When users search with certain keywords on Google, Ads show at top positions in search results. Only the top ads show from position 1st to 4th, which an average gets over 80 percent of total clicks. Your ad position is determined by Ad Rank.
When You do PPC marketing, the ad position has big impact over performance of your campaigns. In this guide we will help you understand how ad position work and how you can improve your ad position for better results.
It said that – Don’t go for race without right equipment” and this why Here is some of the points to consider to improve ad rank of your ads for winning the spots –
Segment keyword Groups – If you will not choose the right keywords for your Business, the result will never be great. If your group name is SEO Services, make sure that you have added keywords close to SEO services only. Create different groups and segment keywords based on their relevance to search queries.
Create quality Ads – Try to use keywords in your ads and make sure to write them in a good manner. You should use keywords in your ad texts. A/B testing will help you understand which ad is performing good. Include a main keyword in the display URL. More Relevance Keywords => Higher Quality Score => lower cost per click.
Diagonose low performing keywords – After keyword segmentation you can check that which keywords have poor quality score. You can either remove some keywords if they have low search volume, or you can improve landing page and keywords to increase quality score.
Optimized Landing Pages – Quality score is an important factor to improve ad rank. If you create good and keywords optimized landing pages, doing this will help you improve quality score and so ad rank. Make sure that the landing page is loading fast and it is responsive by nature.
Ad Extensions – Google offers 7 types of ad extensions to make your ads more appropriate. Use as useful ad extensions as possible because doing this will help your campaign in many ways.
Bid/Budget – the budget defined for each keyword should not be too low because if you do so, your ads will not serve in the way you want.
Final Words – For getting best results in cost effective ways, you need to optimize your PPC campaigns in a way that it will help users in the best ways for getting their queries. Above mentioned points will help your website get quality traffic from search engines /sites. If you need any help, 6ixwebsoft technology is #1 PPC Company USA, we can help you get your ads run at lowest budget. Thanks!