Have you been pissed off with low performing Facebook Ads Campaign? We understand your pain of running plenty of paid campaigns that perform terribly.
If you have been wondering how to run an effective campaign that will generate more leads and sales, then you have come across the right place. This Blog has covered everything to help you optimize your Facebook campaigns to enhance your conversion rate.
Over the past few years, Facebook has become one of the best places to locate qualified leads. All thanks to millions, trillions of users actively using this platform and targeting features. But as like with other marketing campaigns, how well your Facebook campaigns perform, will totally depend on what strategy you choose to market your business.
So before dig deep in leading the Facebook Campaign optimization technique, let’s talk a bit about the overall strategy of how do Facebook ads work? Do they follow the same technique as other marketing platforms or you need to adopt some unique tactics to drive results with Facebook Ads.
Here’s why Your Facebook Ads are not working?
Well, there is a common misconception among various people that Facebook advertising works just like any other kind of advertising. You have a product or services, made a Facebook ad, post it and you make sales. This is not the way Facebook ads work! It is highly popular and actively used the social platform, first. So when the potential customer is online, they first look for funny videos, chatting, or sharing a status update about anything. The only least thing that they do is looking for Facebook ads. And if they happen to see the one- that is too sales or promotional, they probably ignore it right away.
Don’t worry! The game is not over yet! All you need is to be more intentional about your ads and what you’re offering and you need to know how to optimize your ad to drive leads. This blog will tell you exactly how to do that!
Also read: Google Adwords VS Facebook Ads: Which One Works Best For Your Business?
Determine Your Marketing Goal
Facebook ads can be fun and exciting but if your marketing campaign is not clear, your ad will quickly turn into a frustrating experience. Determine whether you want to enhance sales, leads or web traffic or clicks.
Some brands conduct ads for creating awareness of the new product range, but there is no call to action. They just want people to remember their brand. Usually, this type of ads is beneficial for reputed brands who have already achieved a strong foothold in the market like Adidas, Colgate, Reebok, etc. However, if you are a small business, an ad like this is a waste of money.
Test Your Ads
To be truly effective with your ads, it is vital to test your Facebook ads. If your ads aren’t performing well, you probably need more data. However, the problem is, Facebook is not a great platform for testing. The interface has been designed in a way that if you run a lot of ads at once, the interface just gets too complex.
Instead of draining your time in testing the Facebook ads one by one, it is worth to seek out the best digital marketing company equipped with all the latest tools and techniques to efficiently run a series of Facebook ad tests.
Target Your Audience Carefully
Once you know the object of your marketing campaign, it’s time to decide whom you’re targeting. While Facebook is a wide platform where one forth population of the world stay in touch. Of course, you could just put your ad in front of millions of people as Facebook ad audiences can be enormous.
Surely it has a large audience potential but keeps in mind that more people, more expensive your campaign is. So make sure you are targeting the right people to enhance your conversion rate.
Display Your Ad At Right Place
Detail audience targeting is important but at the same time, it is necessary to choose where to show your ads in the placement section. Experts generally recommend sticking with automatic placements to drive best results. Once you opt for automatic sticking, you can set a budget and schedule it. Then, clicks continue.
Use Multiple Ad Formats for Designing
The most creative and fun part about Facebook ads is its design that actually draws the attention of the visitors. While Facebook gives you 8 different formats to use and each brings its strengths.
Photo Ads:
You just need to create a simple and single-image ad that can easily influence the audience. You can add your image or use free stock photos along with appealing headlines that convey your message as well.
Video Ads:
Video ads are great at quickly capturing the attention of the users. When creating video content, make sure your content is compelling and captivating that can immediately draw in your audience right away. For mobile videos, the phone itself provides you a natural frame but you can also do something with square crops, stacked videos, 3D framing effects and so on.
Story Ads:
People love short, simple, and meaningful story ads. And when it comes to story ads, viewers want it all. While they are quick and easy to understand, though, users remain engaged in the content longer and able to seek useful information.
Conclusion
Facebook ads are smart techniques to get highly qualified leads for your business at the lowest price and allow you to retarget your interested shoppers to keep them coming back at your store. Just keep in mind the right strategy while investing in Facebook ads.
Hopefully, this blog will help you understand how to optimize your Facebook ad campaigns and ensure you are investing rightly to enhance business leads.
