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How Website Should Appear to Your Audience

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Most of us know the website from its literal sense, but miss the essence of having a website, especially, when it comes to channelizing the business perspective. What is a website basically? Let this question become clear in our minds. The term “Website” is jargon to many, and this becomes all the more interesting when you ask this question to a Website Developer or Website Designer! The statements hurled on to you when you ask the question – What is a Website would be somewhat like – A website is PHP, or JavaScript, Bootstrap, Plugins, Images, Text, etc. The question is still not answered. Don’t you feel somewhat awkward in your mind when you come to notice that you have a website, but you lack the basic understanding of it, and this is where you are going to show the laxity upon asking -What all your website should have to engage the customers. Part#1 – What is a website?  You need to answer it from your heart and sensibly. Because a lot of you know literally about websites, but miss logical reasoning. Guess you have come on this website to read the blog! And now with Part#2 – How the website should appear to the visitors?

Supposing a visitor visits your website- S/he has only 5 to 10 seconds to skim through the page, and that is what all you have to impress her/him. The three most significant factors to impress a prospective website visitor is – superior quality and semantically powerful content; seamlessly balanced site navigation, and remarkable upload time.

You may be guessing that despite the new age technology and an advanced set of tools around, why a visitor is not engaged when S/he visits a website. And very soon you began to feel disheartened to know that your website is going low on the visitors’ count despite using the most advanced technologies. Were you wrong with the choice of technologies? Maybe so! You have been a smart thinker by adding the world’s leading technologies into your website, but you missed somewhere, and that too aggressively. You did not care for the presentation of your website and its intuitive design. You probably had placed a lot of effort on increasing the functionality, you have terribly broken apart when you find that your website is doing poorly in terms of user engagement and communication.

Either you redesign your website from a different perspective, or you initiate improvisation procedures on your website to ensure that it becomes futuristic in terms of technology updation, but user communication and interaction, Because, if this does not happen, you lose your business and the objective altogether.

Create a Call to Action – From a developer’s perspective, placing a CTA button on the pages will solve the purpose, but this is where the intuitive reasoning fails and lays off the potential visitors to your website, who could also engage and become loyal customers later on. You ought to know this fact – Visitors are humans, and to appease the sentiments of humans, you need to be a good word player. Use of appropriate actionable words such as DISCOVER, START, KNOW, etc. can change the game.  Furthermore, the use of Red CTA buttons boosts the conversion rate by 21% while the use of Orange CTA buttons increases the conversion rate by 32.5%.

Increase the Page Speed – One of the reasons highlighted at the beginning for website visitors to tuck tail and find the way to the new website is slow website speed.  Even a minor two seconds delay in website upload would land your customer on your competitor’s website. This is a big problem, which lets you lose your business in a flick.

Balanced Use of White Space – Adding white space to your web pages, especially on the left and the right margins and within the paragraphs would help in enhancing the understanding of the readers. Balanced white space means better appeal and a more effective CTA return. This also improves the website navigation and creates awesome attraction.

Keep the Navigation Simple, Yet Strategic – It is very obvious that you do not want the website visitors to leave the page within one second of their arrival. The best thing that can be done is to create simple website navigation. Do not add more than seven items on the main menu as this gives a completely disturbing feel. More significant out here would be to keep the NavBar aligned and fixed properly.  In this manner, visitors to your website would remain glued for more than five seconds.

How Website Should Appear to Your Audience

Admin Author

Chris is the Digital Marketing Manager at 6ixwebsoft Technology. With more than 5 years of experience, he associates professionally with the other team members. His guidance is very valuable for the project’s completion. He manages every business prospect with expertise.

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What are the 9 Surprising Benefits of Having a Website

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Website is the face of your business on the interment, believe it or not, your prospective customers are going to fall for you, only if your website has necessitating qualities, which are required by the prospective customers.

The essence of the internet clearly ascertains 101 points of having a website. Small business, or a large business, the presence of a website makes a whopping difference in the way a business is going to make its headway. With your business online, you just cannot think of the benefits and impromptu surprises of having a truly expressive website.

Website and Its Unlimited Benefits

#1 – Cost-effective Means of Running Your Business – Taking your business online means that you have a website, and then channelize online advertising methods to gain popularity across the globe. Most of the online advertising methodologies used for propagating the business online comes with cost-effective offers. You do not have to spend billions on your small expenditure schedule. And moreover, you also do not have to pay for the changes. Whatever you wish to launch, you can easily launch it and subsequently advertise about it for a few dollars. In succinct, you have control over your business spending.  What’s exciting – you engender the on-the-fly manipulations to advertising format without much ado.

#2 – Expands Your Business Across Borders-  The traditional way of conducting business used to be expensive and time-consuming. There was also a lot of time required to reach from one country to another. But, with the websites describing your unique business model to people from various demographies, the advantage would always lie with you. Most interestingly, your business profile is delegated to the new world, without making any physical movements. More significantly, your business would have wider exposure and more reach, beyond your expectations.

#3 – Increases the Business Trustworthiness – Your business needs to show a trust factor, or reliability as only then the prospective customers would catch up. The form and character of your website should also be divergent. And above everything else, your website should give a professional feel that has all the user-friendly nature. With a powerful website, you are dishing out the message to your end customers that you re available to them round the clock. Your presence is always registered by the end customers, and this is one of the obvious benefits that your end customers would like to go with.

#4 – Anytime and Anywhere Availability – When your business is on a website, you have another great advantage added naturally, and this is 24/7 availability. Your end customers will be happy to find you there as they know that you are always alive and running. More so, they will be able to access your products or services. In this way, your business will generate more profits in less timeframe. All of it just not possible in a traditional storefront, where buying is not possible without being physically present at the storefront.  Website stores make your customers loyal and that is just the exciting part of everything.

#5 – Increase in Potential Sales – The selling point of your products and services would increase automatically once you are out there on the huge and ever-expanding webspace, with an attractive website always dashing and live. Your website, if it is rich in content and engages the customers, enhances the sales graph. This is the boon and even more, interestingly, you create a strong and growing bond with your customers. Being on the website not only means that you have increased sales but indeed, there is much more life and extravaganza happening all the way.

#6 – Prospect of Increasing Your Competitive Advantage – There are pretty good chances that your competition has a fluid website and he or she is already doing great business on the internet. Now, you want to grab this opportunity and make a wholesome difference in your business. That’s where you plan to have a website and then take the website to its full advantage. Once this is complete and done, you would start making moolah. It is not a surprise, but wholesome amazement.

#7 – Building Wider Customer Base –  If you have an engaging website, your customers will start interacting with you and this is also when your customers start thinking about your business.  A high customer base would lead towards the formation of the basis where your business turns into money magnate. Your business starts listing the much-needed customer base.  It is a great way of adding a boost to your business in the end.

#8- Market the Business in a Planned Manner – With a strategically planned and responsive website, you will introduce your products and services in the target markets.  You will have the target audience, who are interested to buy the products or services. Basically, your website is a platform that works for the good of your business. In one way or the other, it is going to add real value to the business.

#9 –  Nurtures Customer Relationship and Builds Understanding – The presence of your business on the internet means that you are gradually approaching towards earning customer reputation.  The prospective customers will start knowing about you and your personality besides your business. You can also reciprocate by offering some special offers to your customers, and over a period of time, they build an understanding relationship.  In fact, all of it happens in a natural way.

With these 9-rock solid benefits of a website described here, you obviously need to have one right away. Keep in your mind that you not only have any website, but a functional WebLogic created for yourself.

What are the 9 Surprising Benefits of Having a Website

Admin Author

Chris is the Digital Marketing Manager at 6ixwebsoft Technology. With more than 5 years of experience, he associates professionally with the other team members. His guidance is very valuable for the project’s completion. He manages every business prospect with expertise.

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