There were times when not much real business minded people used to open up on the social media channels, but everything has changed and it is changing for the better. Today marketing on social media gives out good results, especially as new and inventive technologies like Internet of Things (IoT) and Artificial Intelligence (AI) is helping the corporate world to take a quantum jump. And here comes the magnificent year 2019, where economies are struggling, social media offers a better place to economize and prove useful for the businesses. The big and ever-growing corporate world is not waiting or giving a second thought to cash on the benefits of social media marketing. Therefore, talking about the prominent social media marketing trends in the year 2019 starts making real sense.
Trend#1
Augmented Reality (AR) Communicates New Means of Communication
The release of iPhone 8 and X announced the world of Augmented Reality is going to take a quantum jump. The state-of-the-art chip technology used in these smart communication devices will bring the ultimate power of communication into the hands of individuals. The Augmented Reality experience of these smartphone devices will bring transformation. Another case study points the use of Snapchat, which has new generation filters, which gives advantage to the users to take Selfie through the Bitmoji character-and all of it is through Augmented Reality. The time has already arrived when the big corporate world will showcase its products straight into the timelines of social media with Augmented Reality.
Trend#2
Instagram Stories Make an All-Time Virtual Gain
It has been almost 7 years when Instagram made its headway, and now there are more than 700 Million users already logged here. Users between the age group of 18 and 35 are driving engagement on Instagram. Image sharing and telling stories through world-class images continue to trend, and the concept is driven forward by the corporate world too. Image stories on Instagram are not only easy to create, but these also mean to engage and entertain the people. The biggest thing is that such stories help in connecting people with the theme of the brand quite effectively. One of the surveys points out that there are as many as 400 Million people utilizing the Instagram Stories, and this whopping number will grow further.
Trend#3
Influencer Marketing is the Rule and the Ruler
Guess- a few years back, there were doubts among the corporate world and even the consensus seemed that influencer marketing is not going to be a change agent. But the doubt has warded off. Social Media Influencer Marketing is the order in 2019. This type of marketing is helping entrepreneurs to connect to a new audience and visitors.
Trend#4
Live Video Streaming is Heading Up
Not many years ago, there was an understanding among internet users that live video streaming is not the marketing strategy, especially for marketing products and services offered by the corporate. However, that gimmick is almost dead with time. Popular social media platforms like Facebook, Twitter and Instagram have a dedicated platform for themselves. And guess what – they are having super amazing responses. In 2019, live video streaming on Social Media is reliable, and one of the most effective means to market the business.
Trend#5
Expanding Virtual Reality Spaces on Social Media
Powerful and gripping social media channels like Facebook are currently planning to launch Facebook Spaces, which would enable friends to engage more interactively on virtual reality space. Facebook also has the ownership of Oculus, or the VR Hardware and Software firm, and there is innovative technology out to socialize anytime soon.
Trend#6
More Personalized and Interactive Way of Approaching to Masses
Extensive use of personalized content as posted on social media websites are being used to engage the customers. More importantly, entrepreneurs are now finding it quite easy to gather the data of valuable customers through the use of Artificial Intelligence and Machine Learning to learn customer behavior.
Trend#7
Increase in Micro-Influencers -Twitter, Instagram, and YouTube have hundreds of thousands of micro-influencers, who bring with them followers, which are a valuable resource for entrepreneurs and corporate companies. Micro-influencers have the expertise in their domains, and which is the reason the opinions matter within the framework of authentic followers. In addition, Micro-Influencers have a high trust factor and much more potential to promote the brands in a shorter span of time.
You Can Read Also- Digital marketing Strategy: Planning the Structure
Take the Next Step!
Finally, the year 2019 and onwards will be the years for the brands to speak about themselves and their product lineage on the social media marketing channels. As the brands continue to exploit the use of social media marketing channels, it will prove quite useful for entrepreneurs to connect to people and tell about their unique and innovative product line, which would later translate into more business.
