Like the internal audits carried out in big corporate giants and small companies to ensure financial stability, your website also needs auditing on a regular basis. The purpose of this audit is to ensure the proper functioning of your website and more engagement from the targeted audience. Audits have to be earmarked by experienced SEO and website design and development firms and not just any Tom, Dick and Harry.
What is the Need for Auditing Your Website?
SEO Audit is not about wasting your time, efforts and efficiency, rather it is the opposite. While a regular SEO activity would need more time to add low-quality backlinks to a website, the worst nightmare is that you are wasting away the time and effort. Maybe on any fateful day, you land up really low and the problems really add up somewhere. A reliable SEO audit is going to bring about potential changes in the way and manner the website should behave and reap the results.
The essential purpose of conducting a comprehensive SEO Audit is to take a critical understanding of the kind of SEO efforts executed, and what would be the real outcome of those efforts. If you are not conducting the SEO audits, somewhere or the other, you are lacking behind. The basic and essential purpose of performing SEO activities is not fulfilled.
How SEO Audit Begins
Before taking on to the SEO Audit procedures, you need to get your website crawled. It is very essential to take on the prep steps then and there. When your website is crawled, you are most likely to come up with an idea as to what pages of your websites have been cached by search engine crawlers and which ones aren’t. Crawling will also tell you that certain pages of your website are not ranking well in comparison to your competitors.
There are certain specific tools that help in getting your search engine crawled. The Search Engine Spider Simulator tool is one of those essential tools, which would help you in understanding what is indexable on your website.
And now do you have the idea, what search engines are really pointing towards with respect to your website?
Well, this is where you need to look around seriously. This is where the Free Webmaster Tools are used for. The tools have been provided by various search engines, the common ones are – Google Webmaster Tools or Bing Webmaster Tools. It is necessary to start using these tools to gain more knowledge on your website, and the changes require thereof.
Next, you need to start analyzing the accessibility and indexability and look at the Robots.txt. The Robots.txt file will show where the problems are in the indexed file and if you do not want a particular area on the website to get crawled, you can always ban it by using the Robots.txt.
However, the first thing always comes first. What you need now is a professional SEO firm, who is not only good at auditing but understands your business.
If you hire any low-cost SEO Firm, or just in case you go with an SEO firm that has no technical superiority and lack the adept insight into neural knowledge on the SEO, the process of auditing would be a complete nightmare in itself. This happens quite often with people.
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