As Google and other search engine’s algorithm is changing, we can’t rely on yesterday’s ranking factors. New and updated ranking factors have already been a cause of concern for SEO specialists.
Although it is almost impossible to figure out Google algorithms completely but to understand important ranking factors, it is vital to understand these 7 ranking factors of Google and other search engines.
Content – “Content is King and it will be”. You need to have quality content on your website. Say no to duplicate contents and write articles in depth in order to serve users in the best way. To drive maximum traffic, you should keep your website updated with new and unique posts.
On-Page SEO – Having great content is not enough if your website is not on-page optimized. There are many On-Page SEO activities and you need to optimize your website in a good way for great results. Some of important activities include – Local Optimization, Meta Tags, Content Optimization, Alt tags, URL optimization, Interlinking , W3 validation and more.
Backlinks – Google values a number of quality backlinks as important ranking factors. Backlinks from high authority websites help websites achieve top rankings in SERP. You should try to get do-follow backlinks from thematic websites having good DA/PA.
Responsive website with good user experience – After Mobilegeddon update, it is almost mandatory to have responsive websites to drive maximum traffic on a website. For great user experience, Google prefers mobile friendly websites because of increasing number of mobile phone users.
Site speed should be good – In the same manner as Google prefer to give importance to responsive websites for better user experience, fast loading websites are preferred. If a website loads slow, there will be higher bounce rate, that will be caused poor performance in search engine ranking results.
Social Media presence is important – Your website needs to have good presence over social media. You can create profile/pages over top social media sites and make them updated with unique content and posts.
Other Important Ranking Factors – Google considers above 200 points as ranking factors. Above mentioned points are really important but you should remember some other ranking factors including – Domain factors, Keyword density, Heading Tags, broken Links, Alt tags, sitemap, Webmaster tools, good navigation, Click Through Ratio – CTR, Bounce Rates, Location of server, Chrome Bookmarks, SSL certificate, number of social shares and reviews and feedback .