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DMOZ was closed on 14th March, 2017

  • Category Archives: SEO Tips

    7 Important SEO Ranking Factors 2017

    As Google and other search engine’s algorithm is changing, we can’t rely on yesterday’s ranking factors. New and updated ranking factors have already been a cause of concern for SEO specialists.

    Although it is almost impossible to figure out Google algorithms completely but to understand important ranking factors, it is vital to understand these 7 ranking factors of Google and other search engines.

    seo-ranking-factors

    Content – “Content is King and it will be”. You need to have quality content on your website. Say no to duplicate contents and write articles in depth in order to serve users in the best way.  To drive maximum traffic, you should keep your website updated with new and unique posts.

    On-Page SEO – Having great content is not enough if your website is not on-page optimized. There are many On-Page SEO activities and you need to optimize your website in a good way for great results. Some of important activities include – Local Optimization, Meta Tags, Content Optimization, Alt tags, URL optimization, Interlinking , W3 validation and more.

    Backlinks – Google values a number of quality backlinks as important ranking factors. Backlinks from  high authority websites help websites achieve top rankings in SERP. You should try to get do-follow backlinks from thematic websites having good DA/PA.

    Responsive website with good user experience – After Mobilegeddon update, it is almost mandatory to have responsive websites to drive maximum traffic on a website. For great user experience, Google prefers mobile friendly websites because of increasing number of mobile phone users.

    Site speed should be good –  In the same manner as Google prefer to give importance to responsive websites for better user experience, fast loading websites are preferred. If a website loads slow, there will be higher bounce rate, that will be caused poor performance in search engine ranking results.

    Social Media presence is important – Your website needs to have good presence over social media. You can create profile/pages over top social media sites and make them updated with unique content and posts.

    Other Important Ranking  Factors – Google considers above 200 points as ranking factors. Above mentioned points are really important but you should remember some other ranking factors including – Domain factors,  Keyword density, Heading Tags, broken Links, Alt tags, sitemap, Webmaster tools, good navigation, Click Through Ratio – CTR, Bounce Rates, Location of server, Chrome Bookmarks, SSL certificate, number of social shares and reviews and feedback .

    Benefits of WordPress Websites

    WordPress has been widely used since 2003 and it is one of the most popular platforms to create SEO friendly website for getting massive traffic. Although it was started as a blogging platform but because of its so many features, It is now a full-fledged content management system.  Although there are many CMS platforms in the market including Joomla and Magento  but the problem with most of users is that they don’t have technical expertise to handle every needs. Luckily, WordPress is free and one doesn’t need to have a lot of technical knowledge .  Here is a list of reasons that make wordpress so popular –

    Benefits of WordPress Websites

    Benefits-Of-Wordpress-Websites

    Quick Installation –  Most of major hosting service providers offer a one click quick wordpress installation.  There is no need to download and upload wordpress files via cpanel or FTP. All you need to do is to click on “Install wordpress” and within a few minutes, your site will be up and start working.

    User friendly – WordPress websites are considered as most user friendly websites because you can simply write, upload media and publish pages/posts without any coding knowledge. Incase if you need some special functionality on your website, you can simply install a plugin to fulfill your task.

    SEO Friendly – The main motive of building a business website is to get better presence over search engines. In general, wordpress websites are highly search engine friendly sites because it has so many features to make a website as Google recommends.

    Full control over your website – Unlike some website building platforms, if you use wordpress as CMS, you will have full control over your websites. You can do what you want in your own way.

    Add Functionalities by just adding plugins – Plugins are really important to add different functionalities as you want. All you need to do is to search for plugin you want to install and activate them to get the functionality as you need.  

    Define multiple users –  As there is no need to give full permission to every user, As an administrator, you can create different user profiles and give the access level as per requirements.

    Security – WordPress is known for being secure. However, you should keep backup of your website on regular intervals.

    Strong Community Support –  Because of popularity of WordPress, it has strongest community support. You can search for the issues if you are getting and there will be high chance that you will get your answer to solve the issue.

    Cost Effective – WordPress designing and development is extremely cost effective. Gone are the days when you pay thousands of dollars for creating a few pages website. It is extremely cheap as you can do most of the tasks without hiring a designer.

    Ultimate Social Media Integration  – Another benefit of wordpress websites is that the wordpress themes are seamless integrated with social media networks.

    Final Words – There are many features of wordpress that makes it so popular. If you have a small business website, wordpress can be the best option for you because of many reasons. If you need any help regarding wordpress designing and development, you can contact us. Thanks!

    What are Toxic Backlinks and how to remove them?

    Before the Google penguin update,  the more number of backlinks a website had, there was higher chance to rank at better positions. At that time, number of backlinks couldn’t harm a website.

    After Google Penguin update, things changed suddenly as websites with spammy backlinks started getting Penalized. In the days, it’s not about building so many backlinks but it’s the time to have quality backlinks only.

    What are the Toxic Backlinks ?

    Toxic Backlinks

    Backlinks are necessary to get high positions in search engines but not every backlink is created equal. The Unnatural links often term as Toxic backlinks are of low quality backinks that can harm your website. Toxic backlinks may help sites get top positions but they are not good for long term.  If Google and other search engines find that some of your links are not relevant to your website, these links are categorized as “Toxic backlinks” and search engines take necessary steps.

    How do I know If my website has Toxic backlinks?

    There are many ways to know about irrelevant backlinks created for your website. The following ways can help you know if your website has low quality backlinks –

    • You simply know because you created them
    • You get a warning notification from Google
    • You notice a sudden drop in Traffic
    • By seeing a list of backlinks from Google webmaster tools

    Method to remove Backlinks from a website

    When you know that your website has some toxic backlinks, the next step should be the cleanup process.  It is vital for your website to remove irrelevant backlinks in  order to get top positions and better traffic.  Below are some of the process to fix “Toxic Backlinks” from any website –

    • The simplest way to delete irrelevant backlink is to know from where these links are coming. You can get the links deleted by simply logging into the account.
    • If you don’t have credential to log in and remove your listings, You can humbly request site owner to do so.
    • If any of above steps don’t work for you, you can take the help of Google’s disavow tool to simply remove the backlinks from your website.

    When you do the job to remove Toxic backlinks from your website, you should file a reconsideration request with Google. Do remember that Google may take around 2-3 weeks to respond to your submission.

    Final Words

    If your website is suffering from Toxic backlinks, you should follow the above steps to get rid from irrelevant links. Be remember not to practice any black hat SEO in future. Go ahead and improve SEO of your website now. All the best 🙂

    Official: Google Intrusive Interstitials Mobile Penalty Rolling Out

    As usual, Google is up to the websites providing bad user experience and this time Google will reinforce its emphasis on mobile search experience with a new algorithm “Intrusive Interstitial Penalty”. It has been announced that “intrusive interstitials” can create issues where screens are often smaller.
    Google-Latest-Update-2017

    Examples of bad Mobile Interstitial –

    > Showing a popup that covers the main content just after people reach to a website
    > Showing a standalone interstitial that the user has to dismiss before accessing the main content.
    > In a layout where the above the fold portion of the page looks similar to a standalone interstitial.


    After app install interstitial penalty launched in November 2015, Google has launched another version of algorithm with new “interstitial penalty”. Google wrote that –
    Google-Latest-Update

    Advantages of Hiring a Professional Digital Marketing Service in the USA

    Hiring a professional digital marketing service in the USA can be gained a lot more than one usually thinks; it opens up novel vistas for doing business online. A digital marketing company manages all your business’ web presence and develops an effective campaign to maximize your sales leads. Although the process of digital marketing has been changing since its inception, the contemporary one gives priority to SEO, SMO, PPC and others. However, one thing that remained and will remain same – the notions. Below points read the benefits that you get from a professional digital marketing company:

    Comprehensive project analysis:

    The comprehensive analysis of your project allows the professional digital marketers to assemble a customize strategy, of which result is more fruitful. The analysis includes your current standing among your potential customers and then a plan is implemented that gives maximum benefits. When they identify your business goal, they come up with strategies that not only improve your online presence but also manage your reputation among your customers.

    Measurable Results:

    From the very beginning to the current time, a professional digital marketing company keeps you updated with the results that you are getting by their services. This not only allows you watch over the campaign but you can also suggest them your preferences. The result report also maintains the transparency of their services and the changes that you have to enhance the future results.

    Technology and Expertise:

    Being an expert in their field, a professional digital marketer assures for positive results that worth each penny you pay. Advanced technology coupled with top-notch professionals holds the key to creating a successful digital marketing campaign. For example, the profession will do a test on your website to evaluate whether or not your website is capable of supporting the campaign and able to convert the visitors into your customers.

    Reach to the target audience:

    What benefits you’ll get if you’re serving your services to the people in New York and your digital marketing campaign is introducing your business somewhere in Paris? It is crucial the campaign targets the potential customers. Professional digital marketers precisely target those people who can easily buy your products or services; therefore, you’ll get result-oriented services than just to have trivial accomplishments.

    Better Return on Investments:

    The prices you pay for digital marketing services are always in tandem with the assistance you get. A business is all about getting a higher return on investments, so a businessperson has to opt for those strategies that give him/her better ROI. Usually, digital marketing company offers different packages that are planned concerning every level of affordability, or you can simply opt for those services that are required without investing in useless assistance.

    If you are looking for a professional digital marketing company in the USA, then get a free quote from us. Being ISO 9001 certified brand for digital marketing, 6ixwebsoft Technology not only offers reliable and result-oriented digital marketing services but also maintain privacy so that you can completely rely on us for a better business relationship.

    Tips to choose right SEO Company

    Going for SEO services is a good decision but it would be tough to select a good company for getting results as per expectations. There are many advantages to hire a good SEO agency but things can be wrong if your project is being done by irresponsible team.

    Tips-to-Choose-right-SEO-Company

     

    These following golden rules can help you choose a perfect search engine optimization company for your Business needs –

    Know your Business Goals – You need to decide what you expect from their SEO services. Your business goals will help companies explain the required strategies to follow.

    Start the Consultation  – Once you are decided your expectations from an SEO company, you need to start looking for a company to work with. Contact some good SEO companies in USA that you think are experts in Search Engine Optimization. Most of companies will provide free SEO audit for your website since they consider it as an opportunity to  showcase their talents.

    Asking more Information – When you get SEO audits from the companies you need to ask more about their strategies to perform for providing rank to your website. Make sure they provide reports on frequent basis. Getting top ranking of non-competitive keyword is of no use, You need to know about search volume of keywords they are going to promote. Do some market research and pay them as per Industry standards. If you will search for cheapest, You will never get the best results.

    “Taj would not been so beautiful if Sahjahan asked for three quotation and decided for the lowest.“

    Check their ability to rank a website – You need to make sure that they are capable to rank your website at higher positions in search engines. You can see their past works and the qualities of work they have done to grab results.

    One another thing is that, you need to check if their website is getting ranks for the services they provide. If they can’t provide ranking to their own website,  how can you be sure that they can provide top rankings to your website. For example, if you search in Google for the keywords related to our website (6ixwebsoft.com), you will find our website at 1st page for various keywords including “SMO Company USA”, “PPC Company USA”, “SEO Company USA”, “eCommerce Website Development USA” etc.

    Conclusion –  Whether you are a small business owner or you have a big ecommerce company, you need ensure that your business website has best possible presence over internet so that you can take maximum advantages.

    If this is something, you can’t do yourself due to lack of time or knowledge, it is recommended to hire a trustworthy SEO firm to fulfill your business goals. Before taking services of any SEO Agency, make sure that you know what they are going to do, your expected results and how much to pay.

    Grow your Atlanta based business with our Digital Marketing Services

    The very important factor of any business marketing strategy is to reach where customers are. Because of increased number of Internet users, if your Atlanta based business website has not good presence over social media and search engines, It is very difficult to get maximum leads and calls. In the age of Digital World, You can’t ignore the power of Internet Marketing as people are searching Google and other media for getting services they are looking for.

    Audience is now searching everything on phone instead of looking of things surround them. If you want when people make search on Google, find you, You should invest in Search Engine Optimization (SEO) & Search Engine Marketing (SEM). From the recent time, there is huge downfall in traditional marketing and companies are focusing more on Internet Marketing services.

    Types of Digital Marketing Services we offer

    Search Engine Optimization (SEO)Search Engine Optimization is a process to help website get found at top positions in search engines like Google.  There are two types of procedures in SEO namely On-Page and Off-Page SEO. In On-Page SEO, we make changes on website while off-page SEO consists of promoting website URL over third party websites. Since, 70 % of searches go with organic results, it is vital for every business to go for SEO services. If your business is based in Atlanta, You should choose “Local SEO” in order to  get maximum calls and leads.

    Social Media Optimization (SMO) – Social Media Optimization is a process to help business make better presence over social media sites including Facebook, Twitter, Instagram, Linkedin, Youtube, G+ and many more. Social Media Optimization helps for better branding of any business. If you want drive quality traffic from social media sites, you need to choose SMO services.

    Pay Per Click (PPC) – Pay Per Click is among fastest ways of Digital Marketing to drive quality traffic on a website. PPC drive paid traffic from Search Results, Social Media Platforms and related websites/blogs. PPC can be search, display, social media, re-marketing, google shopping and mobile advertising. One needs to reach certified PPC company to get maximum results from paid advertisements.

    Choosing the right digital marketing strategy for your Business is crucial. We at 6ixwebsoft Technology can help you understand the procedures to implement to fulfill your business goals. Whether business needs local customers or global, we have good track record to implement the strategies that work. You can request quote for free website Audit so that we can research can get back to you with detailed information.

500+ happy customers worldwide
  • Core Professional & Expert in PHP, Joomla, Drupal, OpenSource, Web Development & Web Design. He always come up with good Quality work, Excellent team work, committed to complete project in planned time well before deadline and that too within a stipulated budget. Been very Supportive to clients.

    - Pratyush Agarwal Technology Consultant
  • I worked with Abhay on a project together and I would highly recommend his services. My client hired him on and we built a great working relationship and he is extremely competent in what he does.

    - Kevin brody Consultant
  • Abhay has been great to work with! He is easy to contact, is always very timely & professional! I have used him for several various jobs dealing with website development and SEO.
    I recommend his company if you are looking for someone to design a good website for you as well manage it on the back end and do a good job he’s your guy!

    - Kobi Bender Owner at Affordable Videos Online
  • Its a pleasure to work with 6ixWebSoft, indeed a team of expert web professionals, master of creativity & efficiency! They have been excellent to handle 3 really LARGE Projects at one time with full attention and delivered on time with full satisfaction from my clients
    I used its team on series of projects till now and 6ixWebSoft always came out with the best, helping me to get appreciation & more works from my clients. Abhay’s (CEO) working is quite excellent and his attitude to feedback was constructive and always helpful.

    - Tony Galic Owner at GT GRUPA j.d.o.o.
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