Tag Archives: Website User Experience

What are the 9 Surprising Benefits of Having a Website

Leave a comment

Website is the face of your business on the interment, believe it or not, your prospective customers are going to fall for you, only if your website has necessitating qualities, which are required by the prospective customers.

The essence of the internet clearly ascertains 101 points of having a website. Small business, or a large business, the presence of a website makes a whopping difference in the way a business is going to make its headway. With your business online, you just cannot think of the benefits and impromptu surprises of having a truly expressive website.

Website and Its Unlimited Benefits

#1 – Cost-effective Means of Running Your Business – Taking your business online means that you have a website, and then channelize online advertising methods to gain popularity across the globe. Most of the online advertising methodologies used for propagating the business online comes with cost-effective offers. You do not have to spend billions on your small expenditure schedule. And moreover, you also do not have to pay for the changes. Whatever you wish to launch, you can easily launch it and subsequently advertise about it for a few dollars. In succinct, you have control over your business spending.  What’s exciting – you engender the on-the-fly manipulations to advertising format without much ado.

#2 – Expands Your Business Across Borders-  The traditional way of conducting business used to be expensive and time-consuming. There was also a lot of time required to reach from one country to another. But, with the websites describing your unique business model to people from various demographies, the advantage would always lie with you. Most interestingly, your business profile is delegated to the new world, without making any physical movements. More significantly, your business would have wider exposure and more reach, beyond your expectations.

#3 – Increases the Business Trustworthiness – Your business needs to show a trust factor, or reliability as only then the prospective customers would catch up. The form and character of your website should also be divergent. And above everything else, your website should give a professional feel that has all the user-friendly nature. With a powerful website, you are dishing out the message to your end customers that you re available to them round the clock. Your presence is always registered by the end customers, and this is one of the obvious benefits that your end customers would like to go with.

#4 – Anytime and Anywhere Availability – When your business is on a website, you have another great advantage added naturally, and this is 24/7 availability. Your end customers will be happy to find you there as they know that you are always alive and running. More so, they will be able to access your products or services. In this way, your business will generate more profits in less timeframe. All of it just not possible in a traditional storefront, where buying is not possible without being physically present at the storefront.  Website stores make your customers loyal and that is just the exciting part of everything.

#5 – Increase in Potential Sales – The selling point of your products and services would increase automatically once you are out there on the huge and ever-expanding webspace, with an attractive website always dashing and live. Your website, if it is rich in content and engages the customers, enhances the sales graph. This is the boon and even more, interestingly, you create a strong and growing bond with your customers. Being on the website not only means that you have increased sales but indeed, there is much more life and extravaganza happening all the way.

#6 – Prospect of Increasing Your Competitive Advantage – There are pretty good chances that your competition has a fluid website and he or she is already doing great business on the internet. Now, you want to grab this opportunity and make a wholesome difference in your business. That’s where you plan to have a website and then take the website to its full advantage. Once this is complete and done, you would start making moolah. It is not a surprise, but wholesome amazement.

#7 – Building Wider Customer Base –  If you have an engaging website, your customers will start interacting with you and this is also when your customers start thinking about your business.  A high customer base would lead towards the formation of the basis where your business turns into money magnate. Your business starts listing the much-needed customer base.  It is a great way of adding a boost to your business in the end.

#8- Market the Business in a Planned Manner – With a strategically planned and responsive website, you will introduce your products and services in the target markets.  You will have the target audience, who are interested to buy the products or services. Basically, your website is a platform that works for the good of your business. In one way or the other, it is going to add real value to the business.

#9 –  Nurtures Customer Relationship and Builds Understanding – The presence of your business on the internet means that you are gradually approaching towards earning customer reputation.  The prospective customers will start knowing about you and your personality besides your business. You can also reciprocate by offering some special offers to your customers, and over a period of time, they build an understanding relationship.  In fact, all of it happens in a natural way.

With these 9-rock solid benefits of a website described here, you obviously need to have one right away. Keep in your mind that you not only have any website, but a functional WebLogic created for yourself.

What are the 9 Surprising Benefits of Having a Website

Admin Author

Chris is the Digital Marketing Manager at 6ixwebsoft Technology. With more than 5 years of experience, he associates professionally with the other team members. His guidance is very valuable for the project’s completion. He manages every business prospect with expertise.

Retated Blog Posts
6 Time Tested SEO Techniques for Growth of Small Business

6 Time Tested SEO Techniques for Growth of Small Business

Dec 19 2019
Read More
5 Methods to Increase the User-Experience on Websites

5 Methods to Increase the User-Experience on Websites

Dec 23 2019
Read More
Marketing Strategies for the Web that Work Effectively for Your Business

Marketing Strategies for the Web that Work Effectively for Your Business

Dec 26 2019
Read More
More On Our Blog

Tags:

5 Methods to Increase the User-Experience on Websites

4 Comments

The website is the central focus of any digital marketing strategy, irrespective of the superficial or deep-rooted nature of the strategy. The website and its design matter a lot in defining the user experience. The growing ecosystem of web business has placed more responsibility on websites and their way of functioning. Basically, the website is a 24/7 active marketing platform that turns into a super-powerful asset and centric to the efforts you put in place to enhance your business efforts.

In the fast-changing and newly trending digital ecosystems websites, and their design gets outdated and obsolete.  There is always the need for redesigning felt at this moment for investing time and energy. Here are a few methods to implement for improving user experience, when the websites are visited by the visitors:

#1 -Incorporate a Balanced White Space on Website Pages –  White space on the website is good, but then too much of this space will put the visitors into confusion, or maybe the visitors would not be in the mood to browse through the interface. Appropriate use of white space on the website will give the end-user to put deliberate attention on the website. This white space is used in placing images or videos as and when required. White space surrounding the text as well as the titles will help people to get attracted by almost 20%. But you need to be sure that the white space on your website’s home page should be balanced and uniform. It should not be eating away the precious spacing by any means.

#2 – Increase the Page Speed – It is more than just a frustrating experience when you come to know web pages are taking more time to upload. In this type of situation, the visitors would leave the web page and move on to the next one.  You have to understand there are different types of platforms available online where the visitors can visit anytime and the page speed is always high up.  Slow page speed gives a disturbing experience to the web users and the level of frustration turns out to be quite high up. Website visitors do not have the time to wait for long. They are interested in knowing about a particular place or thing as quickly as possible, and this can only happen when anything written in the search field appears immediately. If you let your website visitors wait for an additional five seconds, then you are increasing the bounce rate by as much as 20%. There is service offered by many search engines, Google offers it for free, providing you the detailed information about your Mobile and Desktop. A good example of page speed is Barnes and Nobles- Irrespective of the device you use, their website loads really quick and more importantly, there are certain elements that show up instantly. Therefore, you know what is going to come in a short while.

#3 – Manipulating and Designing Striking Calls to Action – You need website visitors to take action, and this can only happen if you have amazing Calls to Action designed with the catchy words and effective message delivery. CTAs that are transparent and easily understood would help in driving traffic to your website. The site visitors can quickly navigate through the pages as they are clear about their priorities and everything else. It becomes necessary for everyone to manipulate and design the striking call to action. While designing an effective Call to Action, it is important that you keep the action words in place. You have to be particular on making the choice of right set of words, the psychological triggers as well as the emotive triggering system. You can make the words in the CTAs appear bold, or you can also trigger a time-sensitive action. The idea is that you should only have the right Call to Action, which is going to place you in a better position. You have to be sure about what really goes to whom. There are websites, whose entire page is oriented on the Calls to Action. This is just amazing and more realistic for the visitors visiting the website.

 #4-Hyperlinking should be identifiable – Placing the links within the content gives out the message that you are asking the people to click on that link. You need to make the links attractive and catchy such that website visitors go there and click on those links. In order to draw the attention of any reader, you can have the underlined text and attractively colored text, which would help in drawing the attention. This is going to make the link more clickable. In short, if the hyperlinking strategy you are using is not identifiable, you may also lose the interest of the reader. And if the interest of a reader is lost, obviously, your business would have a great downfall.

#5- Attractively Designed Headings – The content and the style of headings should be such that your potential customers are getting naturally attracted to them. You may or may not include the keywords in your title, but the whole idea is that you have to be focused on what is really intended for your business. Search engines offer more value to the content that is written with a strong heading. However, make sure that the heading has clarity. It should drive your potential reader straight through the content body.

There are other points too that help your website to enhance the user experience and make them read what all is there on your website. However, make sure that your form and intent with respect to the website should be clear.

5 Methods to Increase the User-Experience on Websites

Admin Author

Chris is the Digital Marketing Manager at 6ixwebsoft Technology. With more than 5 years of experience, he associates professionally with the other team members. His guidance is very valuable for the project’s completion. He manages every business prospect with expertise.

Retated Blog Posts
7- Interesting Facts of SEO You Cannot Afford to Miss Out in Your Digital Journey

7- Interesting Facts of SEO You Cannot Afford to Miss Out in Your Digital Journey

Dec 06 2019
Read More
How Can You Boost Your SEO Efforts and Enhance Your Business Visibility in the Year 2020

How Can You Boost Your SEO Efforts and Enhance Your Business Visibility in the Year 2020

Dec 14 2019
Read More
6 Time Tested SEO Techniques for Growth of Small Business

6 Time Tested SEO Techniques for Growth of Small Business

Dec 19 2019
Read More
More On Our Blog

Tags: