Whether you are operating an independent hotel in an isolated country or managing the chain of hotels in most popular destinations around the globe, it is important to have an optimized hotel booking website that helps you boost your reservations and ensure more business. However, with the often changes in Google Algorithm, it is difficult to have an optimized website.
Having a site that performs well and helps you reach your targeted audience in real-time requires integrating all Google rules. If you want to develop a hotel booking site that captures the attention of your target market and drives bookings, then it is best to read this blog and learn how to prepare it for 2019.
Integrate Google Algorithms to Enhance Functionality of Your Website
Website is an integral part of your online business, so you need to create each component of your eCommerce site carefully to make the most out of this. Considering the growing number of travelers searching for hotels online and the rapid evolution of search engine functionalities, it won’t be easier to create a site that perfectly fits the latest 2019 Google rules.
When it comes to developing a hotel booking site, SEO is crucial to the success of any hotel marketing strategy. The site should be updated as often as needed to keep up with the swiftly shifting traveler’s search behaviors and rising trends in the SEO environment.
However, how you can make sure that the right guests find your hotel booking site on search engines, while hundreds of other property booking sites competing for attention? In this blog post, few most important strategies have been listed below to help you optimize your website for better online visibility, brand credibility and drive better business results.
Content is King: Keep it Unique and Keyword-Rich
Google loves to rank those sites higher on search engines that provide relevant yet keyword-driven content. You can’t fool Google, so make sure the pages that relate directly with the specific search queries have a quality yet user-friendly content to drive higher ranking in the search results.
For example, if your web-page content is all about luxury properties or family accommodations, then your property won’t rank higher for travelers searching for a hostel facility.
Google evaluates the content quality by measuring how long the user is engaged to your page and how many pages they clicked. The longer the user stays at your site, the more content they look at on different pages. This will turn into richer SEO value and enhance the ranking of your site.
To attract more traffic to your hotel booking website and to engage them longer, your content needs to answer the specific queries they have. Make sure your descriptions include the type of words that potential visitors used to type in their searches and tag your property pictures with the accommodation type keywords. Google search algorithm just loves fresh, unique and regular content, so just adhere to that!
Optimize the Images for Search
Undoubtedly, high-resolution images can easily influence the potential would-be guest to book a hotel at your site. However, what if those images start taking longer load time? Your visitor will quickly jump to another site and more chances to lose your business.
Usually, Google scans file names on a website to check its relevance. Make sure your image names are using descriptive but simple language. Front example, “Hotel front view”, “Room View”, so on. Secondly, it is important to customize your “alt text” to explain what your image is all about. The right description of the image will also add SEO value.
Aside from considering the file name, now you have to consider the size of the image. Larger files can slow down the response time and affect google ranking. So for a hotel booking website, the JPEG format is ideal. It offers the best picture quality even when the file size is small.
Use Internal and External Links To Build Strong Online Presence
When your page is linked with other forms of content, search engines tend to find your web pages more quickly. A strategic approach to linking can greatly affect the ranking of your site. If done rightly, it drives more traffic to your booking site.
Internal Linking
It is used to driving a website visitor from your hotel page to your blog post or vice versa. Secondly, internal links also assist visitors to navigate your site easily by allowing them to click through to a relevant page. Try to build two to five internal links per page to enhance the navigation of your site.
External Linking
It is a smart way to connect with other businesses and build a strong online presence on the search engines. This could be simple as a local tourism website will recommend your hotel or your website promotions for an upcoming festival in your area. Make sure you only link to other trustworthy sites, as websites with poor SEO can drag down your position.
Make Your Site Responsive
According to Google, now more searches are made on mobile devices than on desktop computers. With the rapidly changing digital scenario, mobile searches will become even more important. This is why Google predicts that their algorithms will primarily use the responsive site’s content to rank pages.
A mobile-friendly website can ensure fast minute booking accommodations on your site and provide excellent user-experience to the guests.
