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Official: Google Intrusive Interstitials Mobile Penalty Rolling Out

  • Category Archives: Google Algorithms

    Official: Google Intrusive Interstitials Mobile Penalty Rolling Out

    As usual, Google is up to the websites providing bad user experience and this time Google will reinforce its emphasis on mobile search experience with a new algorithm “Intrusive Interstitial Penalty”. It has been announced that “intrusive interstitials” can create issues where screens are often smaller.

    Examples of bad Mobile Interstitial –

    > Showing a popup that covers the main content just after people reach to a website
    > Showing a standalone interstitial that the user has to dismiss before accessing the main content.
    > In a layout where the above the fold portion of the page looks similar to a standalone interstitial.

    After app install interstitial penalty launched in November 2015, Google has launched another version of algorithm with new “interstitial penalty”. Google wrote that –

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