Indexing is the process by which your website gets to be crawled through by Google’s spiders. Other search engines do the same and you get your website indexed is priority number 1. Now, there are a number of steps you can take to ensure your website is indexed quickly and able to gain rank easily. These mostly have to do with making it easier for Google’s spiders to find and index your web pages. If you are new to this field or would like to enhance your understanding of how websites can get indexed and ranked easily, let us look at some ways this process can be made easier.
7 Most Effective Ways to Get Your Website Indexed and Ranked Quickly On Google
Setting Up Google’s Search Console
The Search Console is a free tool which is designed to allow oversight of any website on Google’s indexing protocols. So, you can check if Google is able to access all the material and content on your website properly. Ideally, you should look up what Google has done with any new content you have uploaded. This will help ensure that all the content you have on your website is adding to your ranking by getting indexed properly. There are certain parameters for crawling and indexing and Google does this for each website periodically. However, you can also request a re-crawl when you have a major on-site content update.
Read Also: 10 Ways Your Black Hat SEO Tricks Are Actually Harming Your Website Ranking
Develop a Content Marketing Strategy
Content marketing is all about creating value-oriented data on your website that is relevant to visitors and ensuring they can access it. To do this, you also need to make it search result-oriented. This will help ensure that you can get the on-site traffic you are looking for. Also, there are a number of tricks and techniques which can be used to enhance your content valuation. Internal and external links are a good way to boost your content marketing value. You can also link up with major blogging platforms where users can get backlinks to your website. Hubpages, Medium, and Brighthub are good options for this.
Incentivise Content Sharing by Users
Social media platforms like Facebook, Instagram and others are great places to find more audiences than you can get through simple SEO results. Indeed, the phenomena of social media sharing should be used to the fullest if you want to get the most from all your social media accounts. The best kind of content marketers not only use their own resources for content sharing but also prompt users to share them as well. If you have good content, it is very likely to be shared for free by users. But you can also incentivise the sharing itself by giving them discounts or coupons or other minor benefits. This is a good way to market beyond your immediate market and expand your overall outreach.
Internal Links Make for Awesome Indexing
Internal linking is the basic process through which your website is woven into a net. Naturally, you need to get your internal linking game strong if you want your websites to be indexed. Now, when it comes to developing a general framework for the website, it is best to be as systematic as possible. A good way to validate your internal navigation system is to use Breadcrumbs. These are found on most e-commerce websites and allow for much better internal linking than through other channels. The idea here is to ensure that Google can crawl through your website with ease without having to jump from one navigational dead end to another.
Use Sitemaps
Sitemaps are essential to having your website indexed in the best possible manner. Usually, your SEO expert will create a sitemap using XML. This map is meant to help Google get better access to your website. Basically, you are providing a roadmap to Google’s spiders on how to crawl your website. Naturally, this ensures that each and every page on your website is going to be crawled completely and quickly. So, when you are getting new additions to your on-site content, you should also build a sitemap or upgrade a previous one. This will reduce the time required to actually get your new content crawled.
Sync the Sitemap with the Search Console
There are multiple ways in which you can use a sitemap for your business. One way includes using a sitemap plugin on your website for Google to use. Another method is to simply sync in the sitemap with Google’s Search Console. Many SEO experts believe this is the better way of going about it as doing this will also relay your site crawling stats and figures to you in tandem with your sitemap. This helps keep better track of the entire crawl process and also ensures you can fix any errors in the website framework or sitemap.
Check for Crawling Errors Regularly
Crawling a website is a periodic process. Google does so every now and then. When using Google’s Search Console, you can actually set the time for when Google should re-crawl your website. This is very useful for those who add new content to their website on a regular basis. Having a rapid re-crawl option will help you get far better rankings on your website by having new content indexed more frequently. Using the Console will also allow you to develop a good overview of any potential indexing errors and offset these as new pages are added to the website. This will help gradually in reducing the potential errors which may occur later and reduce the time in which your website can be crawled.
Conclusion
Updating your website regularly is a good way to get more indexing value and better ranking traction. Using the tools and techniques mentioned above, you can get better indexing stats on your website. This will help in your overall organic traffic as well as ranking growth in the longer run.
