You already have a gorgeous website, and you have already invested plenty of money in marketing your content. Besides, you have already spent a lot of time over the development of buyer persona on the purpose of catching the target audience. Everything that you could think or do, is already done. The time is now ripe to pass your efforts to prospective clients, apprise him or her about the campaign developments.
How you are going to bring value and commitment to the client’s work? The answer lies with Key Performance Indicators (KPIs). Here are a few critical KPIs that you need to look around effectively:
#1- Organic Sessions –
Check the visits registered on your websites from search engines like Google, Yandex, and Bing. Basically, a session is described as the visit of a human to a particular website and the action taken thereof in the visit, and later on the exit of the user from the website. Just in case the user is idle and not involving himself or herself in any activity, the session will automatically get over after 30 minutes. A single individual can be responsible for multiple sessions. Organic traffic is measured with Google Analytics, or you can assimilate the data with a reporting tool such as Agency Analytics for cross-referencing several types of data points. If the organic traffic increases, it is the key point to judge for this is going to align the ultimate objective of SEO. A growth in organic sessions obviously means that there was a substantial increase in branded searches. A blend of traditional and digital marketing methodologies enhances brand awareness.
You can help yourself by executing more organic sessions by making a convincing, pertinent page title and drafting a meta description with a clear, inviting call-to-action. Growing organic sessions designates that you are inhabiting more value and this is what you always aimed at achieving in a full-scale SEO campaign.
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#2 – Keyword Ranking Increases
Keyword rankings point to the specific position of the business keywords in search engines like Bing, or Google. Closer the number, the better it is going to be from the prospects of your business. More is the website rank for the designated keywords, the better it is going to be for your means.
Keyword rankings can be tracked using tools like the SEM Rush or the SE Ranking. There are a few keywords for which your business will rank high, and these include the keywords that have your brand name and the targeted long-tail keywords. It is very important to note that Keyword ranking improvements will be the first entry point for achieving the primary objectives such as the more traffic, leads, and sales. Therefore, it is necessary to always keep a watch on your business keyword rankings.
#3 –Leads/Conversions
The first two ranking factors relate to attracting visitors to your site from search engines – but what action do you need users to take once they’ve landed on your site? Generating leads and then converting them into the sale is a kind of task that does not work by chance. The lead could be a Newsletter Signup or a Phone Call or maybe it could be a Contact Form submission. The best way to generate leads is to set up the goals as well as events in Google Analytics. It is only then that you will come to know whether more conversions are on the Mobile or Desktops. Where the greater number of leads are registered on the web page? Setting up the goal funnel is also important out here.
Keep an eye on these key performance indicators when you want the best outcome from SEO activities.
