A search engine is a medium which enables users to search information on web. Whatever query is entered in a search engine a list of relevant websites appear based on keywords present in the content.

This was the method used by Google, most popular search engine, to determine the relevancy of an article. But basing the search on only keywords may not result in good content web page. In past writers cram pages full with hundreds of keywords and no fruitful content. As a result search engines are now using crawlers who look for common words or phrases related with the main keywords. These are known as LSI keywords.

What is Latent Semantic Indexing?

Latent semantic indexing is a retrieval method which looks for patterns of word distribution in different documents and indexed them as per relevancy for crawlers to determine what the content is all about. It helps crawlers in understanding user search habits and provides users with best and most relevant quality content for the search queries. For example if the keyword is laptop then LSI keywords would be Dell, Microsoft, Samsung, Desktop, Tablets, Price, Model, Bags, comparison etc.

Latent Semantic Analysis assumes that words that are close in meaning will occur in similar pieces of text. Using exact keywords to search the query does not gives accurate results thus analyzing the search query and using different words related to the main keyword provides better results and also helps keeping out the spammers.

Contrary to popular belief, these are not just synonym or keywords that are similar in meaning. These can be brand names or the current demands in the market. LSI keywords change all the time based on the current trends.

How to find LSI Keywords?

If you are a content writer then you need to know about LSI keywords and incorporate them in your article. This does not mean you should not maintain keyword density. Try to incorporate keywords and LSI Keywords in your content to make it search engine relevant. There are several tools available in the market for searching LSI keywords but the best one is Google itself.

When you enter any query in Google it shows highlighted words and related searches so as you get the idea which words are used by Google for searching your query. Searches related to the query, mentioned at the end of the page, give you the idea about LSI keywords. If you want LSI keywords for phone then enter phone in search query and Google will show you the result as below
You can also type a keyword without pressing enter key Google would show related search words list.
Google Adwords Tool also known as Keyword Planner Tool is also very useful in finding LSI keywords. Search for any keyword and it shows keyword ideas at the end.

How LSI keywords can help with SEO

Replace keywords with LSI words as it will decrease your keyword density which will increase chances of Google picking up your content and increased page views. Always keep keyword density within 1-3%.

Use LSI keywords to strengthen your ads. Repeat keywords in ad campaign make it less noticeable.

Keeping your site indexed by Google is only way to be found in search and increase more traffic to your website. This is can be done with LSI and it also reduces your chances of being penalized by Google.

Use of LSI keywords in Meta description also helps in gaining attention of Google and making your page more recognizable.

Tips while using LSI

Inserting LSI keywords without any strategy, just to fill up content is never good. It looks manipulative and spam.

Choose the right keywords using Google and then use these words in title, heading or as a question but stay away from over optimization.

Insert keywords in such a way that they appear completely natural and relevant to your content.
Write quality content without worrying too much about keywords and you would automatically end up with these keywords in the finished article.

With the help of Google Webmaster Tools you can see issues and the keywords your content is ranked for.

Above of all avoid repetition of same keyword over and over. Using LSI keywords is good but excess use and sole focus on keyword is never recommended.

Photography is an art and photographers are creative by nature. But with advancement of technologies and more and more gadgets available in the market, everyone has become a photographer and the industry has become highly competitive. Expenditure on marketing activities has increased to get more business but in the end these extra marketing activities are eating your profit and not giving better returns.

So what to do? How to capture the right target market and increase ROI? The answer is to go for SEO services. Every business has a web presence nowadays and it’s better to focus on building up your web image as the number of internet users are increasing day by day.

What is SEO?

Search Engine Optimization or SEO is the new age marketing method where instead of spending a lot on different marketing activities you spend on internet activities to build up your Google ranking and attract visitors to your website. The higher you rank in Google, number of visitors and conversion would increase thus increasing your sales.

Before hiring any photographer for any event people visit internet to check on reviews, quality of services and experience of the service providers available. They check portfolio and testimonials before finalizing a photographer for their special event. Such is the level of impact internet plays on a business and in succeeding it.

How SEO can help you

Attracting your target market

Reduce expenditure on marketing activities

Build up your brand image and name

Increased number of visitors and potential customers to your website

Getting your desired payment for services delivered

Developing your local client base through Google local business listings

What 6ixwebsoft Technology can do for you

6ixwebsoft Technology is a USA based company providing web solutions for clients within and outside USA for more than a decade. We provide web services such as Website Development, Responsive Website Development, Web Design, SEO services and so on.

We are experts in well researched, customized SEO approach as per specific business needs and providing the best services in the industry. Our vast years of working in this industry has given us experience of dealing with any business from any sector or industry.

6ixwebsoft Technology has a well developed methodology to help its clients achieve their goal. Our step by step methodology is

Research knowing the ins and outs of a business, its mission and goals, target market and competitors would help in developing successful strategy for SEO work.

Blueprint what can be done is proposed in quantitative terms and how much time is required are all discussed and finalized in this stage with the clients.

Implementation Our SEO consultants and developers work on website and optimization techniques giving you periodic reports.

We provide full SEO services for photography websites. Photography is different from other product selling websites and therefore requires unique emphasis on certain key points. For example using image keywords and optimizing images carefully so as Google can index the website. We promote site through different social media channels and develop links to different photo bloggers to develop more visibility and traffic.

Reverse image searches is very important for photographers to check out if their images are used without licensing and to curb their losses. All images on the website are watermarked to curb non licensing usage.

These are some of the services you get with 6ixwebsoft Technology. Our motto is to provide best web services within the industry at affordable costs. High customer service, affordable costs and best SEO solutions are the key points through which we are known.