As usual, Google is up to the websites providing bad user experience and this time Google will reinforce its emphasis on mobile search experience with a new algorithm “Intrusive Interstitial Penalty”. It has been announced that “intrusive interstitials” can create issues where screens are often smaller.
Examples of bad Mobile Interstitial –
> Showing a popup that covers the main content just after people reach to a website
> Showing a standalone interstitial that the user has to dismiss before accessing the main content.
> In a layout where the above the fold portion of the page looks similar to a standalone interstitial.
— John ☆.o(≧▽≦)o.☆ (@JohnMu) January 11, 2017
— Kristine Schachinger (@schachin) January 10, 2017
After app install interstitial penalty launched in November 2015, Google has launched another version of algorithm with new “interstitial penalty”. Google wrote that –