Like any professionals lawyers depend on clients for their business and getting these clients is not an easy job. There are many lawyers practicing law in today’s world and to make your mark and get yourself noticed is all it takes to establish yourself in this competitive world.
The big question is how to achieve that.
Law firms have employed various marketing techniques such as advertising and PR campaigns and billboards to build up their brand image. Big law firms can afford these marketing expenses but small firms or individual professionals cannot spend huge amount on marketing activities. So what to do?
Each and every business or professional has a website today. This website can be your tool to get business and build up your image, we will tell you how.
Search Engine Optimization for your website is answer to establishing yourself without much worrying and hassle
What is SEO?
SEO is a group of activities which when employed would improve your ranking on Google result pages. The question arises why you want to improve your ranking in Google.
This is internet generation and for any information, product knowledge or service providers we search on Google and visit the website it shows. Statistics show that 90% of those visitors click on the websites listed on the first page and only 10% move to the next page. And within that 90%, 30% click on the first organic listing provided. This shows how much important is to be ranked in the first page.
SEO process employed by 6ixwebsoft Technology to help your web presence and ranking –
Optimizing website: work is done on indexing, title tags, header tags, updating content, optimizing the code and images and content of the website. Overall your website is optimized and made search engine friendly.
Target Local keywords: identifying the right keywords which would be beneficial for your web image is very important. Developing good content with these keywords and LSI words would help in generating traffic.
Google Local Listing: Getting local listing in Google places and maps for local area would help in generating traffic. Even if your ranking is not on first page, Google shows local listings and businesses as per search result. Listing into local directories is also helpful in generating traffic.
Content writing: Good content and articles related to your specific practice areas are very helpful and improve your chances of ranking for various keywords. Focus on small practice areas such as personal injury, rent agreements, DUI/DWI etc to gain more targeted traffic.
Social Media: Social media plays a very important role in getting your presence established. Out of sight is out of mind so to be effective and develop a great recall for your services daily social media activities are imperative.
Online Reputation Management: ORM is very necessary for lawyers as most of their work comes through internet and word of mouth. Promoting positive content and reviews and keeping ahead of any bad review is very important.
These are some of the steps employed by 6ixwebsoft Technology to help you build your brand and get more visitors. We understand the requirements and business goals and with our dedicated SEO consulting we can help you reach that goal
