The big game of SEO is to make a propounding comeback in the year 2020.  We are driven by the idea of data and artificial analytics. Guess, how SEO companies fool around business in the name sake of high visibility and online branding by doing nothing more than mere SEO tests. Even the best Digital Marketing Companies are driven by nothing else but real time data, and it is absolutely not surprising to find that the data only tells you somethings are going to work, while there are many other things that won’t.   Let’s be out rightly clear in the year 2020, and what is stored with respect to SEO!

#1 -Super Improve the SERP Appearance Ideologically speaking, Google (as of as now) want to make good money from the PPC Ads.  – And this is where they are planning out strategies for the 2020 to optimize the SERP designs.  Google began showing Favicons adjacent to website titles, and many online businesses were fooled for the reasons that everything was done to make searches user-friendly. All of this activity is done to increase the CTR. For many of us, who do not know, Google had placed a small [Ad] symbol next to the advertisement, and this was a legal compulsion. In the recent past, the color of Ad Symbol changed from YELLOW TO GREEN, which further made the Ad less noticeable, and enhanced the CTR as well as the revenue.

In this perspective, showing off review snippets (or otherwise the Yellow Star Ratings) in context of SERPs was indispensable, but from September 2019, Google has made it the point to get rid of the Review Snippets in blog posts and online business pages of the website. More importantly, the style of SEO Featured Snippet has also undergone the change.  The information presented should be listable, and quite understandable for the Google.

#2 – The HTTP/3 + QUIC Protocol – This seems a wee bit technical to many of online business and blog owners, but it is quite essential for you to be far ahead of everyone else, maybe THE MAJORITY. While http 1.1 and the http/2 protocol are the prominent protocols that are mandated in the ethical SEO practices, HTTP/3 is the advanced stage. HTTP/2 allowed loading of scripts and images quickly in one go. Http 1.1 on the other hand loaded images after the script, and that too one after the another.  In 2020, HTTP 3 makes a whopping change, which would allow loading of scripts and images at lightning speed. It may be very surprising to know that Google Tag Manager and Analytics are using HTTP/3 for faster loading.

#3 -The WebP Format is New Addition for 2020 – If you had penchant for Gif Animations and Flash, well, you have to bid them GOOD BYE.  WebP images as they appear on your website will be given preference over the JPG, PNG, GIF. In this way, websites are going to get away with the 50-60% image weight size.   The compressions used in old image formats are old and many of these even lose image quality. WebP will use advanced and modern development methodology for compressing the images.  More significantly, WebP uses 24 Bit colors, and the animations created in this format has superior quality than the GIF animations. The compatibility of WebP format is again a unique thing to discuss. This compression format also supports Apple’s Safari. And just when you have image rich Blog site, Affiliate website or eCommerce store, WebP is going to be the boon that Google has to offer in 2020.

#4 – Quality Content as It Had Always Been True – How do you describe quality content?  The quality content as it is said, should need to have at least thousand words, and all information should be provided and supported with Images, Bullet Points, Video Embedding should also be there. More significantly, the content should be optimized for the On-Page and has the users glued on to the page. It should be something that will get your audience go ahead and read. 

#5 – How Do Backlinks Work for 2020? – Ranking in Google is basically the mixture of signals, and backlinks always made the decision. Using tools for creating backlinks will not work anymore. High quality content using long tail keywords will give you high ranks.  When your ranking climbs in natural way, obviously, your site will have organic visitors.

In the end, what we intend here is the hypothesis, experimentation, results and repetition.  Most of the SEO trends will and are based on these traditional scientific methodologies, and that is how physicists try to discover and approach the natural laws and phenomenon.  And in the year 2020 onwards, Digital Marketing Agencies who want to deliver something really fruitful have to resort to the ancient scientific method.