Tag Archives: White Hat SEO

Link Building Mistakes That You Should Not Make

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Building links, and here it means building the relevant links is one of the most necessary strategies in the SEO. Besides, it is also the most crucial ranking factor on Google. When you build relevant links, basically you are creating the trust between your business website and other websites as well as the search engines.

However, the critical issue is that even the most seasoned of the SEO specialists will start committing the mistakes by making compromises to the profile links directed to the website. The starting point where you will not make the mistakes is by absorbing the idea to avoid them inherently. It always pays later when you know that you are on the wrong side.

On the off chance that you need a balanced site design improvement for your site, and relevant link building is an unquestionable requirement – this is training effectively done by powerful SEO pros. Knowing about a high-caliber and productive linking strategy will separate you from your rivals.

SEO link building concentrates on one of a kind and top-notch content, correct and appropriate anchor use, following the relevant links, getting do-follow links, connecting to dependable and specialty related sites. Let’s check the link building mistakes:

#1 – Buying Links – Some faulty SEO link building rehearses is the buying and selling of backlinks. This can be astonishing on the grounds that most SEO professionals have acquired connections sooner or later in their business. In spite of the fact that web crawlers won’t generally realize which connections were paid for versus joins that are normally earned, there are a lot of pieces of information or examples that can flag treachery for web crawler calculations. Buying the links can seriously harm a site positioning – facing such a challenge of purchasing backlinks will never legitimize the prize, assuming any.

#2 – Gaining High Link Velocity – Getting high-velocity links Inappropriately, you can’t create the links excessively quickly. Web search tools, particularly Google, punish sites with high-velocity links. Anyway, what precisely is high connection speed? Recall when you were simply beginning to fabricate your site?

Your blog readership is very little and you have only a few backlinks to none. In any case, as your readership developed, the connections pointing back to your site likewise developed – this is a characteristic of high-velocity links. In actuality, in the event that you broadly control the sources connecting back to your site, it will tell the web crawlers that you’re getting high backlink speed to your webpage. In actuality, despite the fact that the connections are authentic yet they are unnaturally such a large number of and excessively quick, regardless you’ll get punished.

#3 – Going for the Spammy Links – If there are excessively high links moving towards your website in a short interval of time, it means that you are through the backlink spamming. If your webpage is overloaded with the anchor text, it is yet another way of spamming. The anchor texts basically point towards the referring the sources, which will give the user and search engine the real information about your website. If there is an overload of anchor texts, then you are using the same keywords for creating the backlinks, giving the warning signal to search engines that probably you are wrongly evaluating the sources which are linking back from your website. The result is that you will get penalized.

Keep these three most essential link-building mistakes in your mind. Knowing these mistakes is essential for a perfect and effective strategy.

Link Building Mistakes That You Should Not Make

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Chris is the Digital Marketing Manager at 6ixwebsoft Technology. With more than 5 years of experience, he associates professionally with the other team members. His guidance is very valuable for the project’s completion. He manages every business prospect with expertise.

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How to Give Your Website a Complete Cover from Search Engine Algorithm Changes

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In the last few years, Google released major updates to its search engine algorithm, including the “Panda,” “Penguin,” “Pigeon,” “Payday,” “Pirate,” and “Mobile Friendly” upgrades. These algorithm changes often leave digital marketers and Search Engine Optimization (SEO) practitioners scrambling to adapt, especially when their websites suddenly drop in Google search rankings.

Even as an expert marketer, you may never come to know what is stored on Google’s To-Do List. And even when the updates are out, Google does not like acknowledging them. Well, that is what we call the trade secrets.

If you do not want your website to get smacked by Google updates anytime soon, you need to diligently follow the following guidelines:

#1- Always engage yourself in the White Hat SEO Tactics

There are many SEO Companies who are always on the fast track mode to appease their clients and this is where they start indulging in the black hat and grey hat marketing strategies. Such companies not only doom their own efforts but also fail online businesses in a terrible way. The effect is seen as and when the Google Updates strike with full force. Only white hat marketing strategies work in a great way.  You should not go for the deceptive redirects, or buying the backlinks. You should not be creating any seedy backlinks. Your website is the face of your business, and it should not show any negative face to your potential customers. Refrain from the black hat and grey hat activities. This is for your own good.

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#2 – Go Only for Quality Content

It is important that you are focusing only on the quality content and not writing something around the set of keywords. It is not going to help you and moreover, the search engines will be ready to penalize you just in case you are busy creating content around the keywords and stuffing them continuously. Today’s Google is focused on semantic search, in which keywords, apart from the user intent and contextual meaning, can impact the results for specific search engine queries.

#3 – Make it sure that your website is free from redundancy

Is your website relying excessively on the AJAX and Javascript technology? It shows that your website is heavy and will take a lot of time to upload. Similarly, if the website has many pages and quite dense paragraphs, the website will become quite problematic to upload on servers. When Google’s updates are out, you are the first one to go down and your competitors will have a fair chance to move up.

Finally, since there is an increase in the user base and more people are glued to their mobile screens, it is significant to find what type of experience the users are getting on their mobile screens, and how this experience is different from the websites. Testing and customer surveys will help in understanding more about the user experience as much as it would prepare the online business owners to understand how the Google search engine updates are going to affect the things.

Need help with your project, Contact Us today!

How to Give Your Website a Complete Cover from Search Engine Algorithm Changes

Admin Author

Chris is the Digital Marketing Manager at 6ixwebsoft Technology. With more than 5 years of experience, he associates professionally with the other team members. His guidance is very valuable for the project’s completion. He manages every business prospect with expertise.

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