The process and strategies of optimizing your online presence have changed drastically in recent years, what was the best a few years ago is not working really well now. The fundamental optimizing strategies continue to remain unchanged, for instance, your idea of targeting specific keywords for improving the organic rankings do not really work, though keywords are the crux.
With the growing population on the internet and invariably growing SEO techniques. It often becomes too big a problem on what types of SEO techniques are going to turn the ball in your court, and which ones of these techniques bring you down.
Do you need to stop or slow down the link building strategy? Is the time opportune to invest in On-Page SEO? What efforts you need to put in for driving the rankings with respect to search engine growth. Where exactly do SEO and Social media Intersect? There may be a whopping 200 Google Ranking Factors around, but in reality, who is going to incorporate those factors into their online business, becomes somewhat critical.
Without further ado, here are a few points that you need to be serious with when planning your SEO efforts in the new year:
#1 – Look at your page speed, and if something is really slowing down your website, you need to get rid of it immediately. If the load time of the page has increased, irrespective of the reasons, the increase in visitors visiting your website will slow down. Web pages that load quickly helps in improving the user experience and terribly reduces the operating costs altogether.
If your website is a WordPress Website, make sure you are not overusing the plugins. Deactivate the plug-ins, which are not required by you. Try to make the efforts to declutter the sidebar by placing only the most required widgets.
Remember, if the page speed is slower than the usual, you are on the brink of losing the fight for earning top organic listings, irrespective of the fact how good your content is really written or presented.
#2 – Establish useful links to relevant websites and the content as this is critical to the growth of your business. Many site optimizers think that linking to content pages that have the authority may siphon out high-quality organic traffic, but then this is not always the case. Link building has and will always remain an essential part of search engine optimization.
Authoritative links relevant to your business will create trust on your website. With linking to other websites, you are following the trackable traffic and creating the much-required value for your online business.
#3 – Keep humans as your top priority, followed by the search engine bots. You have to change your mindset right away if you are still going with the old school of SEO, wherein keywords in the content can only drive valuable traffic than the quality of content and ideas expressed therein.
Many website administrators like to go for the long-tail keywording or rephrasing method. They do not want to take the risk of manipulating the search engines. The idea here should be that you do not need to give undue weight to search engines when you know that what drives business is the traffic.
Search Engines do not exist practically without writing. You ought to have the content written for the right audience, and this is where SEO copywriting comes to play the role. By placing emphasis on user content, there is always the user experience, which is effective in building trust.
#4 -Get links from other trustworthy sites to your blogs and websites, because these inbound links are life source of your search engine rankings. Combination of NoFollow with DoFollow links, you will enjoy the natural link profile, which is rewarded by Google.
Content marketing is the way you create high quality and readable content, which would create an urgency for people to link to your blog or content. The reality is that when you establish links to authoritative blogs, there would be an increasing number of people who will link to you in a natural way.
#5 – Place the Web Analytics Right in the Beginning
Once you have clearly defined the SEO goals, you will need the analytics to understand what is really working and in which direction. Basically, analytics is the appropriate tool that helps in tracking the demography of your audience as well as several other things. Web Analytics works in a much smarter and realistic way.
#6 – Your meta descriptions for every page should be unique in every sense. These should not be rehashed or rephrased.
There cannot be the same meta description for every website page. The same content written for every page will cause technical problems in optimization. In the case of WordPress user, the duplicate meta description can be erased by way of installation of the All-In-One-SEO Pack or even the Yoast Plugins.
#7- URLs used should have meaningful and readable intent. If the users have difficulty in reading or understanding the URL, there will be confusion among the search engines as well.
Long URLs do not matter much, but the URL does not have any special characters or numbers, then your website will be ranked quickly on the search engines. Too complex URLs will not help in driving the opinion, because such URLs are not ever clicked.
Keep in mind that you are writing the content around the long-tail keywords. You are creating meaningful content that is liked and read by the readers. Good readership will bring good value to your online business in the long run.
