Classifieds are those pages of the daily newspaper that most of us didn’t really know existed when we were young. However, as we grew up we found out that they were scoured through by countless people for countless reasons on a daily basis.
While the appeal for classified advertising has reduced somewhat because of the rise of the internet, they still hold some appeal. At the same time, online classifieds have grown as a phenomenon as well with dedicated websites for property and other things coming up all over the world.
Also Read: The Do’s and Don’ts of SMS Marketing
If you are wondering whether you should invest in making classified advertisements or not, here are 5 key factors which you should consider. Read through the following to get a clearer view of what you can get from making the right classified advertisements.
5 Ways Classified Advertising Can Be Beneficial for Your Business
Saves Your Time
Getting classified advertising services is a great way for you to get your business the attention it needs. Ideally, all classified advertisements need to be of a certain type to fit neatly into that class. This helps to get them the specific people who are actually looking for that product or service. Also, classifieds are a great way to minimize all kinds of costs associated with advertising. You can use prefabricated templates to present your product without needing to hire an agency for the job. With that said, it can be much more profitable to get an agent for the job. They will help you make a smart choice for all the advertising options and get you the right format for it as well.
Saves You Money
Since classified advertisements can be made using all kinds of templates, you save a lot of money on designing the adverts. Generally, all kinds of advertisements are made using marketing agencies who also decide on other factors like where to make the pitch, how much to pay etc. This can cost you some money but it can also be avoided by simply making direct classified advertisements. Although the lead conversion can be less when using simpler templates, this is a very cost-efficient means of advertising. For companies which want to advertise with a modest budget or who think their product itself is good enough to draw sales, this is a good option.
Classified advertisements, both online and offline, are made to maximize the outreach of the product. Since newspapers are bought by many and online classified websites are also visited by interested individuals, the chances of conversions increase significantly. However, it is important to carefully choose the exact newspaper or online classified you advertise in. This will ultimately determine how many hits you get and how many conversions are made from them. Advertising in multiple media is a good option but it costs a lot as well. Targetted classified advertising might be a better solution for many companies.
A great thing about the advertising modes offered by newspaper and online classifieds is that anyone can find them at any time. This means that unlike TV advertising or other mass media, newspaper and online adverts can actually be reached out to clients whenever they like. This helps make more conversions per advert and also increases the overall life span of the advertisement itself. This is not the same as for TV ads where there is no real way to go back and get the contact information again. So, classified advertisements offer a much better solution in this regard and can allow for specified market penetration by providing sustained user access not available through other media.
A major problem with most forms of mass media advertising is that companies cannot really permanently provide their contact information to clients. This means that there is a considerably lower chance of conversion if their product or service is situational. For example, advertising for a TV sale should have the contact info repeated over and over to give potential buyers the right contact details. These will naturally result in better conversions and sales figures for the advertisers.