Does your website ranking on the top pages yesterday and suddenly it is deindexed by Google? It is the worst nightmare for SEO experts!
When you put all the effort, time and money to maintain the ranking of your client’s site and at the second moment, you find it’s no longer visible on Google searches, it feels weird. Well, several factors can make your website to be de-indexed by Google.
Naturally, everyone wants a quick remedy to fix the website and thankfully, there are ways to recover your previous position with time and diligent. However, before jumping to recovery solutions, it is important to understand why Google has initiated this step. A remedy may take a minute or a long time to reindex all the individual pages, but the moment you understand the reasons, you can quickly bang on to your position. And if you find yourself a little occupied, then you can hire a google web design company or consider a website designing services to make your task easier.
The following are the detailed reasons for which your site may have been de-indexed along with the recovery solutions:
Cloaking: Different URLs and Content
When you provide two different URLs or Content to the users and search engines, this is considered as cloaking. It is treated as an action against Google’s guidelines.
Solution: The best solution to eliminate this error, ask your web designing company to simply delete such pages, so Google can see only those pages as your visitors do.
Low Quality or Duplicate Content
If you are using poor quality content or duplicate content, Google will quickly de-index your pages. Sometimes, website owners can’t bother to create their original content and copied it from another site and stuff it at their site. Besides, duplicate content doesn’t only mean to be copied from other sites. In case if you are using the same content for creating multiple pages of your site especially location-oriented or product target pages, then it also marked as a duplicate content.
Solution: Google’s suggestion is to employ a good writer and generate your unique content as per Google’s guidelines to maintain the ranking of your site.
Using Machine Generated Content
It is completely wrong to say that content spinning software is safe to use. They might shuffle the words, paragraphs, but somewhere it makes your content meaningless and plagiarized. There are such website owners that feel fine to pick the existing articles and blogs, spin it and use it on their site. Before doing this, you should understand that Google badly punished this manual action and put your pages into spam.
Solution: If you are also using the content spinning applications to generate quantity content, then either remove all those pages containing that content or rewrite the content in your own words.
Google Algorithm Updates
Everyone knows that Google often coming up with the search, indexing and ranking updates. Several guidelines have been released till date by Google to improve your website’s ranking and quality. And if you keep ignoring those updates or not following the updated website algorithms then you might be de-indexed by Google.
Solution: If your site has been recently de-indexed by Google, then check if this happens due to the latest algorithm update? If yes, then modify the pages and upgrade your website as per the new Google algorithms to make your site rank well in search engines.
Also Read: Google Ranking Algorithm Updates in 2019
Buying Linking Practices
Google imposed the penalty upon website practicing link buying or exchanging links. This is a common shortcut to gradually improve the ranking of your site in a short period, but it will be considered as the violation of Google’s guidelines and may result in de-indexing.
Solution: To avoid this problem, make sure that your links are building naturally over time and use free tools to audit your links over time. You can also consider the website designing services to safeguard your site from broken links or spammy links.
Building an appealing website and making it rank on top pages might be easier than maintaining the quality and rank of your site. With several updates in the Google Algorithms and several digital marketing techniques, it is tough to maintain the ranking of your site. To avoid major pitfalls including de-indexing, spamming or poor ranking, it is worth to get in touch with the good web designing company that can ensure you excellent services.
Hopefully, this blog will help you understand the reasons for being de-indexed by Google and how to recover the position of your site with these solutions!
