need to worry about that at the moment.
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The March 12th, 2019 update was a Core Update and such types are rather common. As such, they are general SEO guideline updates and their specifics are never mentioned. Obviously, it pays to be in the know about Core Updates because your site can get downranked pretty quickly if you do not. Aside from Core Updates, there are also minor updates which don’t really matter that much but are still noted by SEO professionals.
Now that we have a clear view of Google Algorithm Update types, let’s look at what the latest one offers.
What Is the Latest on Expert Speculation on Google’s March 2019 Core Update?
As we stated above, Core Update parameter changes are not revealed by Google to anyone. However, the rank fluctuation as a direct result of the update implementation is readable and we can infer some of the latest SEO updates which are part of the release.
So, on the basis of the fluctuations observed over the past two weeks, our SEO experts have compiled this list of the essential value changes in Google’s SEO updates for March 2019. Let’s have a look at how they will impact your website and what the bode for all Google Updates in 2019:
1. It is Not A Penguin Update
Penguin updates were meant to downgrade ranked websites if the provided spam links. This is a complex nuance of SEO and it created quite a ruckus when it was released. However, this Google Algorithm update does not contain any aspect of Penguin’s protocol. This means that Google will continue to downrank spam linked website. However, it is not adding anything new to that SEO protocol. So, if you have spam links on your website, you will get downgraded. But this will not be as a result of this March 2019 Update.
2. Rel=Next/Prev Is Still Out
Google differs from other prominent search engines like Bing in several ways. One of the biggest ways in this area has to do with Google not using the rel=next/prev parameter. Bing still has it on their search engine along with their RankBrain protocol. The latest SEO updates have not really changed anything about this. Google is still not keen on using rel=next/prev vis-a-vis its Neural Matching SEO paradigm. This means that SEO experts who are branching out into Bing and other search engines will also need to factor in this parameter when optimizing their websites. In fact, the
3. Neural Matching has Not Being Affected
Neural matching is a core part of Google’s SEO parameters. It is basically used for matching synonymous keywords. For example, if you searched for online fashion boutique, Google would also fetch results based on related queries like online fashion store, online fashion shop and others. This helps expand search parameters based on Google’s AI and deep learning technologies. This current Google Algorithm update is not going to affect how neural matching works in any way. So, if you have used a lot of concurrent keywords in your on-site content, you do not need to worry about being downranked for this reason.
How Can I Ensure a Quick SEO Recovery from Google’s March 2019 Core Update?
6ixwebsoft is one of the best-known SEO companies in the international market. We offer high-end SEO techniques which can help you recover from downranking after major updates as well as minor ones. Our March 2019 Core Update SEO recovery services are currently on offer. We will use Google penalty checkers and provide you detailed insight into why your Google rank updation is going down. Further, our SEO package will include smart SEO tactics to ensure your website can recover and gain rank quickly. We can also help you understand how the latest Moz Domain Authority Update will impact your online business website analytics. If you want to get the best SEO services in the market, contact us at 6ixwebsoft right now!
