Today, we live in an increasingly visual world, where you can’t overlook the importance of pictures and it won’t be wrong to say that “ a picture is worth a thousand words”. With rapidly changing digital marketing techniques, image SEO optimization has become one of the most impactful and powerful ways to attract, engage and boost the traffic of your website. Moreover, a well-chosen image can spread your message and get you a good image search results over search engines.
Your website is not a thing that you are done with it once. You need to update and change it with the latest technology to improve your business performance and user experience. According to the survey, most people rely on the fact that the ideal time of web page loading is 3 seconds or less than that. Users shift to another site if it takes longer than 3 seconds. That’s where image optimization comes into a role and provides you a perfect solution to improve your web page speed.
While your 60% website is consists of images and if you don’t bother to optimize your website images, then page load time will be increased and leaves a bad impression on the user. Let’s understand what is image optimization and why it is important for your website?
What is Image SEO Optimization?
It is a process to compress the image size without compromising the quality of the image. With image optimization, you can create and deliver the images with the right dimension, format, and size. The well-optimized images, not only speed up your page load time, but also minimize the load on the server. With the increasing popularity of visual content, image SEO has become an important element of digital marketing.
Why It is Important for Your Website?
As images are the most important part of your website, it is vital to verify whether they are a good fit for your site or adding more load to the server. The larger the file size, the longer it will take to load your web page. By optimizing images, you can easily improve your website’s ranking in Google image search results. It helps you drive more traffic through search engines, especially if you are managing product and service-based images.
Apart, here are some more reasons why image optimization matters to your website…
Improve Google Image Search Result
With image SEO, you can easily make your website images more compatible to rank higher in Google Search Results. Did you know more than 60% of users visit your website by browsing and checking the image source? By using “Alt” tags and “Tittle” tags in your image link, you can make it more user-friendly and in turn, will bring in more traffic, especially if you’re selling any product.
Improves User Experience
Image optimization can also give you an opportunity to enhance your user’s experience. The optimized images are faster to load and more useful for website visitors. As they have proper TITLE, ALT text, format, and description, your images can easily visible on the search page. The proper formatting and tagging of your images will not only allow users to understand what your image is all about but also offers a better user experience that ultimately affects your on-page SEO activity.
Boost SEO Ranking
Businesses work hard and put all their efforts to stay ahead in the highly competitive digital marketplace. And it won’t be possible until or unless your website is not performing well. Image optimization is a powerful technique to drive the desired results. While Google loves the websites that take less time to load and smooth in functioning, though Google ranks those websites higher in the search results.
Also read: The Top 7 Trending Web Designs in 2019 Every Web Designer Should Know
Reduces Page Load Time
Using high-quality images is important for your website, but are they easier to load? If the images are not optimized, they will increase the loading time of web pages and make your entire site slower. The higher loading time will increase the user’s bounce rate and leaves a bad impact on the users. While the site speed is one of the most important factors considered by Google to rank a site, therefore, it is important to hire a reputed SEO company to get your images optimized thoroughly. The ideal image size is 100KB but make sure the resolution of the image will be high.
Minimize Load on Server
Image optimization can save server memory and reduces extra server load. The heavy images take a longer time to load and put an extra load on the server. For instance, if one image size is approx. 1000KB and another is of 250KB, the second image will load quickly and leaves a good impression on the user.
If you are not sure how to optimize your image and make it SEO-friendly, then hire a reputed SEO company that can handle all the aspects of your website. As they have access to all the latest tools, techniques, and applications, they can quickly update your website without any delay and improve your ranking in search engines.
