Tag Archives: Social Media

5 Ways to Increase the Organic Traffic To Your Website With Effective SEO Techniques

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SEO Techniquesn today’s rapidly shifting world, SEO techniques are swiftly changing. If you are trying hard to drive a result with static SEO techniques then it is hard to achieve the desired ranking. Hacks that could have won you a front-page result in 2019 are mentioned in this blog.

With often changes in Google algorithms, SEO techniques that have won you a front-page result will not be the same anymore in 2019. If you are still using those so-called hacks to land your site in a top-ranking then you will not only put the ranking of your site at the risk but also subject to Google Penalty.

To stay at the top of the ball of SEO, it is vital to keep updating yourself with the latest SEO techniques and improve the ranking of your website quickly.

In this post, we have round-up top SEO techniques to help you skyrocket your rankings and boost your number of monthly visitors from organic search. However, before you dive into the details on improving your web page ranking, take out some time to check your current page ranking on search engine results. Look for reliable keyword rank checker to determine your page ranking based on keyword searches.

No doubt your goal as an SEO expert is to make your website reach the top of the search engine results. A higher ranking of your website means more organic traffic. Try these practical SEO techniques that can help you drive the best results for your website!

Optimize Your User’s Voice

Google isn’t an advertising company. They are a big data company where every tool, platform, and the device has been purposefully designed to get the data from users and use it to build a stronger search engine.

To drive more traffic to your site, you need to focus on what your target customers want. When you understand what they want, you can develop content that attracts them in.

So how do you get feedback from your ideal customer if you are just starting and don’t have any real customers to ask?

Here are the ways to get user’s feedback:

Use Social Media Platforms Like Quora
See your most popular pages in Google Analytics
See what posts get the most shares
Listen to visitor’s comments on your blog posts

Optimize Your Landing Pages

There is no surprise in this fact that a well-designed landing page can improve your lead generation and sales. The better and appealing your landing pages are, the more gateways you open up for incoming search traffic.

A landing page is what creates a strong relationship with the users, so make sure it is appealing and attract more traffic to your site. The basic characteristics of a good landing page are:

No Navigation as you want users to stay on the page.
It should have creative, informative and useful content.
A call to action is important. Make sure it is so influencing that users will sign up for the product, services or download a lead magnet or another type of action.
Use long-tail keywords naturally throughout your content to avoid getting penalized for keyword stuffing.
Design is king. If your content is good but your design sucks, you will most likely fail.

Have a Responsive Website

While everything is just a tap away on android, it becomes more important than ever to make sure your website looks good and performs well on mobile devices.

In 2016, Google introduced an update to its search algorithm that significantly boosts the organic search result rankings to websites that are mobile-friendly or responsive.

While talking about eCommerce, the numbers are even more surprising. It has been observed that 45% of all eCommerce sales are completely depending on mobile devices.

To make sure your site is mobile-friendly, make sure to check it on your mobile phone and watch out its page loading time. It should load in less than a second. Enter your website URL and Click the run test to check the performance of your responsive site.

Use Appealing Infographics to Increase Your Traffic

Quality Infographics can increase your website traffic and boost up your business growth 200%. Usually, most people don’t pay attention to the content that has been used in the graphics. Instead, they focus on the graphics, so good design is important but you need quality facts to back it up.

Why do search users and consumers prefer infographics? It is because the human brain processes visual data thousands of times faster than plain text and they are easier to recall.

Post Valuable Content On Social Media

If your blog is new, it can be difficult to rank well in Google search results for high volume keywords because your DA and PA are still very low. The best way to drive traffic to your site is to use social media platforms to gain the credibility of your content.

The higher your PA number means its more likely to rank well. The key factors that contribute to improving the ranking of your PA are the content length, links, keywords, readability and more.

However, not all social media platforms are created equal when it comes to building authority and traffic. Best platforms that you can use to promote your content are Slideshare, Blogger, Quora and so on. These sites allow you to improve your search rankings and build the following rank in a short period.

Conclusion

SEO success is all about using and giving the useful content to the targeted audience. However, remember that human being on the other side of the screen and write for what they want to read. Focus on the user intent and try out these proven SEO techniques that can drive your best SEO results.

If you are not sure where you need to start and what things will work best for you, then it is best to turn to 6ixWebSoft Technology that can easily help you achieve the best ranking on search engines. The team of 6ixWebSoft understands your business goals and integrates the best technologies to ensure your proven results.

5 Ways to Increase the Organic Traffic To Your Website With Effective SEO Techniques

Admin

6ixwebsoft Elle, officially designated to keep an eye on everything happens under the name of 6ixwebsoft Technology. Professionally trained to handle everything from a detailed analysis of the reports to adding new digital marketing services to updating the existing services at 6ixwebsoft Technology.

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5 Ways To Measure That Your Social Media Campaigns are Paying Off

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There is no denying this fact that social media campaigns have become the biggest marketing tool for businesses to create brand awareness. With the rapidly increasing popularity of social media marketing, many businesses are engaged in investing a hefty amount in these campaigns with the hope to enhance conversion rate. However, have you ever notice whether these campaigns paying off your efforts or just putting your investment at the risk? Measuring the success of various campaigns is a core aspect of a marketer’s job. It is important to evaluate, how your marketing efforts are contributing to the business’s bottom line.

While it’s pretty common to know that the majority of online businesses are conducting their social media marketing completely in the dark. Investing in social media campaigns with no clues as to how social media contributes to the success of their business is a great risk. If the truth is told, it’s not entirely their fault, measuring ROI on social media campaigns is a challenging task.

Why Does Measuring ROI on Social Marketing be Troublesome?

Some say that measuring the ROI of social media is just impossible! Like traditional billboard advertising, some businesses throw up their social media campaigns and hope for the leads. Trusting that something good will come from their marketing campaigns is good, but it is important to measure whether they are driving any profit to your business or not.

Tracking and measuring the success of social media campaigns is not as difficult as it may sound. Many companies marketers try to measure social media success through the social channel and determine the metrics including “Likes” and “Comments”. However, business is primarily concerned with website visits, emails, calls, sales and the number of subscribers.

That’s not all! While measuring ROI with social media, it’s important to incorporate other advertising channels as well. If you are using PPC advertising, try accessing social media in terms of cost-per-impression. If you are focusing on lead generation, then try measuring in terms of cost-per-acquisition, and so on. This adds credibility to your efforts and makes it easier to compare social media marketing with other forms of online marketing.

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What are the Best Ways to Measure Your Social Media Efforts?

Measuring the performance of your social media campaigns is never impossible. You just need to know about the right tactics to uncover the real conversions and quantify efforts. Here’s the key to determine real ROI from Social Media Marketing:

1. Have a Clear Objectives

Creating brand awareness through social media (sharing, liking or followers, etc.) is important but not always.

Many businesses believe that their social strategy is connected to business outcomes. So to show value, you need to set social media objectives that are further aligned with business and departmental goals. Your social media objectives should be based on business conversions, brand awareness or perception, Customer experience, security and risk mitigation.

2. Set Your Business Goals

Know what exactly you want to drive from your social media campaigns. Experts recommend using the S.M.A.R.T framework to define your business goal. Each goal must be specif, measurable, attainable, relevant and timely.

For example:

Brand Awareness

What it is: Increase awareness of your new product before it launches and takes attention away from your competitors.
How and when to do: Boost your social share voice by 10 percent quarterly.

3. Examine the Right Performance Metrics

To track the performance of your campaigns, you need social media metrics to determine whether you are achieving your marketing objectives and meeting goals. The so-called “Vanity” metrics can help you evaluate the overall health of your social presence and allow you to measure yourself against competitors.

Other metrics you could track to prove ROI including audience reach, audience engagement, site traffic, leads generated, sign-ups and conversions.

4. Know-How Much You Are Spending on Social Media

Before blindly investing in social media, it is worth to determine the scope of your investment and know whether you’re getting a good return. Majorly there are three things that you need to measure your return against Social Media:

Cost of Tools and Performance: While most tools are free to use but do you pay for a premium version to access the additional features of the social media platform. If yes, then, it is worth to evaluate whether it is justified to invest that much amount in premium versions or not.

Fairly Allocation of the Budget: The easiest things to track is the cost of each ad. While all the cost has been recorded in the platform’s dashboard, though, you can easily manage each campaign and measure ROI from a single platform.

Content Creation: From meetings to creating and promoting content, to running ads- include the cost of every minute that your team is spending on social media. Calculate how much time your business spends on social media every month or year to know whether they are paying off your efforts or not.

5. Use Social Media ROI Tools

To evaluate the ROI on your social media, it is worth to know about the right tools that drive you right results:

Social ROI Calculator: It is a free tool that helps you calculate your return. From knowing total facebook visits from campaign, landing page conversion rate to close rate, you can evaluate everything.

Google Analytics: Track website traffic, conversions and sign-ups from social media campaigns with this tool.

Facebook Pixel: It is a piece of code for your website that allows you to track conversions from Facebook ads including everything from leads to sales.

Need help with your project, Contact Us today!

5 Ways To Measure That Your Social Media Campaigns are Paying Off

Admin

6ixwebsoft Elle, officially designated to keep an eye on everything happens under the name of 6ixwebsoft Technology. Professionally trained to handle everything from a detailed analysis of the reports to adding new digital marketing services to updating the existing services at 6ixwebsoft Technology.

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