Tag Archives: Google SEO Penalties

8 Methods on how Smart SEO Services increase the RoI

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Content had always been at the helm of digital marketing and SEO; it is only that many of the companies, which were conducting online business had been ignorant of this fact from the very beginning. In fact, entrepreneurs failed to realize that to cash the outcome of digital marketing, there was always the need for high quality and subject-oriented content.

Then comes the second point – Can content make any real effectiveness to your business, if it does not give you RoI. Absolutely not. Here again, only good quality content amalgamated with smart SEO practices and strategic content marketing will generate website traffic, drive the leads and enhance the overall content RoI.

Ever since the Panda Algorithm made a paradigm shift from the links to the content, plenty of online businesses began to experience problems. The arrival of Panda algorithms changed the entire way of managing the content and how to market it by using new and innovative SEO strategies.

In the entire context of the things, it is essential to develop your understanding of what is the modern, Smart SEO and how it is influential in delivering the content RoI?

#1 – Long Content Vs. Short Content

Google has time and again published caveats that long content, which is relevant to the subject of discussion is substantial for the business. The SEO activities nurtured around such content will drive high RoI in comparison to the shot or irrelevant content. Before Panda 1.0 announcement, it was easy to post articles and blogs with a short content and stuffed keywords would work. But for now, there could not be any SEO without content, and therefore, an increasing number of SEO agents have tied up with content creators and marketers to enhance the ROIs.

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#2 – Keywords & Content ROI

In 2014, Google reported the turnout of Panda 4.0. Dissimilar to earlier forms, Panda 4.0 was a significant calculation update, and that is when the Panda 4.0 was a distinct advantage, particularly with regards to watchwords. Web optimization advertisers needed to surrender their watchword stuffing ways or face positioning punishments.

Here you do not need to misinterpret the things. Keywords are still significant, but these should not be stuffed. However, an advanced, shrewd SEO catchphrase system requests that substance makers comprehend client purpose and the intended interest group. Making content with client expectation will make a superior in general site understanding and send those “top notch” flag that Google is after – low skip rate, higher than normal active visitor clicking percentage, and quality backlinks.

#3 – Create content which Earns You the Rank on Search Engines  

Create and enhance content that constructs trust with Google and guest posting sites. Make content that welcomes site guests to cooperate with your image and improve transformation rates.

#4 – Count Your Chickens Before Marketing Them  

A top-notch Panda and superior quality blog entry doesn’t begin with word check. Making long-structure content that reveals new, supportive data and answers questions is the objective for SEO-accommodating substance. Content ought to go past straightforward articulations and unsurprising data. Still, need a number? While Google doesn’t distinguish a perfect blog entry length, most of the research and contextual analyses suggest at least 1,000 words.

#5 – Maintain the Uniqueness of the Content

Content that is reused and just varies by a couple of catchphrases from different pages won’t pass the Panda calculation. Make 100% special substance on each page to guarantee that Google remembers it for the indexed lists. The content needs to be shareworthy.

Make content in view of sharing. Before you hit the distribute button, ask yourself, would somebody need to share this page? Does it look like every other person’s page on this point? The more commendable the content, the more natural backlinks the page will draw in. Consider adding some high-esteem substance to a page to make it more offer commendable, for example, video, free downloads, or infographics.

#6- Think about Reviews as Content

Audits are appearing in the SERP on both portable and work area and are a piece of a keen SEO system. While brands can’t compose their surveys or control the framework, they can ask fulfilled clients and customers to leave audits by giving them explicit connect to audit destinations. Google’s Developer Guide gives survey rules to assist you with utilizing audits as a significant substance. Maintain a strategic distance from entryway pages; they are an infringement of Google’s quality rules.

#7 – Remain social

Online networking is the ideal outlet to make the content and show up in the indexed lists. Plunge into your Analytics information to locate the social channel with the most noteworthy referral rate and build up a long haul neighborhood procedure to drive significantly more traffic.

#8- Look at Mobile Friendliness

Short content requires more than a responsive structure on mobile interface. While long-structure content has been appeared to rank better, it’s ridiculous to expect a cell phone client to peruse 1,000+ word squares of substance. Use a lot of sub-headers to separate enormous sections, give users a lot of navigation choices, and make it simple to share your substance via web-based social media.

What Could be Concluded

Picking up ROI from content showcasing and SEO is just conceivable when precise estimation and system refinement is occurring. In the realm of information immersion, it’s not entirely obvious the takeaways that can assist you with improving ROI.

Set up Google Analytics channels to wipe out insignificant information, and appropriate occasion following will assist you with investigating client connection with site content. Work with an SEO organization that knows about setting up following for content showcasing objectives.

Need help with your project, Contact Us today!

8 Methods on how Smart SEO Services increase the RoI

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Chris is the Digital Marketing Manager at 6ixwebsoft Technology. With more than 5 years of experience, he associates professionally with the other team members. His guidance is very valuable for the project’s completion. He manages every business prospect with expertise.

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Potential Ways to Safeguard Your Website From The Google SEO Penalties

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Imagine how frustrating it would be to open your Google Analytics dashboard tomorrow and notice the website traffic is flatline. That’s not so surprising!

In this fast-paced digital era, while everyone is trying hard to keep themselves ahead from others, it is common to see the often decrease in your website traffic especially when you are not following Google Algorithms. Usually, it happens, when search engine giant slaps your site with a penalty and badly affects the ranking of your site.

Also read: Google’s AMP for Email: Everything You Need to Know About It

Everyone is afraid of Google’s penalties. If you are also thinking that Google Penalties only happen when Google comes up with the new algorithms, then you are wrong. There are a lot of sites facing Google penalties even though there is no major change in the algorithm. You know why? Most sites are following spammy practices like buying links, using duplicate content, scraping content, stuffing too many keywords and so on.

No matter, what’s your business nature and what type of website you have, there is always a scope of being penalized when Google updates its algorithm. Even, we all have heard about the stories that how a recognized website has dropped in traffic due to simple SEO updates. Well, it’s the worst nightmare of every website’s owner. Your all hard work put into a website can be easily accounted for nothing if you have not taken the Google rules seriously.

There are many reasons why your website is performing terribly low or not showing the results. Don’t worry, you can easily protect your site even from the Google SEO updates and penalties.

Here are the ways to safeguard your website from Google SEO Updates:

Never Use Poor Quality or Duplicate Content

Google hates such websites that have poor or thin content. Your website content will be marked as low-quality content if you are using automatically generated content, thin affiliate pages, doorway pages, copying content from other resources, using a content spinner or post-low-quality guest post. You may need to bear heavy penalties in terms of traffic that the website could have generated, organically.

Generally speaking, never attempt to copy content at all, otherwise, you will be easily subject to penalized. If you are using any content source, then make sure you reference the source in the article, so Google and other search engines know that you recognize that some of the content is not unique.

Don’t Buy or Sell Links

While it is always an easy and simple way to buy links from other websites targeting your website or vice versa, but it can drastically affect the ranking of your website the moment Google comes up with the updates. Google works on smart strategies pretty much aware of what is a genuine link and which one is purchased link.

Secondly buying or selling links does not add any value to your content, because they are typically unrelated and not even gain many clicks.

Fight Negative SEO

Your competitors can hurt your SEO efforts and can even get you penalized by Google by doing negative SEO on your site. The most common practice of negative SEO is to link a lot of spammy sites to you. And if Google finds a spammy site linking to you, it might think of your site is also a low-quality or poor performing site. This will not only affect your website ranking but also increase the risk of penalties.

So if you notice any spammy sites linking to you, it is an alarming time to disavow those links now. Create a simple text file will all the spammy incoming links and then upload it using the Google disavow links tool page.

Watch Guest Blogging on your Website and Others

Guest posting is a popular practice among SEO experts for the do-follow internal linking purpose but the problem is as same as with buying and selling the links. If you want to protect your site from Google penalties, then limit guest blogging. The unrelated guest posts can harm your website ranking and drag down instead providing any aid to your website.

Watch Your Site From Hacking

Your site can also face a Google penalty if it got hacked. While the only moto of hacking your site is to stuff your website with lots of spammy backlinks that ultimately triggered the Google penalty. This will drop your website traffic and a site got completely wiped out of Google’s index. Getting hacked is the worst reason for facing google penalties as it is truly not your fault. The best solution is to protect your site to avoid such Google Fines.

Final Words

Facing the Google penalities is always scary, but you can’t live with the fear of this costly penalties when Google comes up with the latest algorithms. Build your website with honest practices and you definitely receive a good result. You can easily decrease the chance of getting penalized by simply keeping these points in mind.

You can hire a reputed digital marketing company that can easily reevaluate your site and keep these common issues at the bay. With every Google update, they will assure that your site will remain safe and avoid drops in website traffic.

Potential Ways to Safeguard Your Website From The Google SEO Penalties

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6ixwebsoft Elle, officially designated to keep an eye on everything happens under the name of 6ixwebsoft Technology. Professionally trained to handle everything from a detailed analysis of the reports to adding new digital marketing services to updating the existing services at 6ixwebsoft Technology.

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