As Google and other search engine’s algorithm is changing, we can’t rely on yesterday’s ranking factors. New and updated ranking factors have already been a cause of concern for SEO specialists.

Although it is almost impossible to figure out Google algorithms completely but to understand important ranking factors, it is vital to understand these 7 ranking factors of Google and other search engines.
Content – “Content is King and it will be”. You need to have quality content on your website. Say no to duplicate contents and write articles in depth in order to serve users in the best way.  To drive maximum traffic, you should keep your website updated with new and unique posts.

On-Page SEO – Having great content is not enough if your website is not on-page optimized. There are many On-Page SEO activities and you need to optimize your website in a good way for great results. Some of important activities include – Local Optimization, Meta Tags, Content Optimization, Alt tags, URL optimization, Interlinking , W3 validation and more.

Backlinks – Google values a number of quality backlinks as important ranking factors. Backlinks from  high authority websites help websites achieve top rankings in SERP. You should try to get do-follow backlinks from thematic websites having good DA/PA.

Responsive website with good user experience – After Mobilegeddon update, it is almost mandatory to have responsive websites to drive maximum traffic on a website. For great user experience, Google prefers mobile friendly websites because of increasing number of mobile phone users.

Site speed should be good –  In the same manner as Google prefer to give importance to responsive websites for better user experience, fast loading websites are preferred. If a website loads slow, there will be higher bounce rate, that will be caused poor performance in search engine ranking results.

Social Media presence is important – Your website needs to have good presence over social media. You can create profile/pages over top social media sites and make them updated with unique content and posts.

Other Important Ranking  Factors – Google considers above 200 points as ranking factors. Above mentioned points are really important but you should remember some other ranking factors including – Domain factors,  Keyword density, Heading Tags, broken Links, Alt tags, sitemap, Webmaster tools, good navigation, Click Through Ratio – CTR, Bounce Rates, Location of server, Chrome Bookmarks, SSL certificate, number of social shares and reviews and feedback .

Before the Google penguin update,  the more number of backlinks a website had, there was higher chance to rank at better positions. At that time, number of backlinks couldn’t harm a website.

After Google Penguin update, things changed suddenly as websites with spammy backlinks started getting Penalized. In the days, it’s not about building so many backlinks but it’s the time to have quality backlinks only.

What are the Toxic Backlinks ?
Backlinks are necessary to get high positions in search engines but not every backlink is created equal. The Unnatural links often term as Toxic backlinks are of low quality backinks that can harm your website. Toxic backlinks may help sites get top positions but they are not good for long term.  If Google and other search engines find that some of your links are not relevant to your website, these links are categorized as “Toxic backlinks” and search engines take necessary steps.

How do I know If my website has Toxic backlinks?

There are many ways to know about irrelevant backlinks created for your website. The following ways can help you know if your website has low quality backlinks –

• You simply know because you created them
• You get a warning notification from Google
• You notice a sudden drop in Traffic
• By seeing a list of backlinks from Google webmaster tools

Method to remove Backlinks from a website –

When you know that your website has some toxic backlinks, the next step should be the cleanup process.  It is vital for your website to remove irrelevant backlinks in  order to get top positions and better traffic.  Below are some of the process to fix “Toxic Backlinks” from any website –

• The simplest way to delete irrelevant backlink is to know from where these links are coming. You can get the links deleted by simply logging into the account.
• If you don’t have credential to log in and remove your listings, You can humbly request site owner to do so.
• If any of above steps don’t work for you, you can take the help of Google’s disavow tool to simply remove the backlinks from your website.

When you do the job to remove Toxic backlinks from your website, you should file a reconsideration request with Google. Do remember that Google may take around 2-3 weeks to respond to your submission.

Final Words –

If your website is suffering from Toxic backlinks, you should follow the above steps to get rid from irrelevant links. Be remember not to practice any black hat SEO in future. Go ahead and improve SEO of your website now. All the best 🙂

Hiring a professional digital marketing service in the USA can be gained a lot more than one usually thinks; it opens up novel vistas for doing business online. A digital marketing company manages all your business’ web presence and develops an effective campaign to maximize your sales leads. Although the process of digital marketing has been changing since its inception, the contemporary one gives priority to SEO, SMO, PPC and others. However, one thing that remained and will remain same – the notions. Below points read the benefits that you get from a professional digital marketing company:

Comprehensive project analysis:

The comprehensive analysis of your project allows the professional digital marketers to assemble a customize strategy, of which result is more fruitful. The analysis includes your current standing among your potential customers and then a plan is implemented that gives maximum benefits. When they identify your business goal, they come up with strategies that not only improve your online presence but also manage your reputation among your customers.

Measurable Results:

From the very beginning to the current time, a professional digital marketing company keeps you updated with the results that you are getting by their services. This not only allows you watch over the campaign but you can also suggest them your preferences. The result report also maintains the transparency of their services and the changes that you have to enhance the future results.

Technology and Expertise:

Being an expert in their field, a professional digital marketer assures for positive results that worth each penny you pay. Advanced technology coupled with top-notch professionals holds the key to creating a successful digital marketing campaign. For example, the profession will do a test on your website to evaluate whether or not your website is capable of supporting the campaign and able to convert the visitors into your customers.

Reach to the target audience:

What benefits you’ll get if you’re serving your services to the people in New York and your digital marketing campaign is introducing your business somewhere in Paris? It is crucial the campaign targets the potential customers. Professional digital marketers precisely target those people who can easily buy your products or services; therefore, you’ll get result-oriented services than just to have trivial accomplishments.

Better Return on Investments:

The prices you pay for digital marketing services are always in tandem with the assistance you get. A business is all about getting a higher return on investments, so a businessperson has to opt for those strategies that give him/her better ROI. Usually, digital marketing company offers different packages that are planned concerning every level of affordability, or you can simply opt for those services that are required without investing in useless assistance.

If you are looking for a professional digital marketing company in the USA, then get a free quote from us. Being ISO 9001 certified brand for digital marketing, 6ixwebsoft Technology not only offers reliable and result-oriented digital marketing services but also maintain privacy so that you can completely rely on us for a better business relationship.