Blogging is one of the core essentials of building a brand and reputation that no company can do without. Whether you have a formidable mass of financial resource behind your venture or just enough to make things work, you need to get blogging.
Now, there are many ways you can actually get to blogging and building an audience for yourself. In many cases, people or companies and their responsible persons, tend to stick with their own internal blog due to various reasons. This can be mostly to avoid complying with the requirements of external blogs.
However, there are a number of online blogging platforms which can provide you with a good place to generate an audience. Usually, they have a rather high standard of approval so you need to really dig up good stuff and present it in a catchy manner. If you can do that, then you have a solid backlink to your website.
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So, if you want to blog, you need to know which these platforms are. Here is a list of the most popular and profitable blogging platforms of 2019.
5 Best Blogging Platforms for 2019
Medium
Medium is a very fast growing platform for blogging. It has been developing a strong reputation and dedicated audience for itself ever since it started back in 2012. According to recent statistics, this platform has over 60 million users each month. This stat is slowly inching closer to the popularity of WordPress, which has ruled the free blogging platform roost for quite a number of years now.
So, this is a great place for you to earn a reputation for yourself as a provider of high-quality content. You will need to register on Medium to be able to blog. If you are new to the whole blogging thing, then Medium is the right place for you to sharpen your skills. This platform has a very easy to use interface and can help you understand how you can get your blogging skills up to professional levels.
Linkedin is the perfect media for professionals who want to grow a network around their expertize. Basically, it allows you to have potentially limitless outreach if you provide content which is of high-quality and uniquely structured. The great thing about Linkedin is that it already has a huge network of professionals on it. So, this means that when you do write a blog, it can be shared with all your contacts. This reduces the need for external linking although you should do that as well just to maximize outreach.
Further, as a publishing medium, it is on par with any other and at the same time, it allows you to publish and spread any content on its own. This means there is little to no need to use other social media. Also, if your target focus is exclusively B2B then you are better off using Linkedin over most other blogging platforms on this list. It provides the perfect platform for leveraging industry knowledge and insights into a cohesive mix. It can also be used by multiple account holders and so, the potential for networking on professional fronts is truly massive when using Linkedin.
WordPress
No real free blogging platform list would be complete without the presence of WordPress. This platform has really be the biggest mainstay in the blogging market since it was launched in 2005. As a do-it-all solution to blogging, WordPress offers all the key ingredients which you can use to get yourself the right kind of online traction.
What really makes WordPress the most popular choice among bloggers worldwide is its versatility. There are so many ways to leverage the software for benefits that you really cannot get lost in the crowd unless you are deliberately trying to. In other words, you can find a million ways to pitch your blogs in the perfect way using the staggering number of customization options it offer. Of course, many of these are locked away behind paid accounts, but even then you can get a lot of blogging done with the free account and its limited features.
Conclusion
These three platforms are the most popular of all free blogging platforms in the market right now. There are a few others you can try out but for companies which want to really make little work of their blogs and focus on providing quality content, choosing among these is a good way. Further, each of these offers a novel opportunity to develop your blog in a unique way. Between semi-casual Medium blog, info-centric Linkedin blogs and the quintessential WordPress all-in-one blog, you have everything you need. But do be certain of which blog you choose as each has its own set of requirements for deriving maximum profit and growing your online audience!
