Tag Archives: Google Webmaster Tools

Google Says Goodbye to the Old Search Console

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Google has always been synonymous with the idea of newness in its products, and this time, it has taken a decision to go for bidding an adieu to the old search engine console. Not two years ago, Google had launched a new version of search engine console, and now, comes a whole new version of search engine console, which is several times more innovative and give internet audience a much higher searching capability in comparison to previous versions.

Google took two years of intense testing of its new search console, and this obviously means that this search engine monarch is all set to become a superpower in times to come. The old search engine console has already been shut down, and will not be in use anymore. Undeniably, this is a new milestone in graduation. Google has further announced that all previous versions of Search Console Reports, as well as Home and Dashboard pages,  will cease to operate.

The Purpose of Google Redirection

Google has made all legitimate attempts to redirect the searches from old search engine console and routing them to the new console with much of ease and development. However, many legacies report that they have still not undergone any updations or migrations in the advanced interface. All these reports will now become accessible by means of a new Google Search Console, titled under the “Legacy Tools and Reports.” The accessibility to legacy tools and reports is possible through the means of the links.

Precaution: Remember, you may be in a hurry to click on each and every one of these links because not all of them are really working, especially when you plan for setting up domain properties in the new search engine console. Therefore, it is essential that you look into the properties of the old file systems, before making access to the reports.

Big Change in the SEO Industry

The closure of the old search engine console by Google is seen as a transformation, in fact, it is a bigger transformation than could ever be imagined. The SEO practices, which were prevalent in the old console will have no benefits left for the digital marketing agencies. Since Google is fast enough to remove the features from its old interface, there are many SEO companies, which are utilizing the age-old marketing practices on the features provided in the old Google console.

Extinction Brings the Real Distinction

The old version of the search engine console made by Google is extinct and this is a real true story, but then it does not mean that the extinction means complete halt of Google processes. The simple idea out here is that Google has taken the leap towards innovation with the introduction of its search console. The Beta version of the console is now over, and you are only left with the latest and the most demanding console versions that would give a phenomenal boost to the search engine rankings while keeping the black hat and gray hat practices at bay.

The disavow tool of Google is still in use and linked to the older version of the search console. The tool has the same power and enormity. You do not have to feel jinxed on the outcome of the SEO practices. The new interface is out, but then the principal functionality of the earlier version has not completely ceased. Maybe, the SEO practices and digital marketing campaigns will have to bear the slightest brunt.

How Crawling Would Affect with the New Interface

The mobile-first indexing is Google’s first preference, but you do not have to panic as the search bot is happy to crawl and index your website being the desktop agent. Your website and business will appear much stronger in online competition, of course, you have to be sure that no black hat search engine practices are making the way into your marketing strategy.

You Can Read Also- Digital marketing Strategy: Planning the Structure

Other Updates to Follow

Google has not only stopped with the introduction of new search console, but it has also stroke with its updates on Nofollow Link. These links are going through the transformation phase. In the earlier years, NoFollow Links have been side-lined by Google Bot, but not this time.

Think of Google Searches making the proceed towards becoming focused and powerful. The new search engine console has much to provide to the online searchers.

Google Says Goodbye to the Old Search Console

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6ixwebsoft Elle, officially designated to keep an eye on everything happens under the name of 6ixwebsoft Technology. Professionally trained to handle everything from a detailed analysis of the reports to adding new digital marketing services to updating the existing services at 6ixwebsoft Technology.

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7 Best Things to Do With Google Search Console to Grow Website Traffic

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Whether you are a bootstrapper or an entrepreneur, every website owner’s dream is to drive more traffic to their website and enhance the visibility over Google search results. Many people think that it takes huge hustling and gridding to improve the ranking of their website. But this blog will tell you that what you can do with Google Search Console to boost your website ranking and performance.

Sure, website traffic is the lifeblood of any business, after all, your business will survive until it has traffic. But if you can’t figure out the way to get those eyeballs onto your page, then keep in mind you have the access right now to bring a great change in your website traffic. The free Google webmaster tools are invaluable resources that you can take advantage of. You may be aware of and regularly use Google Analytics, but if you haven’t yet access the options then you should add Google Search Console to your list of to-go Google resources to drive more traffic on your website. Apart from making up-gradation in the settings, this free tool will help you improve your overall site performance by detecting and analyzing any issue that restricts your site from being indexed by Google or appearing in the organic search result.

Let’s understand what you can do with Google Search Console to Boost Traffic:

Learn and Integrate Common Keywords People Use To Locate Your Site

Generally, people use a specific term to find your website through an organic search. So the first step to making your site visible in the organic search result is to make sure you know the common keywords that users type in search engines. That’s where Google Search Console shows you the most common keywords bringing people to your website. By clicking on the particular keywords in the list you can go a little deeper to learn which pages show up for in the SERPs, from which country people are coming to your site and what devices they are using to visit your website. In addition, you can even notice how different keywords price in terms of clicks, impressions and click-through rates.

Also read:  8 Ways to Reduce You Page Load Time and Boost Your Conversion Rate

Identify Your Best-Performing Pages

Every website has some pages that perform better in the search engine than others. Google Search Console will help you determine which of your pages are performing well on search engines. Anyone can easily access these pages in the same section you found the keywords and filtering and viewing you can easily notice the position of your web pages. This feature of Google Search Console will help you identify all the pages people have seen and clicked in order of popularity. You can track the position of good performing pages and their position through Google Search Console.

Find The Most Suitable Device To Access Your Website

Now every business may have a responsive website and already taken steps to make it look good on mobile devices but still, it is good to know the ratio what portion of your visitors are accessing your site through mobile. The Google Search Console has you covered there. It will tell you what devices users have been using each time they choose to visit your site.

Locate The Location Of Your Users

If you want to design a campaign targeting any particular location then it is important to know from which particular part of the world users is visiting your website. The Google Search Console will provide you the data on where your visitors are located so that you can easily set the right geographic area to help you reach the right people for your business.

Check Your Backlinks

Backlinks are the most important factor for your website ranking, so it is important to know which sites are linking to you. Every time another authoritative website links to you, it will increase your website’s authority in the eyes of Google’s algorithm. By using Google Search Console, you can easily check the backlinks of the website and then click on the link list you see to visit the specific pages that include the link.

Improve Your Broken Links

If there is anything that can badly affect the ranking of your site, then it would be only broken links. Not only it provides bad experience to your users, but also lead people away from the functioning pages you want them to be on. It can have a negative impact on your ranking. However, you can easily find the details on any errors Google found by using the Google Search Console. Anyone can easily find the URLs that returned a 404 error. To improve the ranking of your website, it is important to fix the broken links and cut out the frustrating errors your visitors may be dealing with it now at your site.

Check Your Title Tags

Title tags are what people look at first. If its week or doesn’t sound convincing then it will have low CTR. To enhance your website’s ranking, make sure that your title tags are SEO friendly and stand out from the rest and create a unique title tag for your post. Make it well-formatted and be specif and keep it short. With the help of Google Search Console, you can easily check the position of your title tags and how they are affecting your SERP.

Hopefully, this blog will help you understand how you can use webmaster tools to further enhance the performance and ranking of your website. If you are still in a doubt that how it will work, then it is best to hire a reputed web development agency in India that can take care of your website’s needs. Right from web development, to SEO ranking to social marketing, they will handle all the related aspects of your site to help you meet your business goals.

7 Best Things to Do With Google Search Console to Grow Website Traffic

Admin Author

Chris is the Digital Marketing Manager at 6ixwebsoft Technology. With more than 5 years of experience, he associates professionally with the other team members. His guidance is very valuable for the project’s completion. He manages every business prospect with expertise.

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